Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

Storytelling 162

Storytelling Television marketing Advertising Mediums Demand 162

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. Final Thoughts.

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Storytelling Business Urgency Marketing Differentiation 100

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Storytelling Business Fulfillment Case Studies 166

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Video is an excellent medium to explain or demonstrate a process. The post Storytelling in B2B Marketing appeared first on Content4Demand. Adding emotion to narrative triggers the release of oxytocin in the brain, which pushes us to relate, care, trust and help others.

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Storytelling B2B Marketing B2B Case Study 66

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

KoMarketing Associates

FEBRUARY 22, 2022

Video has helped marketers in many areas, and previous research has identified content marketing as one that has been elevated through the use of this medium. However, many are newcomers to this area, with the majority of respondents (38%) stating that they have only been using video for 1-4 years.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Sustainability storytelling step by step.

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Storytelling Marketing Management Advertising Agencies Differentiation 71

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. TIP: Keep the message before the medium. But at the end of the day, content marketing is storytelling ,” Heather says. “We It’s tempting to implement a tool because it’s new or neat.

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Storytelling Brand Identity Branding Paid Search Agency 93

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. Red Bull has built a globally-recognized brand by never holding back when it comes to creating bold storytelling moments.

Media 94

Media Brand Identity Branding Storytelling 94

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

Storytelling 34

Storytelling Brand Identity Branding B2B 34

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Small and Medium Businesses (SMBs) In the SMB sector, B2B creators are like gold. So, what’s driving this shift?

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Enterprise Management B2B B2B Thought Leadership SMB 232

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

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Storytelling Work Management Advertising Mediums Act-On 40

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 102

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Google loves it, too: video can increase organic search traffic by as much as 157%. A key reason businesses are embracing video is its flexibility.

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Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. A better digital storytelling strategy would be for brands to strike a balance between high-production quality Story posts and simpler, in-the-moment experiences that help users feel connected to your brand.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators.

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Content Marketing Work Management Paid Search Agency Marketing Management 220

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Integrated B2B

SEPTEMBER 20, 2018

The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Why target small- to medium-sized companies? Furthermore, small and medium companies are very agile, adding a layer of flexibility and boldness to the mix.

Storytelling 40

Storytelling Paid Search Agency Advertising Mediums Forecasting 40

Bluetext

MAY 21, 2021

And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals? So, why exactly should I care about brand storytelling? That’s where brand storytelling comes in to help. Okay, I’m in.

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Storytelling Brand Identity Branding Marketing Proposals 26

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Sit back, enjoy a warm cup of coffee, and keep reading to learn more about the importance of brand storytelling through some of our favorite examples in cybersecurity.

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Storytelling Brand Identity Branding Paid Search Agency 26

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. In our automation space, for example, our content is more about educating small to medium sized businesses that automation is affordable, can help them be more competitive, and is not as hard to do as they might think. You have to work backwards from the audience.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Marketing Insider Group

MARCH 27, 2023

When your clients see that you are able to answer questions and provide quick solutions to their problems via mediums they find helpful, they will feel taken care of, secure, and valued from the start. These thoughtful tactics are often timeless, yet forgotten methods that leave a lasting impact with clients.

Tactics 243

Tactics Effectiveness B2B Marketing Management 243

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

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Storytelling Brand Identity Branding Paid Search Agency 64

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You can put these ads where you think your buyers are online or on other mediums.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. We’re not quite there yet, but video is already proving itself as a powerful medium, and we’ve seen a massive rise in live streaming video in particular over the last year or so. But that future may not be far off.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. The topic, storytelling, and quality of research or interviews should all be well thought out. Combining podcasting with other mediums, such as blogging, social media, and video, creates a cohesive, multi-channel approach to help you reach your marketing goals.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. Be agile and adaptable, embracing new content platforms and storytelling mediums while keeping your core audience at the forefront. Demonstrate the value marketing brings through immediate sales figures and operational and brand value stories.

CMO 86

CMO Enterprise Management Planning Work Management 86

Terminus

NOVEMBER 15, 2021

Storytelling has been around forever. And while mediums may change, the urge to tell stories will always be present. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands. Brand storytelling will continue to play an integral role in a brand’s success.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

KoMarketing Associates

MAY 16, 2018

These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI.

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Spending Studies Video Marketing Budget Programs 194

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62