Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Ipsos ) United States : Location of the 2026 World Cup. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship.

Statistics 105

Statistics Planning Merchandising Paid Search Agency 105

illumin

APRIL 9, 2024

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. This isn’t a new phenomenon, but it is a growing one. The OTT market is estimated to grow to a value of $223.07

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Vidyard

NOVEMBER 16, 2021

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

Smartyads

JUNE 29, 2023

Programmatic advertising spending will hit the bar of $725 billion by 2026, highlighting its significance in digital marketing. Programmatic ads may come in many forms, including display, video, audio, native, connected TV (CTV) ads, digital out-of-home (DOOH), etc.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Examples 52

Contently

NOVEMBER 29, 2021

billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. “We Almost half the planet’s population uses social media. Social media management will be a $41.6

Social Media 211

Social Media Media Viral Marketing Class 211

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Cable 115

Cable Multi-Channel Marketing Mix Newsletter 115

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics. Marketers will be keenly observing the impact of AI on marketing-adjacent functions like customer service.

Godaddy 85

Godaddy Enterprise Management Product Gartner 85

Vidyard

NOVEMBER 16, 2021

trillion in new business revenue by 2026. in gains for every $1 Salesforce makes by 2026. Salesforce partners such as Vidyard are part of the growing Salesforce economy, which according to a new study by IDC * , is projected to produce more than 9 million new jobs and $1.6

Salesforce.com 65

Salesforce.com Business Digital Transformation Advertising Agencies 65

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Salesforce Marketing Cloud

APRIL 24, 2024

After all, larger enterprises have an average of 976 different applications running their business, and the amount of data created, captured, copied, and consumed is expected to more than double by 2026. Thanks to the power of zero copy data sharing, the looming data explosion will be a lot easier to enjoy.

Enterprise Management 124

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 124

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Media 91

Media Allocation Advertising Agencies Network Marketing 91

Martech

MAY 2, 2022

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million the year before, according to eMarketer. That viewership will mean it is reaching one-fifth of all internet users.

Paid Search Agency 98

Paid Search Agency Ads Advertising Agencies Marketing Automation Services 98

Only B2B

MARCH 13, 2024

According to Statista, it would increase to $107 billion in 2026.- Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion. Statista Think about it: A great blog post on your site might get a few hundred views.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketri

FEBRUARY 22, 2024

According to the cited Search Engine Land article , “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” (If This is a very broad range with very different implications for marketers; the upper end of that range has me breaking out in a full sweat.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Top Rank Marketing

DECEMBER 22, 2023

MarketingProfs Gartner: 20% of brands to go ‘acoustic’ amid rising generative AI concerns By 2027 some 20 percent of brands will leverage the fact that they are not using AI in their business as a key differentiating point, while by 2026 80 percent of top creative roles are expected to have a greater mandate to use AI to achieve results that stand (..)

Marketing AI 101

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 101

Salesforce Marketing Cloud

JULY 1, 2022

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. A 2021 study from IDC found that the Salesforce ecosystem will create 9.3 million new jobs and $1.6

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98

QuanticMind

SEPTEMBER 21, 2023

a) 2025 b) 2026 c) 2027 Get the answer, along with a deep dive into how higher ed marketers can adjust to this changing landscape, right here. This week’s hot topic: Higher education. In what year will higher ed institutions likely see a significant enrollment drop off, caused by a US population shift during the Great Recession?

Marketing AI 52

Marketing AI Privacy Eye-Tracking Buzz 52

Martech

MAY 23, 2023

Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. Also, once one starts introducing an IT team (with time on its hands) and data scientists, one begins to think this is primarily an enterprise project. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 94

Marketing AI Brand Identity Branding Gartner 94

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. In fact, global digital advertising and marketing are predicted to reach $786.2 The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.

Course 103

Course Paid Content Marketing Analytics Tools Work Management 103

Salesforce Marketing Cloud

MARCH 23, 2023

In tech, specifically, women have largely been left out of opportunities and conversations.That reality, paired with our core value of Equality, has encouraged Salesforce’s work to change that — from our commitment to equal pay to our goal to reach 40% women-identifying and non-binary employees globally by the end of 2026.

