The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? 2020 B2B Marketing Trend #3: Sales and Marketing Alignment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

DECEMBER 16, 2019

Our Services. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? B2B Marketing Trend #3: Sales and Marketing Alignment. Digital Marketing.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Marketing Blender

NOVEMBER 11, 2019

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

The Marketing Blender

SEPTEMBER 23, 2019

Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.

Allocation 40

Allocation Marketing Budget Cost per Lead Marketing Budget Creation 40

The Marketing Blender

SEPTEMBER 12, 2019

Our Services. The B2B buyer’s journey is the process of how prospects become aware of, consider, and decide to purchase a product or service. At The Marketing Blender, we have developed a proven structure for writing a B2B messaging framework that aligns your marketing to your sales efforts and leads prospects to buy.

Marketing Budget 72

Marketing Budget Urgency Marketing Marketing Automation Services Ideal Customer Profiles 72

The Marketing Blender

OCTOBER 17, 2019

Our Services. Of course, having a superior product or service still matters. However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. Your Solution. See Our Work. Who We Are. Contact Us. Loop back to the pain.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

The Marketing Blender

SEPTEMBER 27, 2019

Our Services. What many marketers don’t realize is that this proven tactic is even more powerful when it is an integrated part of a complete B2B digital marketing strategy that aligns with their real-world sales cycle. The Solution. See Our Work. Who We Are. Contact Us. The Challenge.

PPC 49

PPC Marketing Budget Cost Per Click Campaigns 49

The Marketing Blender

FEBRUARY 9, 2022

Our Services. If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? Build a marketing budget. See Our Work.

CMO 98

CMO Paid Search Agency Marketing Budget Creation Marketing Budget 98

The Marketing Blender

NOVEMBER 5, 2019

Our Services. The Marketing Blender is proud to be a certified Women’s Business Enterprise. The Marketing Blender is proud to be a NWBOC-certified Women’s Business Enterprise (WBE). You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

Work Management 40

Work Management Enterprise Management Marketing Budget Budget Programs 40

The Marketing Blender

OCTOBER 7, 2019

Our Services. 5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Automating some of the emails you send will make your email marketing efforts more efficient. Join Blender’s Blog today! See Our Work.

Trigger Marketing 65

Trigger Marketing Marketing Budget Email Marketing Automation 65

The Marketing Blender

OCTOBER 14, 2022

Our Services. . But perhaps the best part about Facebook Ads is that you can track your results with precision, meaning that you can always be sure that your marketing efforts are paying off. #2 Keep Reading: How to build a marketing budget template. #3 Your starter guide to marketing budget software.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

The Marketing Blender

NOVEMBER 4, 2022

Our Services. . How to Choose the Right Advertising Budget for Your Business. Is it purely to sell a service or product? Depending on these goals and how big and complex they are, you’ll need to develop a strategy and set your budget. Keep Learning: How to allocate your marketing budget.

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

The Marketing Blender

JULY 11, 2022

Our Services. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. Many software programs can help you create a B2B marketing analytics dashboard.

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

The Marketing Blender

MARCH 2, 2022

Our Services. For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Marketing plan or roadmap. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

MAY 4, 2021

Our Services. The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? But how do you really know if your marketing efforts are successful? Make sure your budget aligns with the areas your want to optimize. Content marketing. Digital marketing. Who We Are.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

The Marketing Blender

OCTOBER 28, 2022

Our Services. . That being said, networking can be a tricky thing – where do you go, how do you do it, is there a better way to initiate it, what are the best practices… ? To help steer you in the right direction, we’ve laid out a few of our favorite networking tips, do’s and don’ts, and best practices. See Our Work. .

Tips 98

Tips Marketing Budget Business Allocation 98

The Marketing Blender

NOVEMBER 30, 2022

Our Services. . The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy. See Our Work. .

Social Media 104

Social Media Social Marketing Allocation Media 104

The Marketing Blender

NOVEMBER 25, 2019

Our Services. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. And when searching for information on potential partners, vendors, and a product or service they might purchase for their business, very often they wind up on LinkedIn. The best way to get recommendations is to simply ask politely.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

The Marketing Blender

DECEMBER 5, 2022

Our Services. . Of course, all of these benefits are dependent on having a well-defined strategy that takes into account the unique goals of the business as well as the platforms and audiences that they’re targeting. . Related Content: The benefits of social media marketing. See Our Work. . Who We Are. . Resources. .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Advertising Agencies 52

The Marketing Blender

NOVEMBER 11, 2022

Our Services. . One of the best ways to network with other small business owners is by joining a business networking group. First impressions count, so make sure you look and feel your best. How to Choose the Right Advertising Budget for Your Business. 5 marketing budget allocation best practices?.

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

The Marketing Blender

DECEMBER 28, 2020

Our Services. 5 Marketing Trends to Dominate Your Competition in 2021. They even tell you which posts are getting the best engagement so you can publish more of that content type. Community Marketing. 5 Marketing Trends to Dominate Your Competition in 2021. How to make smart cuts to your Marketing Budget….

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

The Marketing Blender

JULY 13, 2022

Our Services. . 6 Examples of Really Effective B2B Marketing Growth Hacks. B2B marketing can be a challenge, which is why there is such a high demand for B2B marketing growth hacks. You’re often competing against well-funded rivals with large marketing budgets and large internal teams. Who We Are. .

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

The Marketing Blender

MARCH 15, 2021

But how do you really know if your marketing efforts are successful? It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Make sure your budget aligns with the areas your want to optimize. Content marketing. Digital marketing.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

The Marketing Blender

MAY 4, 2021

Our Services. or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

SEPTEMBER 30, 2022

Our Services. . Your guide to developing a social media marketing budget. However, with so many platforms and options available, it can be difficult to know how much to spend on social media marketing. Related Content: How to do B2B social media marketing. See Our Work. . Who We Are. . Resources. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Social Media Social Marketing 98

The Marketing Blender

APRIL 14, 2022

Our Services. . Your Go-To Guide to Creating a B2B Marketing Strategy Framework. Are you looking to create a successful marketing strategy but don’t know where to start? This blog post will outline the steps you need to take to create your own B2B marketing strategy framework. See Our Work. .

Top of Funnel 52

Top of Funnel Marketing Budget Allocation B2B Marketing 52

The Marketing Blender

DECEMBER 5, 2022

Our Services. . 8 Social Media Best Practices for Businesses. That’s why it’s important to familiarize yourself with some social media best practices before you start using this powerful marketing tool. Here are a handful of social media best practices to steer you in the right direction. Resources.

Social Media 52

Social Media Marketing Budget Practices Media 52

The Marketing Blender

MAY 2, 2022

Our Services. . How to Do B2B Social Media Marketing the Right Way. Wondering how to do B2B social media marketing ? In this article, we’ll discuss how to use social media for B2B marketing, including various B2B social media tactics and how to create a B2B social media marketing strategy. See Our Work. .

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Social Media Advertising Agencies B2B Marketing Social Marketing 122