Martech

MAY 16, 2023

Less than 10 minutes after the release of ChatGPT , I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it sure felt that way. Since then, I’ve received countless solicitations from companies offering all kinds of AI-generated solutions. Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better?

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Marketing AI Top of Funnel B2B Intent Signal 92

DivvyHQ

MAY 16, 2023

Which marketing strategy is right for your business: omnichannel marketing or multichannel marketing? Wait. What's the difference? These two buzzwords get thrown around a lot, but there are differences. Check out our latest article from Ryan Robinson to compare these approaches and get a better feel for how each can achieve specific marketing objectives.

Marketing & Strategy 80

Marketing & Strategy Marketing Marketing Strategy Buyer's Journey 80

Webbiquity

MAY 16, 2023

With the long-awaited (dreaded?) end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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Marketing Analytics Tools Analytics Google Work Management 343

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? A few whispers of crazy AI claims and the entire marketing community is up in flames!

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SEO Lead Ranking Content PR 241

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Vision Edge Marketing

MAY 16, 2023

Business-to-business(B2B) success is measured by growth. Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. This includes every functional department within the organization from Human Resources/Talent Management to R&D, to Finance, to Production/Manufacturing, from Marketing, to Sales, to Implementation/Shipping, and Customer Service.

Work Management 194

Work Management Marketing Management Paid Search Agency Lead Scoring 194

Search Engine Journal

MAY 16, 2023

Don't confuse short-term tactics with an overall strategy. Create a successful digital marketing strategy for the long run with these five steps. The post What Is A Digital Marketing Strategy? 5 Steps To Create One appeared first on Search Engine Journal.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy Tactics Search Marketing 113

Sprout Social

MAY 16, 2023

It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job. Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain.

Social Media 105

Social Media Media Business Marketing Management 105

Search Engine Journal

MAY 16, 2023

All SEOs should have a good grasp of what PageRank was, and what it still is. Read on to level up your understanding. The post Google PageRank Explained for SEO Beginners appeared first on Search Engine Journal.

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PageRank SEO Google 108

Conversica

MAY 16, 2023

The post The Battle of The Lead Generators: 20 Sales Development Reps vs. 1 Revenue Digital Assistant appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Lead Generation 98

Lead Generation Generation Leads Lead 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. However, with so many different platforms and formats to choose from, it can be hard to know where to start. Luckily, we’ll explore the best practices for incorporating video into your social media marketing strategy, including choosing the right platform, creating high-quality content,

Social Media 99

Social Media Video Marketing Media Marketing & Strategy 99

US Data Corporation

MAY 16, 2023

One of the most exciting advancements in recent years has been the integration of AI in marketing. As a matter of fact, AI is already heavily integrated into the day-to-day tasks of modern marketing. As artificial intelligence continues to advance, its’ capabilities will only continue to expand, giving marketers access to even more AI-driven tools. With the right strategies, tools, and mindset, businesses can take advantage of AI’s potential to achieve their marketing goals and stay competitive

Marketing & Strategy 98

Marketing & Strategy Marketing Marketing Strategy Tools 98

Content Marketing Institute

MAY 16, 2023

You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.

Brand Identity 97

Brand Identity Branding Stats Paid Search Agency 97

TowerData

MAY 16, 2023

150 million Americans have experienced credit card fraud. This accounts for almost half of the population and about 65% of credit and debit card holders ( security.org ). At the end of the day, unfortunately, a merchant doesn’t always know who is on the other side of the computer entering credit card information. When companies have very little information to go from – often no more than the email address a user signed up with – it can be hard to deter malicious intent.

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Intent Companies Features 96

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. This theory is fundamentally flawed because agility is a mindset and a new culture with strategies that support how you achieve the new desired state.

Planning 94

Planning Practices Work Management Marketing Management 94

Ahrefs

MAY 16, 2023

Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.

