Rev
MAY 10, 2023
We get it. Account based marketing (ABM) on paper sounds like a great idea. All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. But where do you start? What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics?
Marketing Insider Group
MAY 10, 2023
Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.
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KoMarketing Associates
MAY 10, 2023
While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Anteriad recently partnered with Ascend2 to publish “The 2023 Marketing Data Impact Report,” which analyzed the differences between “Data Heroes” — marketers who are using the right data to convert audiences — and their counterparts.
Content Marketing Institute
MAY 10, 2023
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MAY 10, 2023
Keyword research is an integral part of your SEO strategy. Learn more about the best free keyword research tools you can use. The post 15 Free Keyword Research Tools For 2023 appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Optinmonster
MAY 10, 2023
Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. But there’s nothing to worry about as in this FOMO guide, we will explain what FOMO means, what FOMO marketing is, and why it is so effective.
Martech
MAY 10, 2023
Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. The good news is: you’re not alone. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today.
Roketto
MAY 10, 2023
Let’s face facts: the internet is saturated with eCommerce websites. Even so, some major players stand out. We probably don’t need to mention sites like Amazon or big retailer sites like Walmart, as you already know about them and have probably bought everything from a scrub daddy to a new laptop from at least one of them.
Martech
MAY 10, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
SmartBug Media
MAY 10, 2023
Artificial Intelligence (AI) has become increasingly important in marketing strategy, as it has the potential to enhance customer experience, streamline processes, and improve overall marketing performance. By leveraging AI technologies such as ChatGPT , businesses can remain cost-effective, scaling up marketing campaigns and increasing their return on investment (ROI).
DivvyHQ
MAY 10, 2023
Are you looking for the perfect content calendar to keep your content operation organized? Check out this article to find out the 10 essential features your content calendar must have! From easy-to-use views and filtering capabilities to automated tasks and integrations, DivvyHQ is the only way to operate.
Search Engine Journal
MAY 10, 2023
To combat misinformation, Google updates search results with "About this image" and AI-generated image markups. The post Google Launches New Features To Improve Image Verification appeared first on Search Engine Journal.
Benchmark Email
MAY 10, 2023
At its most basic level, email forwarding is a way for businesses to expand their audience reach by getting more eyeballs on their emails. By having people forward your emails, you can gain exposure with greater numbers of potential customers. Also, a forwarded email provides you with more brand exposure, and if people like what… The post 6 CTAs That Will Get Your Audience to Forward Your Email appeared first on Benchmark Email.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MAY 10, 2023
How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on?
Search Engine Journal
MAY 10, 2023
Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? The post Paid, Owned & Earned Media: What Is The Difference? appeared first on Search Engine Journal.
Martech
MAY 10, 2023
A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. However, it is not a one-and-done proposition. You must regularly assess its performance to realize its true potential. The DAM Capability Model (DCM) is an established process for doing this. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it.
Hubspot
MAY 10, 2023
The more people involved in a buying decision, the less likely you are to close. Getting multiple stakeholders to arrive at a consensus is hard enough on its own, and bringing an additional decision-maker into the fold means adding a potential detractor to the mix. As you’ve probably seen first-hand, there’s normally at least one blocker in every company — and they can do a lot to sabotage your sales efforts.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
RDW Group
MAY 10, 2023
Businesses are always looking for new ways to market themselves and set themselves apart. Using TikTok as part of … The post 3 Keys to a Successful TikTok Strategy appeared first on RDW Group.
Spiralytics
MAY 10, 2023
In the ever-evolving business world, staying ahead of the curve is crucial to success. And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes.
The Lead Agency
MAY 10, 2023
B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Social media has completely changed how organisations interact with their customers, and B2B enterprises are no different.
Only B2B
MAY 10, 2023
Sales development representatives (SDRs) play a critical role in any successful sales team. SDRs are responsible for identifying and qualifying leads, scheduling appointments, and providing valuable insights into customer needs and preferences. As companies grow, managing an internal SDR team can become a significant challenge. This is where SDR as a service comes in—an outsourced solution that offers a dedicated team of SDRs to support your sales efforts.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
LeanData
MAY 10, 2023
Hey, I get it — times are tough, and seemingly all over at that. For struggling revenue teams, it’s easy. The post It’s Not (Just) the Economy, Stupid appeared first on LeanData.
Confessions of a B2B Marketer
MAY 10, 2023
Matt on LinkedIn Matt's newsletter Matt's LinkedIn writing course Get your tickets for SaaStock USA with a 20% discount here Check out our awesome sponsor SaaStock USA Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of T
Modern B2B
MAY 10, 2023
We’re in good company: we’re officially committed to this important initiative alongside more than 20,000 other organisations across England and Wales. We’ll be making our recruitment practices more inclusive, updating our policies and procedures, and will identify at least one improvement area across our business that will support people with disabilities.
GrowPowerful
MAY 10, 2023
The Good, The Bad, The Ugly Marketing can be a powerful force that drives business growth and connects you with your target audience. However, not all marketing efforts are created equal. As our economy tightens and as I feel the frustration of the CEOs I speak with, I see and feel the need to try new things. It's not a bad thing at all.until it is.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Salesforce Marketing Cloud
MAY 10, 2023
How people learn is as individual as fingerprints. That makes it challenging to design in-app learning that considers all the different ways people absorb information. This is where inclusive design can help you build products that are easy to learn how to use. Better user experience means better product adoption – which is better for business. Before we launched Salesforce Starter , we knew we needed to onboard users quickly.
ClickDimensions
MAY 10, 2023
Today, 76 percent of businesses utilize social media to meet their business objectives. That means there is a very good chance that your business is on social media. But now what? With social media being such a popular place for brands, it isn’t enough just to be there. How can you take your social presence to the next level and demonstrate quantifiable results?
Anteriad
MAY 10, 2023
The post The Benefits of Buying Group Scoring appeared first on Anteriad.
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