Heinz Marketing
OCTOBER 25, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. You’ve nailed down the perfect strategy. You’ve received incredible feedback from initial users. Your team is feeling confident. But as the results come in, they aren’t what you expected. You can’t gain traction, and your budget is dwindling… what happened?
Marketing Craftmanship
OCTOBER 25, 2023
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. A significantly smaller number of those websites, however, contain any publicity (earned media) that showcase the company’s intellectual capital, success stories, products and services, or people.
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Top Rank Marketing
OCTOBER 25, 2023
Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Unless your business is brand new, you likely already have a website and a library of existing content. If you’ve been around for a while, you might have a LOT of existing content, and odds are some if it is neither fresh nor relevant. Conducting an SEO audit is a key practice for gaining a firm grasp on your company’s website and digital assets, their performance, and where the opportuniti
Martech
OCTOBER 25, 2023
Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. “Since the onset of the war in the Middle East … we have had a number of primarily brand-oriented campaigns pause spending in the early period,” CFO Derek Andersen said in an analyst call yesterday.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Goodish Agency
OCTOBER 25, 2023
Learn how AI simplifies video editing! Save time, improve audio, and make pro-level videos easily. Perfect for beginners and experts alike.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
OCTOBER 25, 2023
Whether you have a SaaS startup, an ecommerce business, or a WordPress site, you know the importance of customer service. Without the. The post ThriveDesk Review appeared first on The Daily Egg.
Walker Sands
OCTOBER 25, 2023
Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention.
The Daily Egg
OCTOBER 25, 2023
It can be a challenge to create engaging content, optimize it for search engines, and organize it all. It’s even harder if. The post WordLift Review appeared first on The Daily Egg.
Benchmark Email
OCTOBER 25, 2023
Ending up in the spam folder is every marketer’s nightmare. Not only does it mean your message didn’t make it to your recipient, but it could set you up for failure later on. The more your emails get marked as spam, the worse your email deliverability can get over time. Also, being seen as a… The post New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare appeared first on Benchmark Email.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Brandwatch Marketing
OCTOBER 25, 2023
Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. The other school of thought, advocated by Bryan Sharp , contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.
Content Marketing Institute
OCTOBER 25, 2023
To climb to the top of Google search results, take a topic-based approach to content planning. HubSpot’s head of search authority explains a three-step approach to get you there.
BuzzSumo
OCTOBER 25, 2023
This handy guide will show you how to research, organize, and update your press list so that you can land hyper-relevant, home-run coverage.
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CopyBlogger
OCTOBER 25, 2023
A few years ago, the companies winning with content were those that had the capital to produce content at scale. Continue Reading The post 9 Content Marketing Skills You Need To Succeed In 2024 appeared first on Copyblogger.
The Mx Group
OCTOBER 25, 2023
Project Management Institute (PMI) receives gold recognition for its Projectified® podcast, providing must-know content to project professionals.
Anteriad
OCTOBER 25, 2023
Lead generation strategies can be tailored to increase lead volume. Read this article for marketing strategies you can deploy for lead quantity.
Marketri
OCTOBER 25, 2023
Before you commit a budget to marketing, you want assurance those dollars will drive the results you’re looking for. And for most B2B companies, that means more leads and more revenue. As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. But it takes a rigorous process, grounded in business goals and strategy, to engage in marketing that achieves your business goals.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Champion Communications
OCTOBER 25, 2023
Businesses often come to us looking for guidance as they scale into new markets. Many are driven by the desire to leverage global reach, respond to customer demands, and stay ahead of the competition. However, this strategy is often met with concerns such as “Nobody knows who we are in this market” and “How do we make sure we are visible amongst our target audiences?
The Mx Group
OCTOBER 25, 2023
Discover the best demand generation insights with these must-know statistics. Elevate your marketing strategy and stay ahead of the competition.
EveryoneSocial
OCTOBER 25, 2023
We’ve long touted the importance of CEOs and other executives being active on social media, so it comes as no surprise to us that the number of CEOs who regularly use social has doubled over the past two years. But did you know that leadership not posting on social and engaging with employees, customers, and prospects online can actually hurt the company?
SmartBug Media
OCTOBER 25, 2023
In today's business environment, sales teams are constantly seeking ways to boost efficiency and productivity. One tool that has transformed the sales process is sales automation. This article will discuss sales automation. It will explain how sales automation functions and the main features of an automated sales process. Additionally, it will provide techniques for automatically assigning leads.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HG Data
OCTOBER 25, 2023
HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, today announced the release of the first annual HG Insights AI 1000 — a ranking to guide business innovators with a holistic picture of the generative AI landscape and uncover opportunities in their markets. HG Insights has been … The post HG Insights Publishes the AI 1000, Providing Insights into Individual Companies’ AI Maturity appeared first on HG Insights.
Hubspot
OCTOBER 25, 2023
Last month, I debated ChatGPT about whether AI will replace conventional salespeople. We had a constructive conversation, learned more about each other and ourselves, and contributed to its ever-expanding bank of insight that might ultimately doom humanity — so I'd say it was mostly productive. The piece got decent traction, was fun to write, and produced some interesting perspectives on both sides of the argument — so I figured it might be worth it to try the process again with another hot-butt
Seismic
OCTOBER 25, 2023
After a rooftop party with panoramic views of San Diego that was full of camaraderie, we returned for a new day at Seismic Shift ‘23. And while many of us feel like we just kicked off our week together, it was the last full day of keynote and breakout sessions. Today’s main stage content, impressive breakout speakers, and energizing community were the perfect way to wrap up this year’s event.
ScanmarQED
OCTOBER 25, 2023
A reliance o n the past ChatGPT, the well-known AI language model, leverages pre-existing data to train its models. By analyzing vast amounts of historical written information, the system learns patterns, relationships, and trends that enable it to generate valuable insights. The strength of this AI lies in its ability to utilize pre-existing knowledge to provide contextually appropriate responses and recommendations.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digilant
OCTOBER 25, 2023
Today’s consumers are flooded with products and services to choose from. In response, advertisers are working overtime to stand out among the competition while simultaneously facing tighter budgets and more pressure to drive results. Faced with this mix of challenges, advertisers must find the most effective ways to efficiently move consumers down the funnel.
Confessions of a B2B Marketer
OCTOBER 25, 2023
Lashay Lewis on LinkedIn Authority Plug's Website Authority Plug’s Content Marketing Dashboard Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam D
illumin
OCTOBER 25, 2023
As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons. Marketers need to know where and when to reach people, what media formats are resonating, and – most importantly – understand the interests and communications sty
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