Ad Agencies 98

Ad Agencies Studies Promotion Positioning 98

Only B2B

MAY 16, 2023

billion by 2026. Supporting Statistics: A Deloitte study reveals that 78% of businesses believe that outsourcing sales functions improves sales performance and drives growth. Global Industry Analysts forecasts the Sales Outsourcing market to reach $6.9

Allocation 62

Allocation Business Forecasting Conversion Rate 62

Salesforce Marketing Cloud

JULY 6, 2021

billion by 2026. billion by 2026. They’d get randomly paired up with a more established person and would shadow them and/or have regular check-ins. The global market for mentoring software is expected to grow from $377 million in 2020 to $1.1 360iresearch. “It

Marketing AI 98

Marketing AI Work Management Paid Search Agency Marketing Management 98

The Customer

MAY 16, 2024

Moss At this eighth annual pitch fest for the still nascent – but rapidly adulting – podcasting industry we learned about quality, quantity, trust and tech. For example: Quantity + Tech: Per the trade association that produced the event, “Podcasting is projected to grow 12% to over $2B this year and reach nearly $2.6B

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Verticals 52

Salesforce Marketing Cloud

OCTOBER 14, 2021

trillion in new business revenues worldwide by 2026. new jobs by 2026. The customers, partners, and technology professionals that make up the Salesforce ecosystem are seeing endless growth and opportunity. According to a recent IDC report , the Salesforce ecosystem will create 9.3 million new jobs and 1.6 So what is a Trailblazer?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

Choozle

APRIL 18, 2023

billion by 2026. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion this year, and is forecasted to reach $931.34

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Digilant

APRIL 16, 2024

Growth by 2026: Advertisers are taking note of these benefits. billion in 2026. Consumer Mindset: 77 percent of consumers say they notice their physical surroundings more now than before the pandemic. OOH Awareness: 83 percent of consumers notice OOH ads while driving on highways. 2025 Projected Ad Spend: DOOH is becoming simpler, too.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Bannerflow

SEPTEMBER 7, 2020

A recent report highlights that globally iGaming is set to increase to be worth $160 billion by 2026. Why is knowing iGaming display advertising trends so important? Effective mobile display advertising is essential. Key reasons for this growth are the adoption of smartphones and greater accessibility for consumers.

Display 88

Display Advertisements Advertising Trends 88

Salesforce Marketing Cloud

OCTOBER 26, 2022

million new Salesforce jobs to be created by 2026 , and the demand for digital skills is expected to rise by more than 50 percent by 2025. Create and foster a culture of inclusion Discover the Salesforce Training Provider Program See how hiring diverse talent makes a significant business impact. The Salesforce ecosystem is growing, with 9.3

Training 98

Training Peer-to-peer Communities Class 98

Kaon

FEBRUARY 28, 2019

Recently, Transparency Market Research, a research and advisory firm, released a report titled Augmented Reality (AR) in Manufacturing Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026 , in which Kaon Interactive is cited as a “major vendor providing AR solutions.”

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Bionic

JUNE 10, 2023

Statista Research Department, “ Share of walled gardens versus the open internet in digital advertising revenue worldwide from 2017 to 2026 ,” Statista, January 10, 2023. Mitchell, Evelyn, “ Programmatic Ad Spending Forecast Q1 2023 ,” Insider Intelligence, February 24, 2023. Please let me know if you find errors.

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

Matchcraft

MARCH 28, 2023

Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. Search spending is expected to increase at a faster rate than total digital ad spending, with Western Europe predicted to see a 9.2% rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

SalesIntel

NOVEMBER 17, 2022

billion in 2026 at a CAGR of 16.0% from 2022 to 2026. Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 billion in 2021 to US$410.2 also features the most total venture capital funding for edtech companies with $8.3 million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Conversica

NOVEMBER 21, 2022

percent a year through 2026, when it will hit $900 billion. According to Jeff Burt, at The Register : “The AI space is expanding rapidly, with IDC analysts this year predicting the global market will grow an average of 18.6

Marketing AI 105

Marketing AI Work Management Marketing Management Lead Ranking 105

Content4Demand

FEBRUARY 9, 2021

billion by 2026 and is rising at a market growth of 24.6% CAGR between 2020 and 2026, according to Research and Market. And the podcasting market is showing no signs of slowing down: The global podcasting market is expected to reach $41.8

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Salesforce Marketing Cloud

SEPTEMBER 11, 2022

million new Salesforce jobs by 2026. There’s truly no better time to earn a globally-recognized Salesforce certification and prove your experience with Salesforce products! According to the IDC, there will be 9.3 With the Salesforce Associate certification, you’ll validate your understanding of what Salesforce is and does.

Peer-to-peer 98

Peer-to-peer Validation CRM Studies 98

Salesforce Marketing Cloud

JANUARY 1, 2022

million jobs will be created in the Salesforce ecosystem by 2026? Here are the top 3 Reasons to Seize the Trail in 2022: R eason 1: Learning in-demand Salesforce skills can open doors to career opportunities. Did you know that 9.3 That’s exciting news for our Trailblazers!

Peer-to-peer 98

Peer-to-peer Communities Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

DECEMBER 11, 2023

billion by 2026, up from $9.8 The global BPA market is projected to reach $19.6 billion in 2020. Meanwhile, 95% of IT decision-makers are turning their focus onto process automation. Get IT articles selected just for you, in your inbox Sign up now Why is business process automation important?

Automation 69

Automation Work Management Marketing Management Process 69