Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Those long-tail stats are real eye-openers. Those long-tail stats are real eye-openers. That would be a interesting exercise, wouldn’t it?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 7, 2010

I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). [link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Sprout Social

JULY 6, 2022

Healthcare social media resources. Social media and healthcare: how to prioritize what patients need. Why healthcare orgs should invest in social listening, stat. Supporting HIPAA Compliance on social: a cheat sheet. Tech social media resources. Creating a 30-day social media plan.

Facebook 110

Facebook Best Practices A/B testing Social Media 110

Sprout Social

APRIL 13, 2022

With healthcare engagement up on other social platforms in 2021, we can assume audiences were looking for answers to their questions on other platforms, such as Twitter. Healthcare social media resources. Social media and healthcare: how to prioritize what patients need. Tech social media resources.

Best Practices 120

Best Practices A/B testing Work Management Social Media 120

Convince & Convert

JULY 14, 2010

Most of us don't look in our GA stats daily either way. I think it's a good approach to enter social media metrics. link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. That means: a. It's simple and easy to understand.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

1st: [link] Now: [link to post] – Posted using Chat Catcher [link] abneedles (Adam Needles) Twitter Comment Growing body of data proves social media efficacy in #B2B marketing. – Posted using Chat Catcher [link] Mark Fidelman Not sure I agree that B2C and B2B social media are similar.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] Chester Bullock Swix is a very cool social media dashboard # marketing #analytics #stats [link] [link] Andrew Bates A Social Media Scoreboard That Works via @jaybaer | [link] [link] Michael Bruh RT @AnthonyCenteno: Great blog post from Jay Baer on Swix, a free (..)

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 23, 2010

link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] davinabrewer Jay, the stats on first time visitors are interesting.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account. Sore spot with us PR types.)

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 14, 2015

You share your content with social media. You review your stats to learn from your content. There’s an unwritten etiquette for every social media network’s appropriate publishing frequency. By this, I mean how many times you’ll share your content with the specific social networks.

Efficiency 162

Efficiency Planning Process Work Management 162

Convince & Convert

AUGUST 10, 2010

If you haven't already, check out the article “The No-Stats All-Star&# , it's about just this thing. If you haven't already, check out the article “The No-Stats All-Star&# , it's about just this thing.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. How To Write Your Social Media Plan in 8 Steps by Social Media Today. 7 tips to take social to the next level by iMedia Connection. Social Media Facts and Stats.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

JANUARY 13, 2017

So far, Anderson’s theory is well-supported by the stats: A quarter of all apps that are downloaded are abandoned after just one use -- except for messaging apps. In 2017 and beyond, marketers should anticipate less social networking and more messaging for instant, real-time connection with audiences.

Social Media 36

Social Media Trends Media Mobile Advertising 36

Convince & Convert

FEBRUARY 10, 2015

You already know a social media plan can really help you share your content and connect with your audience. In fact, a solid social media plan helps us at CoSchedule get 31.5 So how can you actually build a social media plan that works for you? 8% plan to use videos. Yeah, yeah.

Media Plans 167

Media Plans Social Media Planning Media 167

Convince & Convert

AUGUST 18, 2010

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats.

PR 162

PR Social Media Paid Content Media 162

Webbiquity

JUNE 12, 2018

The infographic concludes with three helpful recommendations for social media marketers: A majority of Americans use more than one social network. Here’s the full infographic from Venngage, which also recently published Five Steps to Build a Real Following with a Social Media Plan.

Stats 170

Stats Social Media Interactive Marketing Social Marketing 170

Convince & Convert

SEPTEMBER 21, 2010

Worob PR at Sunrise – worob.com [link] David Wang thanks for sharing, content with specifc numbers and stats are always great [link] Joe Pulizzi Jay…this is invaluable stuff…and it’s all possible because you are a darn good writer as well. SuzanneVara [link] Worob Thanks for sharing, Jay!

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

FEBRUARY 9, 2010

Thanks so much for posting these stats. I love stats! link] Jan_B (Jan_B) Twitter Comment The Social Impact of Friendships and Lies [link to post] by @jaybaer excellent piece – Posted using Chat Catcher [link] dragosilinca That's a good point.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How Well Do You Know Your Social Network?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Analytics For basic stats tracking, this app is better and faster than Google Analytics on the computer. Flowtown As mentioned in my post last week, this is my favorite new tool.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

MARCH 14, 2014

3) Social Media Reach. Tracking the performance of your social media is important to understanding its ROI. A social media goal that many companies have is increasing the size of their social network, or their total number of fans and followers. Why is a large social reach valuable?

Clickthrough 28

Clickthrough Paid Search Agency Landing Pages Planning 28

Convince & Convert

MAY 20, 2010

link] Martin Seibert We are creating a social media metrics application at [link] that will centralize all your web stats in one place. We only have twitter, facebook and bit.ly But I would love to get feedback from you guys about it, as soon as it gets live in the next weeks.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 4, 2010

2) Kara is right, social media is still relatively new. Companies are getting that they need to listen and engage with customers on social networks. I've learned exponentially from the honest and frank comments about a brand that are often only revealed in online forums and social networks.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Analytics For basic stats tracking, this app is better and faster than Google Analytics on the computer. Flowtown As mentioned in my post last week, this is my favorite new tool.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This episode features Katie Morse of Billboard.

Social Media 116

Social Media Work Management Advertising Agencies Paid Search Agency 116

Convince & Convert

JUNE 30, 2010

Look forward to more on this subject from you this summer. Great work (as always)!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Social networks are for exposure.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 20, 2010

So called social media marketers are lured by the instant spread of their business using social networks and hence they ignore the basics! link] Allen – Personalbrander Social Media Marketing has become one of the essential marketing channel to business of any kind! philsimonsystems Great post, Jay.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161