Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. 82% of people trust social networks social networks to guide purchasing decisions.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Both are massive.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

JULY 12, 2022

Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. Creating more videos like that is probably going to be your best bet, especially when it comes to our next point. Create a viral video.

Tips 98

Tips Viral Marketing Social Media Guidelines 98

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. In fact, social media is the second-most-common platform online video is produced for, behind company websites.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Episode Summary. How has she done it?

B2B 118

B2B Youtube Top of Funnel Verticals 118

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. And brands are taking notice.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 108

Social Media Media Business Viral Marketing 108

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social. Consider doing an ICYMI follow-up post on social.

Viral Marketing 41

Viral Marketing Blast Campaigns Content Social Networks 41

Zoominfo

MARCH 17, 2021

Social media platforms can be quite beneficial for both your SEO and your website traffic. For example, viral content on your social media accounts may help your search engine ranking more so than those with a minor social presence. Visual content can generate more engagement, shares, likes, and views than articles.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 80

Linkedin Tips Lead Scoring Lead Ranking 80

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Now any new video less than 15 minutes in length will be shared as a Reel. The first of those changes highlights Facebook’s commitment to growing short form video content.

Social Media 107

Social Media Rules Media Viral Marketing 107

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Using hashtags on different social networks.

Effectiveness 118

Effectiveness Social Media Paid Search Agency Viral Marketing 118

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!) Video content is inherently more engaging and visually appealing than text or static images. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Learn More: YouTube Hashtags: The Secret to Video Marketing Success.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Even now, years later, social media is just as important to Janet and the entrepreneur is very intentional in how she approaches her social strategy.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. You can add cards to promote another video, a playlist, a channel or an external link.

Social Media 98

Social Media Features Media Curation 98

Content Standard

JANUARY 7, 2017

Everyone’s talking about live video, and many brands are trying to get in on the action. From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms.

Video Marketing 83

Video Marketing Storytelling Social Networks Paid Search Agency 83

Content Standard

NOVEMBER 2, 2016

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Can we start something like that?” ” You blink twice.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Sprout Social

MAY 2, 2022

It decides which videos a user might like based on their individual interests and displays them on the user’s For You page. Someone who watches a lot of beauty and makeup content will naturally see more recommendations for similar videos. The TikTok algorithm considers a combination of factors to decide which videos a user might like.

Keywords 121

Keywords Video Marketing Social Networks Social Media 121

Kapost

FEBRUARY 13, 2017

Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Consider these facts: 46% of B2B technology buyers have made a purchase after watching a video.

Social Media 78

Social Media ROI Video Marketing Tips 78

SendX

NOVEMBER 20, 2018

Deal - Get 30% extra credit on climb plan (Once you signed up to the plan, send an email at hello@aeroleads.com by sharing page URL) 6) InVideo: InVideo is the most versatile video creation tool that creates quick and professional videos, has an intuitive UI with classy and flexible templates. Think of Canva for videos.

Enterprise Management 248

Enterprise Management Marketing Automation Services Work Management Marketing Management 248

Adobe Experience Cloud Blog

APRIL 12, 2016

You may have seen screenshots or videos floating around on social media of your friends or family with fun overlays of dog faces, animations, and even face swaps (some that are downright horrifying). Snapchat Filters. Snapchat filters have been all the craze lately. But this isn’t all that they gain.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Circle Studio

MAY 26, 2022

This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook. TikTok is a platform that encourages creators to make short videos about a wide range of topics. The top videos here attract over 650k likes. What Should My Company Post About?

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Vidyard

MARCH 1, 2016

If you have a genuine following and a consistent stream of helpful content and insights, one of the key ways you can accelerate your influencer status is by investing in video. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way. Interview Other Influencers.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Hubspot

JULY 5, 2012

We all love watching videos online. In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Chances are, your potential customers are among those 4 billion watching videos today. Chances are, your potential customers are among those 4 billion watching videos today.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

Social Media 204

Social Media Promotion Creativity Media 204

Sprout Social

MAY 15, 2023

Sprout Social Sprout Social’s social listening tools give you a comprehensive look into conversations that are relevant to your brand. Track conversations related to your brand across all major social networks and other online sources. The social listening tools are part of a custom-built plan for enterprise users.

Tools 107

Tools Brand Identity Branding Enterprise Management 107

Sprout Social

AUGUST 17, 2021

In May, conversations around Dogecoin spiked by 125% as people raced to social media to discuss its unprecedented surge in value. Memecoins are cryptocurrencies that increase in value based on viral popularity. Their surges are often linked to a social event, like a Reddit post or Tweet. At least, that’s what our data suggests.

Viral Marketing 115

Viral Marketing Network Marketing Fulfillment eCommerce 115

Anything Goes Marketing

OCTOBER 27, 2007

mix such as social networks, videos etc. By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! This includes all of the web 2.0 In addition, "applying for a job" was a snap.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. smartsheet.

B2B Marketing 133

B2B Marketing Brand Identity Branding B2B 133

Sprout Social

OCTOBER 25, 2022

This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. Every now and then a viral hot take will try to force hashtagging into an early grave. This video uses two different hashtag strategies. Take this viral content series from creator Emily Zugay.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127