Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” Cultivate Transparency. Promote a Culture of Data Privacy.

Privacy 99

Privacy Loyalty Work Management CPO 99

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 86

Loyalty Ad Building Brand Identity Branding 86

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 105

Ad Building Loyalty Customer Satisfaction Word of Mouth 105

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Research 147

Research Loyalty Case Studies Communities 147

Martech

APRIL 29, 2024

63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. Seventy-seven percent of consumers said data privacy is important in maintaining brand loyalty. However, consumers also expressed some drawbacks.

Privacy 127

Privacy Ad Building Brand Identity Branding 127

NuSpark Consulting

FEBRUARY 13, 2023

Increases brand loyalty : Trust leads to increased customer loyalty, as customers are more likely to return to a brand they trust and make repeat purchases. It is important for businesses to be transparent, consistent, and to provide value to their customers in order to establish and maintain trust. It’s what I preach.

Generation 130

Generation Lead Scoring Lead Ranking Privacy Policies 130

SmartBrief - Marketing

MARCH 19, 2024

These consumers demand transparency and authenticity from brands. For brands seeking longevity and relevance in a crowded marketplace, ethical marketing is not just desirable but necessary due to the increasing demand for transparency and authenticity. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 110

Ethics Trust Marketing Paid Search Agency Lead Ranking 110

Oktopost

MARCH 16, 2023

Joining the Radically Transparent podcast is Forbes 30-under-30, Emmy-nominated documentary filmmaker and poet David Delaney Mayer, CEO of Elemmir. Renowned for changing the way B2B videos are being made, David unravels the radically transparent truths behind B2B video marketing.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Martech

MAY 6, 2024

They want to feel more in control of their data and will move away from companies that fail to show the data transparency they desire. By demonstrating transparency, we will strengthen brand loyalty and rebuild customer trust. This is likely a change we would’ve had to embrace with or without Google’s cookie deprecation.

Privacy 123

Privacy Personalization Ideal Customer Profiles Tips 123

Webbiquity

AUGUST 22, 2019

Here are five tactics to help boost customer loyalty, engagement, and advocacy. Personalization is essential to building increased customer loyalty. Offering individualized services to customers increases satisfaction, advocacy, and loyalty—essential factors for forming a strong bond with your target audience. Offer Rewards .

Marketing Strategy 248

Marketing Strategy Marketing & Strategy Loyalty Word of Mouth 248

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. You’re also fostering personalized touchpoints with potential fans.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Content Standard

MARCH 12, 2024

But here’s the catch: earning that loyalty is harder than ever. Be Transparent: Own your expertise while transcending business and product biases. Demonstrate transparency by disclosing conflicts, embracing diverse perspectives, and acknowledging alternative solutions or competitors. Are you ready to make your move?

Media 94

Media Brand Identity Branding Storytelling 94

Marketing Insider Group

JULY 26, 2021

Better access to more product options has made brand loyalty less secure. Trend #4: Loyalty isn’t a Given. Building customer loyalty has long been one of the surest ways to drive revenue and sales. But is customer loyalty to brands seeing a downturn? Trend #1: A Hybrid View of Shopping. The resulting behavior trend?

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Oktopost

FEBRUARY 2, 2022

Radically Transparent is a podcast geared towards the modern-day B2B marketer. Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers. Catch all episodes here. Episode Summary.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

ANNUITAS

JANUARY 30, 2024

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. GTM Innovation For Salesforce the innovations announced at NRF 24 center on three topic areas.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Navigate the Channel

JANUARY 25, 2024

AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty. Superior recommendations measurably build superior loyalty and growth; they amplify customer lifetime value.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Martech

FEBRUARY 27, 2024

Transparent discussions about budgets, payment terms and expectations are foundational to a successful partnership. Ensuring compliance with advertising standards and disclosure requirements is also paramount to maintaining transparency and trust with audiences. In your inbox. Business email address Subscribe Processing. See terms.

Advertising Agencies 125

Advertising Agencies Brand Identity Branding Marketing & Strategy 125

Martech

JANUARY 25, 2024

As a result, they have developed strong consumer loyalty and brand trust. This transparency fosters trust, loyalty and a sense of partnership with your audience. Authenticity means ditching glossy brochures and embracing transparency. These brands don’t just focus on superficial marketing campaigns and promotions.

Intent 125

Intent Brand Identity Branding Paid Search Agency 125

Marketing Insider Group

OCTOBER 5, 2020

Content that solves those problems and answers those questions earns customer loyalty. This leads to loyalty, conversions, and word-of-mouth advertising. They can identify missed opportunities without the pressures of internal bias or loyalties. Transparency. Source: Athletic Institute of Excellence.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 57

Ad Building Loyalty Customer Satisfaction Word of Mouth 57

SmartBug Media

JUNE 28, 2023

Let’s explore the role of PR in boosting brand recognition, its benefits, and how you can use PR strategies to increase your visibility and customer loyalty. Having strong brand recognition can help create positive public opinion and encourage long-term customer loyalty. What Is Brand Recognition?

