SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 95

Marketing AI B2B Marketing Trends Planning 95

Salesforce Marketing Cloud

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” Artificial intelligence isn’t new. What is new, though, is how accessible AI is.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Marketing AI 111

Marketing AI Work Management Marketing Management B2B Thought Leadership 111

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. We explored what marketing leaders need to consider to ensure compliance while maintaining effectiveness.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Salesforce Marketing Cloud

AUGUST 31, 2022

Trust is the connective tissue between a brand and its customers. Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. We practice inclusive marketing.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Marketing Insider Group

APRIL 25, 2023

Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Will Google Penalize AI-Generated Content?

Google 226

Google Generation Guidelines High Quality Lead 226

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. So, what’s the “right” way to use AI in email marketing ? So, what’s the “right” way to use AI in email marketing ?

Marketing AI 76

Marketing AI Email Marketing Practices Paid Search Agency 76

Salesforce Marketing Cloud

JULY 12, 2023

There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Salesforce Marketing Cloud

DECEMBER 7, 2023

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? Then, learn how to use AI to reach your goals.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 281

Stats Advertising Agencies Paid Search Agency Work Management 281

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. Even so, keyword research is an integral part of marketing.

Marketing AI 125

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 125

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? In this case, honesty means being human, genuine and transparent.

Marketing AI 136

Marketing AI Paid Content Paid Search Agency Automation 136

Champion Communications

DECEMBER 7, 2023

Last month delivered a flurry of intriguing stories – from ‘too nice’ company cultures to AI adventures, sustainability showdowns, and even a dash of OpenAI drama. Let’s look through this month’s coverage highlights, where tech talks met tales of talent, transparency, and a sprinkle of retail wisdom.

Marketing AI 62

Marketing AI Ideal Customer Profiles Transparency Marketing Management 62

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? AI Insight #1 — Christopher S. Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing.

Marketing AI 132

Marketing AI B2B Marketing Enterprise Management Marketing Management 132

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). And that’s no surprise: These AI tools are in their toddler phase. In 2024, 7.5

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Engagio

JULY 10, 2023

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. The future of AI-powered ABM/ABX marketing holds both promises and challenges.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

Content Standard

FEBRUARY 20, 2024

Generative AI is at the center of this phenomenon. But that doesn’t mean AI-generated content isn’t valuable. When MIT published research demonstrating consumers’ preference for AI-generated ad copy over copy created by humans, it raised questions about whether the human touch is necessary at all costs.

Storytelling 87

Storytelling Transparency Trust Marketing Opinions 87

Salesforce Marketing Cloud

JUNE 14, 2023

All the headlines touting the magical powers of generative AI are, understandably, making some designers nervous. If they’ve had little or no experience working with AI or large language models (LLMs), it can be especially daunting. Many just don’t know they have design skills that translate into AI skills.

Marketing AI 78

Marketing AI Design Work Management Lead Ranking 78

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. The impact of this is unlikely to be limited to political marketing. study found only 13% of the population trusted ad executives. Why we care. A recent U.K.

Marketing AI 94

Marketing AI Paid Search Agency Companies Amazon 94

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason. What is an LLM?

Generation 127

Generation Lead Ranking API Knowledge Base 127

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Atomic Reach

SEPTEMBER 10, 2021

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. Our goal was to understand if and how they use artificial intelligence throughout their marketing channels. Ironically, less than 5% of marketers surveyed use AI for content creation.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Marketing AI 88

Marketing AI Social Media Media Ethics 88

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. If marketers communicate these values, customers will be reassured that there is a human behind the automated tools. Schwanke asked.

Transparency 132

Transparency Marketing Automation Services Paid Search Agency Touchpoints 132

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

Ethics 72

Ethics Marketing AI Training Work Management 72

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. With the advancement of Artificial Intelligence (AI), ABM has witnessed a transformation, enabling marketers to deliver personalized experiences at scale and improve overall efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Salesforce Marketing Cloud

MAY 12, 2023

If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. What your company can do now Review generative AI products on the market and see what makes sense for your business. Concerned about how generative AI could affect your job?

Marketing AI 52

Marketing AI Generation Copyright Business 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. This is where our vast partner ecosystem comes in.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

SmartBrief - Marketing

AUGUST 15, 2023

Every day, it seems like there’s something new and shiny about AI. It’s almost as if marketers are running around on a hamster wheel trying to learn the latest AI news. SmartBrief is putting together its first virtual AI Impact Summit , Sept. The closing keynote will even take a “A humorous look at AI.”

Conference 52

Conference Ethics Work Management Case Study 52

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. Now, AI can create human-like text for social media, blogs, and emails. Was this written by a human or a robot?

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Marketing AI 64

Marketing AI Hubspot Product Tips 64

Brandpoint

APRIL 3, 2024

Let’s dive into the biggest three trends for the next three years: CSR, AI-powered strategies, and the increased use of digital platforms. Consumers are gravitating toward companies that prioritize CSR, driving the demand for transparency and social impact reporting. Get ahead with us! Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48