illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. Are you ready to go cookieless?

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Marketing AI 94

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. This holistic perspective enables businesses to tailor personalized marketing campaigns and predict customer behavior with greater accuracy.

CRM 100

CRM Marketing AI Marketing Management Customer Satisfaction 100

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Valasys

SEPTEMBER 5, 2023

AI is a key player in modern lead generation strategies , utilizing data analysis, predictive analytics, and automation to enhance efficiency. AI-driven chatbots engage visitors in real-time, lead scoring and qualification prioritize valuable leads, and automation streamlines follow-ups.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Email Marketing 122

Email Marketing Marketing AI Enterprise Management Work Management 122

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. To tailor off-the-shelf LLMs to your company’s needs, you’ll have to incorporate your own company data into the artificial intelligence (AI) model. Want AI success?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

ClickZ

JUNE 18, 2020

30-second summary: While CDPs have always been a useful marketing tool, they’re typically only as good as the data they are fed, ultimately leading to the generation of incomplete customer profiles. Enter artificial intelligence (AI) and machine learning (ML) which are revolutionizing CDP analytics. Let’s look at why.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. How to keep consumer trust amidst heightened data privacy concerns. How to keep consumer trust amidst heightened data privacy concerns.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Martech

OCTOBER 10, 2023

To stay competitive, companies must adapt their digital marketing strategies. An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote.

Marketing AI 112

Marketing AI Paid Search Agency Allocation Marketing Management 112

Martech

NOVEMBER 28, 2023

However, it’s crucial to approach personalization with care to address guest privacy concerns. The Past and the future of personalization The concept of personalization in marketing dates back to the 1990s. While customized communication is prevalent in today’s marketing strategies, it’s essential not to overlook it.

Loyalty 93

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 93

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. How can AI help you improve your email segmentation efforts? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack.

Marketing AI 100

Marketing AI Marketing Automation Services Work Management Marketing Management 100

SmartBrief - Marketing

FEBRUARY 8, 2024

Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Seamless omnichannel integration Integrating DOOH into the broader omnichannel marketing mix is set to redefine advertising strategies.

Marketing AI 81

Marketing AI Allocation Mobile Advertising Paid Search Agency 81

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 106

ROI Marketing Attribution Cost per Acquisition Work Management 106

Televerde

APRIL 30, 2024

Quick Takeaways: Contact acquisition requires a structured approach to gather prospect data for personalized marketing and sales outreach. Implementing technology tools like CRM systems and AI supports contact acquisition at scale. It’s critical to prioritize data privacy and compliance when handling prospect data.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. And with generative AI now transforming online searches, that poses a big dilemma.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

Ethics 72

Ethics Marketing AI Training Work Management 72

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Email Marketing 86

Email Marketing Planning Privacy Verticals 86

ClickZ

SEPTEMBER 28, 2020

To begin your digital voice journey, you must first identify which touchpoints customers and prospects use to engage with the brand. The best voice partners will use the most effective technology available, guarantee data privacy and have rich expertise in quality assurance. The value of voice in not limited to retail.

Touchpoints 126

Touchpoints Advertising Agencies Privacy Paid Search Agency 126

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. If marketers communicate these values, customers will be reassured that there is a human behind the automated tools. Schwanke asked.

Transparency 128

Transparency Marketing Automation Services Paid Search Agency Touchpoints 128

Salesforce Marketing Cloud

DECEMBER 10, 2021

Last June, when Apple announced privacy changes in its iOS 15 release that would significantly affect email marketing, digital marketers everywhere felt more than a hint of anxiety. . When I first started working in email marketing in 2006, we focused on questions like “What day of the week is the best day to send an email?”

Privacy 98

Privacy Touchpoints Work Management Trust Marketing 98

Martech

SEPTEMBER 27, 2021

As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. Privacy-centric, DDA trains on real conversion paths & uses machine learning to measure and model conversion credits across touchpoints, even when cookies are missing,” added Marvin.

Privacy 110

Privacy Lead Ranking Paid Search Agency Google 110

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Are we there yet?

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 95

Paid Search Agency Features Personalization Ads 95

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. Essentially, there are two steps to this process: first, how it creates the customer journey, and secondly, how it attributes credit across the touchpoints.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers. Personalization can help.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

LeadsRX

JANUARY 7, 2022

From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Rockefeller could be the theme behind our look at four trends in performance marketing for 2022.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. Of course, marketing technology will be fundamental to this. Data-fueled AI: improving at lightning speeds.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. Must Read: B2B Intent Marketing: Capturing Business Leads Crafting Hyper-Personalized Outreach A. Intent Data and Account-Based Marketing (ABM) A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62