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9 Must-Have Conversion Rate Optimization Tools In 2020

Outgrow

Finally, that marketing strategy is working out and people are attracted to your content. After all, every step of the marketing funnel boils down to conversions and revenue. In fact, top converting companies allocate more than 5% of their marketing budgets on optimization. And, all your marketing efforts go to waste, right?

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

A/B and Multivariate Testing Tools. Multivariate testing is more complex and measures the impact of several subtle changes on a webpage. Optimizely – This company is all about digital experimentation, making them a strong partner for A/B and multivariate testing. A/B or multivariate testing will also help optimize the page.

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Most Popular Multivariate Testing Tools in 2021

Convert

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.

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How to create a CDP worksheet from your use cases

Martech

The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. In this case, back-end information on the audience might be crucial.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

These AI-augmented or AI-powered tools are marketed to improve the efficiency of experimentation, bringing it within reach of businesses without the resources for an optimization program. Marketers must kill things. But for analysis and especially research, a human touch stays necessary.” You knew this was coming.

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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. You can also generate reporting if you run the experiment with segments in mind from the start (as is frequently the case in follow-up experiments). Better Price Optimization.