Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. However, loyalty can generate revenue on another front: demand gen.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Trade Press Services

JANUARY 29, 2024

Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. What Are Brand Ambassadors?

Work Management 99

Work Management Brand Identity Branding Peer-to-peer 99

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. Only trust leads that come from Lead Generation people that you trust. And the first step to getting there is making sure you have a clean list.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

EveryoneSocial

OCTOBER 20, 2020

We all have our “reasons” so let’s get to the points! Our clients’ success is our success, and with so many glowing reviews it’s no surprise that EveryoneSocial is built by an enthusiastic team of value driven ( and apparently quite happy ) professionals. Before I learn about EveryoneSocial, do I even want any more social media in my life?

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. What Is Referral Marketing?

Peer-to-peer 130

Peer-to-peer Work Management Word of Mouth Churn Rate 130

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Think about your favorite store or business. How did you find it? Through Google search?

Paid Content 123

Paid Content Advertising Agencies Planning Word of Mouth 123

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Referral Rock

DECEMBER 5, 2019

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others. Anyone who loves your brand, and who passionately promotes it via word-of-mouth, is one of your brand advocates.

Word of Mouth 52

Word of Mouth Peer-to-peer Brand Identity Branding 52

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Hubspot

MAY 25, 2021

Branding sets you apart from competitors in a saturated market. Given this, branding helps you stand out from the crowd and gain an edge in an increasingly competitive market. For example, Coca-Cola doesn’t need to get the word out that they exist because their brand already has universal awareness.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. With that in mind, the following is a guide on marketing to different generations.

Generation 126

Generation Brand Identity Branding Peer-to-peer 126

Unbounce

MAY 11, 2022

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there. Cue the fog machine.]

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. Quick Links.

Peer-to-peer 89

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 89

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. These are not faceless masses but real people who engage more readily because they trust the source of the content. Is it fair or even feasible?”

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 134

Inbox Insight

APRIL 22, 2024

Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Influencer Marketing for B2B Companies. So what is different about B2B influencer marketing?

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. This is the proverbial “holy grail of marketing” that marketers all over the globe search far and wide for. Enter customer marketing. So how do you bridge the gap from customer to advocate?

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

EveryoneSocial

JUNE 4, 2019

That could be through word of mouth, product reviews, creating content, or commonly through social media. That could be through word of mouth, product reviews, creating content, or commonly through social media. Looking to reach more audiences, connect with potential buyers, and create a tight knit team internally?

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

Valasys

JUNE 2, 2023

In this article, we’ll dive deep into the intricacies of marketplace app development and formulating a top-notch marketing strategy to ensure its triumph in a cutthroat environment. In today’s digital era, marketplaces have become the go-to hotspots for buying and selling an extensive array of products and services.

Peer-to-peer 52

Peer-to-peer Ad Building Work Management Planning 52

EveryoneSocial

NOVEMBER 20, 2018

If your company works heavily with channel partners or has a few activated, having a strategic channel marketing strategy in place will be a top priority. And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Statusbrew ).

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Seismic

OCTOBER 18, 2023

Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? So, even as corporations cultivate a presence on social media, word-of-mouth messaging is more important than ever. When you think about your last big purchase, what comes to mind?

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! What about a recommendation from a peer? You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. Think about it.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. Statusbrew ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Sprout Social

NOVEMBER 9, 2016

Word-of-mouth marketing should be taken very seriously. Word-of-mouth marketing should be taken very seriously. BrightLocal discovered 88% of consumers trust written online reviews from customers just as much as they trust their own peer recommendations.

Social Media 98

Social Media Peer-to-peer Word of Mouth Planning 98

ClearVoice

JULY 29, 2021

Working with a team of freelancers means that an agency could theoretically expand its offerings or branch out into additional markets. When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career. The first thing to realize is that the role of a freelancer has evolved.

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But in recent years it’s become a hot topic for B2B marketers. Word of mouth. What do you mean - I can’t see its real impact?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

FunnelEnvy

JULY 7, 2021

If you’re selling in a popular market, then your value proposition is going to be what differentiates you. Make sure the journey from your marketing campaign to your landing page is cohesive. Next, you need to view your B2B landing page as your user’s end point in a marketing campaign journey.

Landing Pages 52

Landing Pages Peer-to-peer B2B Word of Mouth 52

EveryoneSocial

JANUARY 27, 2021

It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete. So what is advocacy marketing? Utilizing Brand Promoters Advocacy Marketing Examples.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Televerde

JANUARY 11, 2021

Before implementing the ideas below, evaluate your existing marketing and sales process to make sure there aren’t any structural problems: Did sales forget to follow up with them? Connect with trusted influencers and thought leaders your leads follow to boost your events’ credibility. Did you say something off-putting?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

SmartBug Media

AUGUST 27, 2020

In fact, SaaS marketers have some creative ways to help maximize lead and revenue generation during these uncertain times. In part one of this series, we dug into the power of building upsell and cross-sell automation campaigns using email marketing. What Is the Difference Between Affiliate and Referral Marketing?

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Hubspot

NOVEMBER 27, 2020

Word-of-mouth marketing is incredibly important for small businesses, especially if you're operating in a B2B setting. Doherty noted that customer referrals make a huge impact on buying decisions, because customers will trust each other's recommendations more than they'll trust your brand's advertisements.

Paid Search Agency 101

Paid Search Agency Peer-to-peer Business Advertising Agencies 101

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! What about a recommendation from a peer? You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. Think about it. What is a Talk Trigger?

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65