Marketing Insider Group
JUNE 19, 2014
The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. And here is just one example of why.
Convince & Convert
DECEMBER 11, 2015
and The Viral Fever in India. In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. It’s a state of mind we like to call #Goodweird.”.
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Content Marketing Institute
MAY 22, 2018
Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. Capital One microsite fuels its paid, earned, and owned media initiatives, says @joderama.
Content Standard
DECEMBER 11, 2015
They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.
Content Standard
DECEMBER 11, 2015
They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.
ClearVoice
APRIL 15, 2020
The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. ” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive. Partner with someone who knows what they’re doing.
Contently
MAY 19, 2016
On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures.
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