The Cost of Dirty Data
Engagio
MAY 3, 2024
Discover the true cost of dirty data for businesses and explore solutions from the leading B2B data provider, Demandbase. Optimize your operations today.
Engagio
MAY 3, 2024
Discover the true cost of dirty data for businesses and explore solutions from the leading B2B data provider, Demandbase. Optimize your operations today.
Content Marketing Institute
MAY 3, 2024
The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.
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Martech
MAY 3, 2024
Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.
CopyBlogger
MAY 3, 2024
Content marketing can be a powerful tool to drive customers, but many business owners find that their content earns little. Continue Reading The post A Simple Guide To Content Marketing For Small Businesses appeared first on Copyblogger.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Litmus
MAY 3, 2024
Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater ! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s “an email geek who spent the last 9 years fighting with Outlook.” In our recent virtual event, “ Ask Me Anything: Coding with Carin ,” she shared her best email development tips by answering some of the most common coding ques
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
MAY 3, 2024
Google’s cookie deprecation delay reshapes marketing strategies and heightens privacy focus. Continue reading.
SmartBrief - Marketing
MAY 3, 2024
At OAAA’s OOH Media Conference 2024 in Carlsbad, Calif., on May 1, AI was touted in much of the OOH hardware, and in the front- and back-end technology in some of the software platforms. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped.
CMSWire
MAY 3, 2024
Maximize B2B sales with effective thought leadership strategies. Continue reading.
Televerde
MAY 3, 2024
DIGIT Expo is right around the corner, which means that many of the best and brightest technology leaders and decision-makers will be arriving in Glasgow for Scotland’s largest enterprise technology showcase. This is always an exciting time of year and an excellent opportunity to learn about the latest and greatest in enterprise technology trends, best practices, and innovation.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
MAY 3, 2024
Revitalize your marketing approach with generative AI to stay ahead in today's competitive landscape. Continue reading.
Conversica
MAY 3, 2024
The post Mastering DNS Entries for Secure Mail Sending and Reputation Management: A Step-by-Step Guide appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Brightedge
MAY 3, 2024
There’s a lot of evolution in AI search happening in April! As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge Generative Parser™ continues to monitor how AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity. In fact, we are seeing Perplexity work more on honing its trusted sources and anticipating the follow-up questions users have.
Blue Flame Thinking
MAY 3, 2024
B2B marketing and lead generation have changed significantly in the last few years. How? Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. Greater care and expertise are needed to avoid missed opportunities when budgets are cut and turnover is high.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Method and Metric
MAY 3, 2024
Mastering SEO: Jesse Ringer of Method and Metric Shares Insights on Software Spotlight In the ever-evolving world of digital marketing, search engine optimization (SEO) remains a pivotal strategy for businesses to thrive online.
AgencyEA
MAY 3, 2024
It was great to be back at Event Marketer’s Experiential Marketing Summit (EMS) last week. Our team was not only able to listen and learn from some of the top minds in the industry, but we were also able to make meaningful connections with our peers and brand leaders.
Salesforce Marketing Cloud
MAY 3, 2024
Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. The challenge? You need to convert all those visitors into paying customers. That’s where conversion rate optimization (CRO) comes in. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase).
ClearVoice
MAY 3, 2024
Your business deserves a content marketing strategy as unique as you are — not a cookie-cutter solution. At ClearVoice, we understand that different businesses have different needs. And we should know — we’ve worked with hundreds of companies for over a decade. That’s why we offer a range of flexible solutions customized to meet customers’ specific content needs.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Salesforce Marketing Cloud
MAY 3, 2024
You have this amazing idea for a business. It’s been brewing for a couple of years now, and you’re finally ready to act on it. So, what’s your plan? Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Some may think it’s a “waste of time.
ScanmarQED
MAY 3, 2024
Response curves are arguably the most important output from marketing mix modelling – they define the relationship between the level of investment in different marketing activities and the lift in response that can be expected. Crucially this includes quantifying the incremental impact of the next £/$/€ of investment at different levels of spend. By using them, businesses can forecast, simulate different scenarios and optimise budgeting decisions - helping gain a deeper understanding of where wh
Televerde
MAY 3, 2024
Previously published on IAOP.org IAOP ANNOUNCES 2024 LEADERSHIP HALL OF FAME INDUCTEES Leaders from Avasant, Vee Healthtek, and Televerde to be Honored for Their Pioneering Contributions to Global Business and Social Impact Windermere, FL, May 1, 2024 – IAOP is proud to announce the induction of three distinguished leaders into its prestigious Leadership Hall of Fame for 2024.
CMSWire
MAY 3, 2024
Tap into the latest from the Tableau Conference on data governance and management. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Valasys
MAY 3, 2024
Remote data storage solutions are crucial for promoting growth and streamlining operations in the digital era. These systems offer a confusing array of pricing structures that can stump even the most seasoned professionals despite their accessibility and flexibility. A strategic mentality combined with foresight and careful planning is necessary to effectively manage the complexities of distant data storage costs.
Terminus
MAY 3, 2024
In our recent webinar, How to Unify GTM Teams Using a People-First Approach, Sophia Agustina, Global Brand-to-Demand Strategy Leader at Cross IBM and Adrian Chang, VP of Growth and Customer Marketing at MindTickle, shared their insights on how to foster strong collaboration among go-to-market (GTM) teams. Hosted by Mark Kilens, CEO and Co-Founder of TACK, this discussion centered around how to build effective strategies using a people-first philosophy to bridge the gaps between marketing, sales,
BDB
MAY 3, 2024
InCosmetics Global – the beating pulse of the beauty and personal care industry, is widely recognised as the main global stage to share insights, build connections, and inspire the occasional spark that fuels future strategies. This April, our team attended the show in Paris and brought back a selection of insights and curiosities to share with our customers and partners.
The Forward Observer
MAY 3, 2024
Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm About the Book Discover a proven, easy-to-follow system to feel excited about speaking in public. You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
MAY 3, 2024
The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.
Hubspot
MAY 3, 2024
When Open AI’s ChatGPT first burst onto the scene in late 2022, as a writer, admittedly, I was a little nervous. All I kept hearing was how AI was going to take my job and how human writers would go the way of the dinosaur … yada yada yada. That put a sour taste in my mouth regarding using that AI tool for my small business. And it was quite some time before I tried it myself.
Martech
MAY 3, 2024
It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising and its effectiveness, there are more systemic issues at play. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works.
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