Sprout Social
APRIL 12, 2022
Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. To help you keep up, let’s discuss the current environment for public relations professionals.
Navigate the Channel
MAY 24, 2023
Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Optinmonster
DECEMBER 21, 2023
The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. It can help raise awareness about your new product and improve your word-of-mouth marketing. But why stop there? These are things people will want to share.
Valasys
OCTOBER 14, 2019
With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.
Tomorrow People
MARCH 7, 2012
All you need to do is carefully target public relations towards them. Doing this allows you to reach your target audience in their favourite publications. Focus on creating high quality content as an asset that could potentially be picked up and shared - or made viral.
Schubert B2B
JANUARY 2, 2018
If someone is willing to broadcast their use of your product on social media, essentially a free word of mouth referral, you have something special. You never know what will go viral. Mitch Mathern is a public relations executive at Schubert b2b. And in terms of referrals, people trust people — not corporations.
Hubspot
MAY 11, 2010
The lessons below were summarized from this great presentation on Dropbox's growth and word-of-mouth success. Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. In others words, users couldn't rely on these solutions. In such a crowded market place, how did they do it?
Expert insights. Personalized for you.
104 
Let's personalize your content