Market?ing Mix Modeling, Multi-Touch Attribution, or both?
ScanmarQED
JANUARY 22, 2024
Are you a marketer struggling with budget planning and understanding the impact of your campaigns on ROI? In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success.
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