Vision Edge Marketing
APRIL 9, 2024
Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Why has this concept expanded so rapidly across all industries? Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?
CMSWire
APRIL 9, 2024
Trust profoundly impacts the human experience in numerous ways, shaping how we interact with businesses, loyalty and willingness to engage in transactions. Continue reading.
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Content Marketing Institute
APRIL 9, 2024
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.
Salesforce Marketing Cloud
APRIL 9, 2024
Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. “Known facts cannot be marshaled and presented in such [a] manner as to be effective,” he wrote more than 100 years ago. Yes, that’s how long companies have struggled to make sense of and extract value from what’s now called big data — datasets so large they can only be analyze
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
illumin
APRIL 9, 2024
You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
APRIL 9, 2024
Understanding why shoppers leave is essential for retailers aiming to streamline their checkout process and enhance the overall shopping experience. Continue reading.
Martech
APRIL 9, 2024
Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile. It will run on Snowflake using Snowpark Container Services, an offering that allows users to manage data within the security and governance boundaries of Snowfl
CMSWire
APRIL 9, 2024
Many companies want a customer advisory board program but need to be sure they have the elements necessary to ensure their success before they begin. Continue reading.
Martech
APRIL 9, 2024
What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
KEO Marketing
APRIL 9, 2024
**FOR IMMEDIATE RELEASE** eSkill and KEO Marketing Win Prestigious Netty Award for Best SEO Optimization Phoenix, AZ, April 10, 2024 – We are proud to announce that KEO Marketing, representing eSkill Corporation, has been honored with the prestigious Netty Award for Best SEO Optimization. This recognition is a testament to… Read More The post eSkill and KEO Marketing Win Prestigious Netty Award for Best SEO Optimization first appeared on Inbound Marketing | B2B Marketing.
Martech
APRIL 9, 2024
Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. This article explores the essential role of metadata in driving successful DAM practices.
Sprout Social
APRIL 9, 2024
In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. As we were wrapping up, they asked if I had any questions for them. I replied, “Can you give me an idea of how involved the C-suite is with the social team?
Square 2 Marketing
APRIL 9, 2024
Think of those times at a party or conference when you went beyond small talk and struck up a conversation. Instead of the usual job/family/weather topics, you asked questions about their experiences and goals. They mirrored that information and shared ideas that resonate with you. And you stuck around to talk more.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Velocity Partners
APRIL 9, 2024
At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. And they’re not using Marketing’s expensively produced content. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong.
KEO Marketing
APRIL 9, 2024
**FOR IMMEDIATE RELEASE** eSkill and KEO Marketing Win Prestigious Netty Award for Best SEO Optimization Phoenix, AZ, April 10, 2024 – We are proud to announce that KEO Marketing, representing eSkill Corporation, has been honored with the prestigious Netty Award for Best SEO Optimization. This recognition is a testament to the exceptional results our SEO program has delivered, boosting our leads by an impressive 32% despite the heightened competition in the digital landscape.
Oktopost
APRIL 9, 2024
B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.
Choozle
APRIL 9, 2024
In today’s diverse and dynamic workplaces, fostering inclusivity isn’t just a buzzword—it’s a fundamental aspect of creating a supportive and productive environment for all employees. One powerful tool in achieving this goal is the use of inclusive language. By consciously choosing our words and expressions, we can create a workplace culture where everyone feels valued, respected, and empowered to contribute their best.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
B2BMarketing.net
APRIL 9, 2024
Enterprise software company Workday has launched two new TV commercials, “We’re All Rock Stars,” and “Rock Responsibly,” to highlight that corporate rock stars are indeed just as much real rock stars as the likes of Gwen Stefani, Travis Barker, and Billy Idol. In the light-hearted 30-second adverts,the musicians tour an office and demand to take employee’s rock star status to highlight the contrast between their star-studded talent and those in the corporate world.
MarketMuse
APRIL 9, 2024
Struggling with SEO? Learn how to create a content optimization strategy that boosts rankings and resonates with your audience.
Digilant
APRIL 9, 2024
For the fourth installment of our Countdown to the Cookieless Future, we’re getting into the nitty gritty. We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr.
Metadata
APRIL 9, 2024
Any time a customer buys your product, they’re looking for specific business outcomes and ROI. But, somehow, customer success is measured on customer retention, not customer outcomes. We call it Customer Success but, in reality, it ends up being all about the company’s success. If we can help the customer along the way, great—but it’s not a prerequisite.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sage Marketing
APRIL 9, 2024
The term “Fractional CMO” might initially suggest a reduced scope of responsibilities or a diminishment of the role’s importance within an organization, particularly for SaaS companies. However, this interpretation couldn’t be further from the truth. Rather than limiting the role, the concept of a Fractional CMO in the context of “Marketing as a Service” for SaaS companies represents an evolution in how strategic marketing leadership is leveraged and integrate
Outgrow
APRIL 9, 2024
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Don and here’s what we discussed about – 1. Enhancing device capabilities for user benefit through efficient on-device AI. 2. Potential privacy risks and benefits of on-device AI proliferation. 3.
Benchmark Email
APRIL 9, 2024
A 2023 survey revealed that four in ten malicious emails received by global employees were response-based or credential theft attacks. Response-based emails were 40.5 percent, while credential theft attacks were 58.2 percent. Meanwhile, malware delivery accounted for 1.3 percent. These figures underscore the prevalence of emails as channels for comprehensive data breaches.
ClickZ
APRIL 9, 2024
LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform for in-depth content and personal branding. The advantages of LinkedIn Newsletters over regular posts include enhanced audience reach, greater control over content presentation, and establishing authority in one's field.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
ClearVoice
APRIL 9, 2024
What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you’ve identified which content needs to be updated. Rather than creating new content to fill content gaps or archiving old content that is no longer relevant or brand-appropriate, the content refresh consists of updating content that could still perform well with just a little love.
Koroberi
APRIL 9, 2024
Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects.
Madison Logic
APRIL 9, 2024
Highly Experienced Marketing and Technology Executive to Lead Next Stage of Growth and Innovation NEW YORK, NY – April 9, 2024 – Madison Logic , the leading global digital account-based marketing (ABM) platform, today announced that Keith Turco has been named as Chief Executive Officer, effective May 1, 2024, to lead the Company’s next stage of growth and innovation.
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