Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 104

Public Relations Stats Work Management PR 104

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence. EmailOctopus.

Marketing Management 150

Marketing Management Software Marketing Analytics Tools Business 150

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. While the Historical Keyword Rankings connector reports on rank over time , it may not be as obvious how to report on rank change over time.

Stats 59

Stats Google Marketing Analytics Tools Keywords 59

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

SWZD

AUGUST 10, 2017

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Seismic

DECEMBER 13, 2023

Adapts to market dynamics: ​​ An agile content strategy that can pivot with market trends keeps your sales enablement efforts fresh, seizing emerging opportunities. Align the go-to-market organization Effective sales enablement requires the alignment of sales, marketing, and customer success (CS) teams.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability. Other Options To Filter Data In Google Search Console.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Parse.ly

MARCH 10, 2020

Does WordPress come with analytics? Installing Google Analytics for your WordPress website. Beginner: Google Analytics plugin. What is the best Google Analytics plugin for WordPress? Customizing dimensions in Google Analytics. A better WordPress analytics solution. How Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Content Marketing Institute

FEBRUARY 1, 2019

HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing. Follow the trail to vet the stat and you’re likely to find, it’s: Misquoted or misinterpreted. Google wasn’t. And the stat was bad when first cited in 1990. And the CEO of messaging platform Drift publicly admitted its marketing had lost its way.

Marketing Analytics Tools 97

Marketing Analytics Tools Course Paid Search Agency Brand Identity 97

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

SmartBug Media

AUGUST 14, 2020

Tools such as Mixpanel and event-based analytics tools allow you to measure product usage. Integrate this data into your CRM to run a report on the most active users of your product.=. Email signature marketing is another hot tactic. Collaboration is at the core of account-based marketing (ABM).

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 108

Social Media Advertisements Advertising Tools 108

Seismic

JUNE 14, 2022

Over the course of a month, your marketing team creates new sales content: a pitch deck, a customer success story, or a whitepaper with compelling industry stats. This is a situation that many sales and marketing teams experience on an ongoing basis. The important part is knowing which information should go to your GTM teams.

Marketing Analytics Tools 52

Marketing Analytics Tools Content Work Management Analytics 52

SmartBug Media

OCTOBER 28, 2020

As more SaaS companies are using multi-touch attribution to smarten up their sales and marketing efforts, they rely on tools and technology to get the job done. LeadsRx A fairly easy-to-use tool for small to medium businesses, LeadsRX is a robust platform for marketing directors and managers. A Whole New World.

Multi-Touch Attribution 105

Multi-Touch Attribution Enterprise Management Tools Multi-Channel 105

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brand Identity 155

Brand Identity Branding Marketing Analytics Tools Traffic 155

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. How can you avoid becoming one of those?

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SalesIntel

FEBRUARY 20, 2023

In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. 2023 GTM Challenges Manoj : Great.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Optinmonster

JANUARY 4, 2024

Are you looking for the best Google Analytics WordPress plugins? Google Analytics can be one of your company’s best assets. The real-time data you collect from the free platform will help you optimize your marketing strategies, learn more about your audience, and refine your sales funnel.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google Best Practices 81

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 21, 2016

Google Review Count: 70,400. This metric represents the number of persons who are following a user’s posts at Google+. Also reports additional influence metrics including the average number of +1s, comments or reshares a person gets for each post. Sample review: The Google+ tool “I find really useful is CircleCount.

Google 154

Google Tools Best Practices Planning 154

Hubspot

JULY 12, 2019

The majority of users choose Google Analytics, although I've chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. Generally considered the king of analytics plugins, MonsterInsights is a good all-rounder.

Analytics 77

Analytics Marketing Analytics Tools Best Practices Stats 77

Optinmonster

NOVEMBER 30, 2021

Your website’s conversion rate is one of the most reliable ways to measure how well your advertising and marketing efforts are performing. The higher your website conversion rate, the better your marketing is performing with your audience. And the better your marketing efforts convert, the more money you make.

Conversion Rate 81

Conversion Rate Conversion Marketing Websites Marketing Analytics Tools 81

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convert

JULY 7, 2021

We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. Alex Birkett of Workato. Alex Birkett of Workato. SiteSpect.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Celebrate certifications.

Social Media 103

Social Media Template Media Cross-Selling 103

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Single Grain

AUGUST 16, 2019

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. Everything loads in a flash and your reports are ready to use within seconds. This is not the case with Matomo.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brand Identity 133

Brand Identity Branding Marketing Analytics Tools Traffic 133

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Price: Free, then $9-$299/mo.

Social Media 101

Social Media Budget Programs Analytics Work Management 101