SendX
MARCH 5, 2024
Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.
Convince & Convert
MARCH 5, 2024
The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.
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Seismic
MARCH 5, 2024
At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first , second, and third posts in the series.
Sprout Social
MARCH 5, 2024
Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
illumin
MARCH 5, 2024
Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
MARCH 5, 2024
Engaged employees devote energy into satisfying customers. Astute marketers recognize this symbiosis and incorporate it within strategies. Continue reading.
SmartBrief - Marketing
MARCH 5, 2024
The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. It’s essential to recognize and support them. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers.
Content Marketing Institute
MARCH 5, 2024
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
CMSWire
MARCH 5, 2024
Unlock the secret to brand loyalty and retention by empowering your customers at every step of their journey. Continue reading.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MARCH 5, 2024
Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider. My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends.
protocol 80
MARCH 5, 2024
Artificial intelligence (AI) content creation has become a valued advantage in many different fields. It fills gaps in workforces and supports those who lack the bandwidth to scale their velocity.
Goodish Agency
MARCH 5, 2024
GA4 excels in Google integration and machine learning analytics for predictive insights and cross-platform tracking. Matomo offers data privacy and.
SocialPilot
MARCH 5, 2024
Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Choozle
MARCH 5, 2024
Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescripti
protocol 80
MARCH 5, 2024
How to use AI in marketing – if at all – is a valid question. We share specific scenarios in email, content, & brainstorming where AI is useful.
PureB2B
MARCH 5, 2024
DemandScience empowers your demand generation beyond distributing your content, here’s what sets us apart from other demand gen services.
33Across
MARCH 5, 2024
33Across today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends Report.” In creating this new report, 33Across examined programmatic transactions on its exchange to understand cookie alternative and third-party cookie trends among buyers and sellers in Q4 2023. The post Retail Advertisers Double Cookieless SOV Growth YOY According to 33Across appeared first on 33Across.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Envy
MARCH 5, 2024
The rapid speed of change in new products, features and pesky algorithms on paid channels means that keeping up is an almost mission impossible.
ScanmarQED
MARCH 5, 2024
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from very experienced practitioners a long time ago. So long ago that we had a server room and an IT guy that would occasionally walk over and peer at the blinking lights to see what was going on in there. I had a desk phone with voicemail I was expected to check and a stack of business cards and.
Square 2 Marketing
MARCH 5, 2024
All marketing is changing at light speed. Technology, AI, data regulations and even prospect buyer behavior have all had dramatic influences on what inbound marketing is and how inbound marketing is used across the ecosystem. Inbound marketing agencies – if that’s even a thing today – are all quickly evolving their inbound marketing practices to take advantage of these changes.
Digilant
MARCH 5, 2024
Collaboration Brings Enhanced Inventory Access and Advanced Targeting Capabilities to Mid-Market Advertisers BOSTON, MARCH 05, 2024–( Business Wire )– Today, Digilant, the digital media partner of choice for mid-market advertisers, announced its collaboration with Microsoft, adding its DSP, Invest, and its deal curation platform, Curate, to its tech stack.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot
MARCH 5, 2024
Raising millions for a startup is no easy feat, as anyone who’s raised venture capital will tell you. But Beatriz Acevedo did it twice, and in wildly different sectors – digital media and fintech. She co-founded: Mitú : A media network that specializes in content popular among young Latinos. It attracted 2B+ monthly video views and raised a total of $62m , before getting acquired in 2020.
CMSWire
MARCH 5, 2024
By leveraging technology to automate and optimize journeys, businesses can respond dynamically to customer needs. Continue reading.
Atomic Reach
MARCH 5, 2024
Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency.
Benchmark Email
MARCH 5, 2024
Creating compelling blog content that resonates with your audience is key to marketing success. Marketing managers understand the importance of addressing the needs and interests of their target audience, but finding fresh and engaging blog topic ideas can be a challenging task. In this guide, we’ll explore effective strategies to help marketing managers generate blog… The post How to Generate Blog Topic Ideas Your Audience Cares About appeared first on Benchmark Email.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Atomic Reach
MARCH 5, 2024
What Makes TikTok "Tick" The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure.
B2B Marketing Analytics
MARCH 5, 2024
Ever felt the frustration of wrangling with mountains of data through web scraping? The landscape of marketing technology is constantly growing and #marketing teams are experimenting with new tools that are constantly generating a tons of data. As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte.
Atomic Reach
MARCH 5, 2024
Artificial intelligence is revolutionizing every aspect of business, but influencer marketing has lagged behind the curve. While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks.
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