Hubspot

JULY 5, 2012

We all love watching videos online. In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Chances are, your potential customers are among those 4 billion watching videos today. Chances are, your potential customers are among those 4 billion watching videos today.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Martech Advisor

JANUARY 24, 2020

This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people. Persuasive Copywriting 101 by Sonia Simone and Chris Garrett is available in both - audio, video formats along with transcripts. Online Video Content Strategy - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Hubspot

MAY 16, 2011

Creating content that goes viral is no easy feat. While many of us marketers are secretly crossing our fingers that the new video we produced ends up the next big hit on YouTube or that our little marketing meme ultimately spreads across Facebook and Twitter like wildfire, let's be honest -- the majority of our efforts won't make it that big.

Viral Marketing 28

Viral Marketing Word of Mouth Trigger Marketing Curation 28

Hubspot

OCTOBER 31, 2017

A few Halloweens ago, HubSpot's blogging team dressed as the dancing pumpkin man from this viral video. I often used LinkedIn for my search -- a business-focused social network that was paying attention the type of listings I responded to. 4) Amazon. 7) Twitter. 11) Pinterest. 13) Birchbox.

Personalization 101

Personalization Examples Hubspot Amazon 101

Adobe Experience Cloud Blog

JULY 15, 2013

Social Media is now an integral part of daily life, however Financial Services firms have been slow to adopt social media marketing, fearing reputation risk and perceiving a lack of value in social marketing. Ignoring the power of online word-of-mouth is no longer an option. Online Video is Exploding.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Results : 500,000 viral updates on company products. Activating brand advocates.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Walker Sands

NOVEMBER 6, 2018

And while “engagement” is a word that’s constantly thrown around, many brands don’t know how to achieve it organically — especially in the face of algorithm changes that affect organic reach. Change isn’t as simple as a post going viral — it takes time. Because it’s the highest form of word-of-mouth.

Social Media 40

Social Media Organization Media PR 40

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Adobe Experience Cloud Blog

DECEMBER 7, 2009

The New Rules of Viral Marketing. Bestselling author David Meerman Scott shares how word-of-mouth can spread marketing messages for free. The marketing strategy ebook offers insight from new media experts as well as viral marketing success stories. Effective Internet Presence. Introduction to Good Usability.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Single Grain

FEBRUARY 14, 2020

For many, video content is that edge. Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. This video is not a typical promotional campaign video.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. The story collection form doesn’t require a manifesto, video clip, haiku or any other content hijinks.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

EveryoneSocial

JUNE 8, 2021

That’s because most links open within the social media app itself and users then return to the main page of the app. People who are fans of your brand — both inside and outside your organization — who promote it organically via word-of-mouth of marketing. Each network, such as Instagram or LinkedIn, is a channel.

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social media is hard False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

BuzzSumo

FEBRUARY 24, 2021

The primary distribution channels, by order of difficulty, are: Social Networks : This is probably the easiest way to distribute content. Curating here also helps you keep your social followers engaged with regular content. Video : Using platforms like YouTube or Vimeo, you can produce videos of curated content.

Curation 145

Curation Content Distribution Trends 145

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Magisto

MARCH 31, 2019

Before we get into video and the best touchpoints out there, you must follow one imperative golden rule – understand your product-market fit. A customer may find your business on social media, on a review website or via word of mouth. 80% of social media time is spent on a mobile device. Touchpoints.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Spiralytics

AUGUST 3, 2023

For example, you can post a behind-the-scenes video that highlights your company culture. It immerses readers into the ethereal world of ballet with essays, still images, and short-format videos. This is why storytelling is integral to branded content, whether you’re producing videos, podcasts, or blog articles.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Convince & Convert

MARCH 25, 2010

New YouTube video that goes viral. You’ll be able to easier understand how these events drive social success using Swix. That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

WebMarketCentral

OCTOBER 27, 2008

Exactly how helpful is online video as as search marketing tool? Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Video Links: The Best Lures in the SEO Tackle Box? Is Your Site Social Media Friendly?

Social Media 20

Social Media Web 2.0 Optimization Media 20

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Single Grain

JULY 19, 2019

That’s an awful lot of social media users. Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S. Capitalizing on this tactic via social media can create opportunities for your campaign to go viral in no time.

Social Media 106

Social Media Media Top of Funnel Banners 106

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Martech Advisor

JANUARY 2, 2020

Social media managers shoulder the huge responsibilities of maintaining your brand identity on social networks, generating quality leads from social media campaigns and building a sustainable community for your brand. Hence, a key role of a social media manager is to build a content calendar. Trend Savvy.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we make a viral video that gets thousands of views? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

Hubspot

JULY 29, 2018

Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Flickr - Flickr is a social network for online picture sharing.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Debunking the Viral Coefficient , May 15, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. I agree, helping works, selling doesn't. But what about entertaining?

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Buzz Marketing for Technology

DECEMBER 1, 2010

Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Webbiquity

SEPTEMBER 12, 2011

He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. 19 Social Media Best Practices [VIDEO] by Social Media Explorer. Social Media and Online Video.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

AUGUST 28, 2012

Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. The Social Media Metrics That Truly Matter by iMedia Connection. Koka Sexton explains why “The real ROI of social media is the moment you realize that you can’t stop the spreading of your content even if you tried.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

OCTOBER 1, 2015

HipChat is a private chat and instant messaging service that provides one-on-one and group chatting, as well as cloud-based file storage, video calling, searchable message histories and online image viewing. The result: High-volume word-of-mouth appraisal. Without further ado, here are seven SaaS companies doing it right.

Paid Search Agency 28

Paid Search Agency Paid Content Work Management Marketing Management 28

SnapApp

MARCH 21, 2018

The old marketing funnel — the one that stops at the sale — overlooks the importance of product reviews, word of mouth, and referrals. . . In the video below, I'll walk you through the four core steps of setting up a profitable PPC campaign: . . Full Funnel Marketing Strategy #2: Social Ads. Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Convince & Convert

SEPTEMBER 21, 2010

Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. So while I definitely measure it and use it to rank I try not to rely on it to heavily.

Social Media 157

Social Media Media Paid Content Work Management 157

Sprout Social

MARCH 27, 2023

Here are five sources of creative inspiration that will help make your next social campaign truly memorable. Leverage influencers and creators Social media stars increase your brand awareness, and their digital word-of-mouth tactics help build trust and increase sales. Think infographics and how-to videos.

Social Media 123

Social Media Paid Content Campaigns Media 123

Marketing Insider Group

DECEMBER 8, 2020

Lastly, while moment marketing is a great way to stay relevant or go viral for a certain duration, coming up with evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. It has impressive traction as a B2B lead generation network. Ramp Up Your Video Marketing.

Lead Ranking 350

Lead Ranking Lead Generation Paid Content Lead Scoring 350