Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 104

Public Relations Stats Work Management PR 104

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Word of Mouth Marketing. Word of mouth marketing is customers’ recommendations of a brand, which is the most trusted form of marketing today.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

DECEMBER 11, 2015

and The Viral Fever in India. Both groups will bring their own vision to the concept, allowing Lenovo to tap into the powerful word-of-mouth endorsement often found in user-generated content. Could consumer-powered content and storytelling be part of the “voyage of discovery” Lenovo promises in the coming months?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Content Standard

JULY 6, 2018

And, as one host of the popular storytelling podcast Endless Thread points out, there’s no simple blueprint to replicate that success. “We wanted to get on the same page with the kind of storytelling we were doing. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 71

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. Done right, direct mail campaigns can increase engagement and fuel good will and positive word-of-mouth. VR can be a vehicle for powerful storytelling.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Convince & Convert

NOVEMBER 10, 2014

This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign. Through their campaign, “Delivering Hugs,” Huggies and Ogilvy created a viral video that triggered an emotional response from anyone with a soul—especially expecting mothers. “You

Case Study 154

Case Study Case Studies Storytelling Studies 154

Hubspot

DECEMBER 19, 2016

A great storyteller once said, “brevity is the soul of wit.” Instead, buyers find out about Snapbot sightings via Twitter , Instagram , and word-of-mouth, then rush to queue in line in hopes that the Spectacles aren’t sold out by the time it’s their turn. does a great job of turning its product into a viral social media moment.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time. This is why storytelling is integral to branded content, whether you’re producing videos, podcasts, or blog articles.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Martech Advisor

JANUARY 9, 2020

Most people nowadays, share their good, bad and unfortunately, even ugly experiences with other people through word of mouth or on social media. In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Valasys

NOVEMBER 28, 2023

Content Marketing: Crafting Compelling Narratives The art of storytelling is the foundation of many effective marketing techniques, and content marketing takes centre stage here. Word of Mouth Marketing: The Power of Recommendations Word of mouth continues to be a powerful tool in the era of information overload.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Single Grain

FEBRUARY 14, 2020

Takeaway : One thing you can steal from this video is the use of an exciting, humorous approach to storytelling. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling. Growth Study] Slack: The Fastest Business App Growth in History.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Hubspot

APRIL 16, 2019

However, Game of Thrones’ masterful storytelling isn’t the only reason why it’s season eight premiere broke HBO’s ratings record. Since almost every Game of Thrones fan recommends the show to all their friends, which generates a lot of word-of-mouth marketing, the series doesn’t really need any influencers promoting it.

Buzz 75

Buzz Paid Search Agency Word of Mouth Viral Marketing 75

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Martech Advisor

JANUARY 28, 2020

It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Use Marketing Storytelling. Marketing storytelling uses traditional storytelling techniques in the marketing context to appeal to the emotional side of your audience.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

MAY 9, 2023

1) Easily Shareable There are reasons you hear stories about ordinary people going viral on TikTok – videos are easily shareable. The ad has great storytelling, addressing a pain point many women face – razors marketed to men are better quality than those marketed to women.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Single Grain

OCTOBER 25, 2022

The reason this is so effective is because people have been naturally drawn to stories since the dawn of humankind: Since people remember stories 22X more than facts and figures, storytelling in your content can boost conversion rates. Dive Deeper: 9 Examples of Storytelling Marketing to Inspire Your Next Campaign. The Case Study.

User-Generated Content 94

User-Generated Content Paid Content Generation Marketing & Strategy 94

Sprout Social

MARCH 27, 2023

Leverage influencers and creators Social media stars increase your brand awareness, and their digital word-of-mouth tactics help build trust and increase sales. Its stunning imagery led to almost instantaneous viral success. Influencers and creators are already masters of creating content that resonates.

Social Media 126

Social Media Paid Content Campaigns Media 126

Single Grain

APRIL 28, 2020

In fact, the average American spends about $4,000 on convenience per year and the leading share of it goes towards ridesharing: Realizing this, the company saw that because people already love their service, Lyft just needed their current customers to spread the word. The Lesson. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Contently

OCTOBER 5, 2018

Loyalty: A viral article looks good in a vacuum, but if 98 percent of those people never come back, how much did that post actually help your company? In the age of word of mouth marketing, that counts for a lot. I listen to a lot of great shows, some of them about business and storytelling, but the market seems so saturated.

Top of Funnel 164

Top of Funnel Brand Identity Branding Content 164

Metadata

MARCH 16, 2021

So there was a lot of negative attention, because this model of allowing employees to go choose what software you want to use in your company, and then the virality that was built in that encourage you to invite all of your other coworkers to join. So the marketer has the toughest job in the company.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Optinmonster

FEBRUARY 19, 2024

This use of visual storytelling ensures that the post grabs people’s attention even if they are skimming through their feed. The good thing about X is that if you’re monitoring conversations properly, you can respond instantly, create more happy customers, and earn organic word-of-mouth marketing.

Paid Content 95

Paid Content Lead Generation Lead Scoring Lead Ranking 95

Single Grain

FEBRUARY 10, 2020

Storytelling. Storytelling in content marketing is a powerful way of writing that involves a well-thought-out narrative that enables readers to relate on an emotional level to a business and see the benefits of its offerings. Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. White Paper.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

SEPTEMBER 3, 2019

Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. Their content goes viral consistently because people can either live vicariously through the videos they publish or are able to use them as inspiration for their own extreme adventures. Video is great for storytelling. Takeaway Tips.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Help them work for you to spread the word.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Help them work for you to spread the word.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168