The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. As an agency owner , I want our clients to be successful and drive better marketing results.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster.

Sales Cycle 84

Sales Cycle Ideal Customer Profiles B2B Sales Top of Funnel 84

Zoominfo

MARCH 3, 2021

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

SalesIntel

JANUARY 21, 2022

Have you considered adjusting your marketing plan to a specific target at the precise correct time for them to close? Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Your prospects are seeking a solution to an issue that you may be able to solve.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Heinz Marketing

JULY 18, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Ad hoc marketing can not only be ineffective, it can also have a negative impact on your business. A solid marketing strategy takes into consideration your target audience, messaging that resonates with your audience, and timing.

Paid Search Agency 120

Paid Search Agency Ads Planning Top of Funnel 120

ClearVoice

APRIL 2, 2021

What is the sales cycle? The sales cycle includes all the activities that a company performs when selling products or services to prospects. It provides a framework for organizations and sales professionals to understand where prospects are in the process of becoming a customer. .

Sales Cycle 59

Sales Cycle Lead Qualification Work Management Marketing Management 59

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

B2B Digital Marketer

MARCH 28, 2024

In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. In this episode, you’ll learn: The myths surrounding B2B paid ads and the truths that dispel them.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Another channel where a healthy content mix is vital is paid search (SEM).

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Conversica

JANUARY 24, 2019

A guest blog by Michael Hanson, VP of Marketing at CloudTask – CloudTask is a managed workforce provider for growing companies looking for B2B Sales, Sales Chat and Customer Support solutions. But it’s not just important to keep the length of your sales cycle tight.

Sales Cycle 109

Sales Cycle Marketing AI Conversion Top of Funnel 109

Metadata

JANUARY 30, 2024

Navattic and ChiliPiper teamed up and requested demos from 100 leading SaaS companies. Guess how long it took these companies, on average, to reply. B2B demand gen marketers, we gotta step it up. Double down on prospect self-qualification with interactive demos Want to one-up your competitors with short forms?

Sales Cycle 52

Sales Cycle Pricing Price Gartner 52

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Zoominfo

APRIL 2, 2018

Today’s post breaks down five ways you can support your sales team to become more productive. Five ways to support your sales team and increase productivity. Are your sales reps relying on headquarter phone numbers every time they reach out to a prospect? Facilitate better sales and marketing alignment.

Paid Search Agency 207

Paid Search Agency Work Management Marketing Management Sales Qualified Leads 207

Seismic

JULY 1, 2019

It’s no secret that the sales cycle has changed a lot over the past few decades. But what about sales reps and leaders who have not recognized the shift in technology and have not yet adapted to today’s sales cycle? Sales used to own the sales cycle. Sales cycles go beyond the sale.

Sales Cycle 78

Sales Cycle Cross-Selling Gartner B2B Sales 78

The Point

OCTOBER 8, 2020

An old boss once commented: “75% of marketing is just being in the right place at the right time.”. For more companies than not, marketing success is rarely about convincing a given individual, on a given day, to buy what it is you’re selling. I am not convincing people that they need to hire an agency.

Demand Generation Agencies 173

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 173

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards. Added branded terms to the campaign.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Define the percentage of that revenue (or pipeline) for which marketing is responsible. What do these budget numbers not include?

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. These challenges are common among companies of our size and often require strategic solutions to overcome.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. We’ll be covering… What is an Account-based Marketing strategy? Our accelerate agency eBook is full of actionable advice. How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. We’ll be covering… What is an Account-based Marketing strategy? Our accelerate agency eBook is full of actionable advice. How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. . For B2B SaaS companies, having a robust ABM strategy is key to growth. What is an Account-based Marketing strategy? The benefits of ABM compared to traditional marketing. Transform your marketing campaigns with ABM.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

SnapApp

JANUARY 29, 2019

In the face of increasing goals and changing preferences of B2B buyers, sales and marketing teams alike are being forced to evolve in order to meet the needs of their prospects today. Better Qualification, Shorter Sales Cycles. What is Lead Qualification?

Lead Qualification 98

Lead Qualification Sales Cycle Sales Qualified Leads Top of Funnel 98

PathFactory

MARCH 4, 2021

Account based marketing (ABM) is about winning, protecting, and expanding key accounts to provide the greatest revenue growth potential. While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Envy

NOVEMBER 26, 2018

Take a pause with us – at least long enough to understand the difference between these options and really understand which choice is hands down better for your company. Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach?

Marketing Agencies 1 89

Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 89

Zoominfo

MARCH 10, 2021

There is a catch: in order to reach your revenue goals, your sales volume will need to be very high. Transactional Sales. The transactional sales model is characterized by efficient, high-volume sales and support operations, short sales cycles, and rapid onboarding. Enterprise Sales.

Paid Search Agency 162

Paid Search Agency Companies Startups Pricing 162

SmartBug Media

JANUARY 10, 2024

Navigating the sales funnel can be complex for any business. Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. Marketing brings in leads; sales closes the deals.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. The same flexibility is required when pitching to prospective clients too.

Paid Social Agency 111

Paid Social Agency Paid Search Agency Advertising Agencies Marketing Budget 111

Directive Agency

FEBRUARY 16, 2022

The introduction of powerful technologies and automation has created a split in marketing teams. With large companies spending more than double the amount on software and technology than they were five years ago, there is a growing need for tech-savvy marketers to test, plan, and monitor from the backend.

Paid Search Agency 52

Paid Search Agency Work Management Planning Companies 52

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." The Promise For example, suppose that your company has implemented account-based marketing.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92