PR 98

PR Brand Identity Branding Loyalty 98

Martech Advisor

DECEMBER 5, 2019

Customers expect a certain level of security, confidence and value after investing in a brand, and in an overly saturated business landscape this makes customer service the differentiator that allows marketers to break through the noise and solidify brand loyalty. Learn More: Tech-Driven Marketing: Four Capabilities Marketers Need Today.

Loyalty 69

Loyalty Brand Identity Branding Customer Satisfaction 69

Webbiquity

OCTOBER 15, 2021

Companies must also market their sustainability efforts to increase consumer awareness and loyalty. Individuals are increasing their awareness of authentic green certifications, strengthening the demand for transparency. Adopting eco-conscious business practices is one step toward success.

Effectiveness 274

Effectiveness Planning Paid Search Agency Marketing Management 274

Salesforce Marketing Cloud

JANUARY 2, 2024

Transparency and clear communication about responsible AI practices are crucial. Data sharing should be governed by strict protocols and transparency, ensuring that information is only shared where necessary and under stringent conditions. “Is Luckily, that’s our #1 value at Salesforce. Who are you sharing it with?” Is it protected?”

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. A well-told story can make customers feel connected to a brand, fostering loyalty and trust. It’s about nurturing customer loyalty and advocacy.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

MAY 6, 2024

By prioritizing customer retention alongside acquisition, you can foster enduring loyalty and drive sustainable revenue growth, ensuring that your marketing efforts are as efficient as they are effective. [26:25] Michael underscores the importance of transparency in how brands use AI to process consumer data and make decisions.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Valasys

DECEMBER 15, 2023

Blockchain marketing offers a future built on transparency, trust, and revolutionary engagement. At its core, blockchain marketing leverages the key features of blockchain technology – decentralization, security, and transparency – to revolutionize how brands interact with their audience. Transparency reigns supreme.

Marketing AI 45

Marketing AI Work Management Transparency Paid Search Agency 45

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the Recording: Want to hear more from renowned marketing leaders?

Lead Scoring 118

Lead Scoring Lead Ranking B2B Thought Leadership Transparency 118

Martech

SEPTEMBER 29, 2023

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting. Data ownership.

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

Valasys

MARCH 11, 2024

Consumers are increasingly aware of how their information is collected and used, demanding more transparency and control. This includes interactions on your website, app, emails, social media, loyalty programs, and even physical stores. Here’s the key: transparency. But what if you didn’t have to choose?

Privacy 40

Privacy Ethics Transparency Aggregators 40

Litmus

JANUARY 18, 2022

Doing so in a meaningful and intentional way not only fosters subscriber loyalty but also brand buy in, which is a win-win scenario. Transparency creates trust. Transparency. Taking the time to communicate with increased transparency and honesty will go a long way in creating customer loyalty.

Privacy 87

Privacy Personalization Transparency Loyalty 87

Navigate the Channel

SEPTEMBER 15, 2023

This connection often translates into long-term loyalty. Transparency and Accountability Transparency is a critical component of both inclusivity and authenticity. Brands should be transparent about their practices, values, and any challenges they may face.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. Marketing comes down to people, math, and a whole lot of processes.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Huptech Web

MARCH 15, 2024

Communication and Transparency Challenge Solution Customers may be confused about eligibility for shipping discounts, leading to frustration at checkout. Use loyalty program software that integrates with your e-commerce platform, allowing for automatic application of shipping discounts based on customer loyalty status.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClickDimensions

OCTOBER 19, 2023

Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth. Transparency is a key driver of trust because it shows that you have nothing to hide. If there’s an issue or a delay, don’t hide it; inform your customers.

Ideal Customer Profiles 96

Ideal Customer Profiles Ad Building Word of Mouth Marketing Management 96

Sprout Social

FEBRUARY 13, 2017

In the long run, transparent communication will gain your brand more trust with its audience and that’s what will garner a stronger bottom line. Acknowledge the day a customer signed up for your loyalty club by sending an anniversary card or special offer. Be Authentic. Your brand has an identity.

Loyalty 68

Loyalty Brand Identity Branding Custom Publishing 68

Martech

OCTOBER 10, 2023

Increased transparency. Governance promotes transparency by providing visibility into the organization’s marketing activities and performance. This is best when done collaboratively and shared with all teams in a transparent way. This leads to increased customer satisfaction, loyalty, and ultimately, revenue.

Customer Satisfaction 123

Customer Satisfaction Enterprise Management Work Management Multi-Channel 123