Top of Funnel 92

Top of Funnel Marketing Funnels Marketing & Strategy Tactics 92

Martech

MAY 16, 2023

Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?

Customer Surveys 93

Customer Surveys API Digital Transformation Budget Programs 93

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. So, what’s the “right” way to use AI in email marketing ?

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Marketing AI Email Marketing Practices Paid Search Agency 78

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Social Media

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet. While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your webs

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Sword and the Script | B2B

MAY 16, 2023

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. The only thing better than that was enjoying it all over again – every movie and spinoff – with my daughter when she got into it. Padme, Rey, Ahsoka Tano were all her favorites at some point.

Storytelling 71

Storytelling B2B Marketing B2B Wikipedia 71

Only B2B

MAY 16, 2023

In today’s ever-evolving business landscape, companies strive to increase their revenue streams and gain a competitive edge. As a strategic solution, Outsourced Sales Development has emerged as a powerful tool to enhance sales performance and achieve unprecedented growth. In this blog, we will explore The profound impact of Outsourced Sales Development on your business: 1.

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Allocation Business Forecasting Conversion Rate 62

Champion Communications

MAY 16, 2023

Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. In this year’s State of Journalism Report , Muck Rack partnered with 10 journalist organizations to survey 2,500+ journalists on everything from popular reporting mediums and in-person event coverage to the most effective PR

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Ignite

MAY 16, 2023

When you’re aiming your business toward transformational growth, sales can’t carry the load alone. B2B companies must leverage every advantage they can to drive growth and remain ahead of their competitors. One key to success lies in the strategic alignment and collaboration between Sales and Marketing teams. As Patrick Lencioni puts it, "If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at an

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B2B Sales Paid Search Agency B2B Marketing Marketing 62

Optinmonster

MAY 16, 2023

Marketing in today’s world is dependent on data. And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. At a very basic level, it’s what you use to find out how many people are visiting your website and how many are buying what you have to sell. At a more advanced level, it’s what you use to gather insights about customer’ behavior in order to make better marketing decisions.

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Marketing Analytics Tools Analytics Google Template 64

Exo B2B

MAY 16, 2023

That’s the question many bloggers, influencers and companies in marketing and B2B in particular are asking themselves. In this case, we’re talking about the impact of text-generating artificial intelligence, particularly for blogs. It’s an increasingly sophisticated tool. In fact, the more you use it, the more refined it becomes. That’s what they say about machine learning… It portends a troubled future for knowledge workers such as bloggers.

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Marketing AI Blogger B2B Marketing B2B 52

Unbounce

MAY 16, 2023

In the words of Big Daddy Kane: “Managing social media ain’t easy.” There are countless channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The list goes on and on. To stay on top of it all… well, it’s a full-time job. But AI for social media can make it a whole lot more manageable.

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Marketing AI Social Media Tools Media 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Modern B2B

MAY 16, 2023

I remember being in my early 30s and looking around the digital consultancy where I worked. I saw one woman on the board and no mothers in client facing, creative or production roles. I took a really hard look at my life in London and quickly decided it was pretty impossible to have a family and do the kind of job I did, let alone a career in this industry.

Stats 52

Stats Paid Search Agency Consulting Network Marketing 52

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. By focusing on specific accounts, these companies are able to optimize their marketing resources and achieve better alignment with sales teams. In this blog post, we will explore how to use in-depth intelligence and advanced relationship health assessment scoring models to target high-value accounts for increased

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Anyword

MAY 16, 2023

Today we’re proud to introduce Brand Voice into Anyword’s Gen AI Performance Writing Solution. As you know, AI often struggles to generate on-brand copy. And for marketers, what good is generative AI if it doesn’t understand your brand? Well, if you want your marketing to stand out and actually get results… brand is key. Marketing success requires an AI solution that can follow your brand rules, call up your essential company and product information in a click, embody the right tone of voice, an

Brand Identity 52

Brand Identity Branding Guidelines Work Management 52