Heinz Marketing

JANUARY 7, 2022

Rather, the goal is for customers to be the ones getting the word out about your product. Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Conversely, product-led companies use their marketing to fuel virality — as the backbone of their marketing strategy.

Product 112

Product Top of Funnel Sales Qualified Leads Churn Rate 112

Navigate the Channel

MAY 24, 2023

Some products lend themselves to a gritty, hand-held phone video vibe, but most need the visual eye of a professional to bring them to life. In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth. It refers to the process of leveraging word of mouth marketing to turn customers into volunteer marketers.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!) Video content is inherently more engaging and visually appealing than text or static images. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. Even Google Trends corroborates his influence.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. Are your videos performing above par for the industry? In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. A good audit helps you figure out why.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. For example, if your target audience is parents, you can create a video that's focused on the parent/child relationship. The goal is to attain national attention by sheer shareability and word of mouth.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. For example, its YouTube channel doesn’t just post any videos.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

NOVEMBER 13, 2023

Additionally, the rising trend of unboxing videos on social media sites can intrigue potential new customers and convert them into buyers. With the rise of unboxing videos as a trend, people expect more from their online order’s packaging, hoping for an unboxing experience that's both ASMR-like and genuinely delightful.

eCommerce 76

eCommerce Best Practices Word of Mouth Viral Marketing 76

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Video Marketing. Word of Mouth Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M It also shows you have a growing community doing word-of-mouth marketing.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Rev

AUGUST 23, 2023

PLG relies on the concept of product virality, where satisfied users naturally share their positive experiences with others. As teams adopt and use Slack, they often invite more users, contributing to the platform’s viral growth. This leads to organic growth and increased adoption. What are the benefits of PLG?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Convince & Convert

JANUARY 15, 2018

These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.” Use Live Video. Post How-To and Youtility Content.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Cold, hard facts about your products won’t always persuade customers to buy them. Sometimes its emotional value will. Source: IPA 6.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 104

Public Relations Stats Work Management PR 104

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. This video uses two different hashtag strategies. No problem.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Hubspot

JULY 5, 2012

We all love watching videos online. In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Chances are, your potential customers are among those 4 billion watching videos today. Chances are, your potential customers are among those 4 billion watching videos today.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

SmartBug Media

APRIL 11, 2022

Think of this as raving fans, word-of-mouth marketing, or going viral. This content should include each stage of the customer journey and mediums such as blog posts, e-books, checklists, videos, and more. Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Goals and KPIs.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. We’ve seen this happen before with tools that made it easy for anyone to create and publish text, image, and videos - the next great frontier is interactive content. Every minute, 1.3

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Vidyard

MARCH 1, 2016

If you have a genuine following and a consistent stream of helpful content and insights, one of the key ways you can accelerate your influencer status is by investing in video. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way. Interview Other Influencers.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Convince & Convert

FEBRUARY 26, 2015

Because of this authentic video that went viral, Huggies achieved a goal that all marketers should have: be on the minds of your consumers before they need you. To shorten a very long and detailed inside look, Huggies chose to reach “soon to be moms” through nostalgia and a little tug on the heart strings.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Outbrain

NOVEMBER 13, 2021

Word-of-Mouth Works, Big Time. That’s the power of word-of-mouth marketing, and Squid Game has achieved it better than any other show, probably ever. Word-of-mouth is believed to drive no less than $6 trillion in annual spending worldwide. Going Viral. There’s no avoiding it. Be Different.

Word of Mouth 29

Word of Mouth Planning Viral Marketing Marketing & Strategy 29

Content4Demand

DECEMBER 11, 2018

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , by Jay Baer & Daniel Lemin. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest. But most marketers seem content to shrug and assume that word of mouth is beyond their control.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Hubspot

APRIL 20, 2020

If enough people participate in the exchanges, a campaign can go viral. Viral marketing campaigns show us how much power there is in marketing. But no matter what you feel while watching their video, Nike's motivational and encouraging message to female athletes is clear." — Kristen Baker, Content Marketing Manager.

Hubspot 98

Hubspot Content Marketing Campaigns Planning 98

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. Social media shares and other activities around your posts and videos can help boost your practice’s search engine rankings. How can this gap be bridged, and why is it worth your attention?

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Each were briefed to create a unique video celebrating their take on #Goodweird and were offered production assistance from the company’s agency, Portal A. million views in less than 48 hours.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Sprout Social

SEPTEMBER 14, 2023

The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. Case studies are a tried-and-true way of creating a story out of customer success stories—whether those stories are in the form of blog posts or videos.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. and there’s no bigger truth than that.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Outbrain

NOVEMBER 13, 2021

Word-of-Mouth Works, Big Time. That’s the power of word-of-mouth marketing, and Squid Game has achieved it better than any other show, probably ever. Word-of-mouth is believed to drive no less than $6 trillion in annual spending worldwide. Going Viral. There’s no avoiding it. Be Different.

Word of Mouth 26

Word of Mouth Planning Viral Marketing Marketing & Strategy 26