2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)
chiefmartech
MAY 7, 2024
The vast majority of these products live in the “long tail” of small businesses, startups, and side hustles that specialize in a particular function, vertical, region, or platform ecosystem. These long tail ventures won’t all be viable businesses in the long run.
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