Marketing Insider Group
MARCH 18, 2024
Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.
CMSWire
MARCH 18, 2024
If you've ever labeled yourself as "not creative," it's time to challenge that perception. Here's what marketers and CX leaders can learn. Continue reading.
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Acrolinx
MARCH 18, 2024
Is editorial sloth getting you down? Learn how to create content faster, more efficiently, and of a higher quality in this blog. The post How to Create Content Faster appeared first on Acrolinx.
Martech
MARCH 18, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Trade Press Services
MARCH 18, 2024
Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MARCH 18, 2024
What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on it
Bannersnack
MARCH 18, 2024
12 minutes read You’re probably wondering what makes good design and how you can make banner ads that stand out. While no one can answer this question in just one paragraph, you should know that there are a few elements and principles of design that can make your work much more manageable. So, what are the elements of design? Table of contents A. What are the elements of design?
Benchmark Email
MARCH 18, 2024
In the fast-paced digital world, email marketing remains a cornerstone for businesses looking to connect with their audience. However, as technology evolves and consumer preferences shift, the effectiveness of traditional email marketing strategies—and the software that supports them—is increasingly under scrutiny. The question on many marketers’ minds now is whether it’s time to ditch their… The post Is It Time to Ditch Your Email Marketing Software?
Ahrefs
MARCH 18, 2024
For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line).
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brandwatch Marketing
MARCH 18, 2024
Make the most of your sustainability efforts by marketing them to our customers properly. Here are some tips on how you can do just that.
Ahrefs
MARCH 18, 2024
If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it.
CMSWire
MARCH 18, 2024
Gamified elements open the door to other engagement drivers, particularly competitive ones. Continue reading.
Martech
MARCH 18, 2024
Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Top Rank Marketing
MARCH 18, 2024
Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. Much of this controversy centers on its potential impact on the internet, with some news outlets and experts going so far as to describe it in near-apocalyptic terms. “ AI is killing the internet ” became a common refrain in those early days, speaking to the dread and apprehension being felt regarding its disruption to the way things have been done online.
Brandwatch Marketing
MARCH 18, 2024
Make the most of your sustainability efforts by marketing them to our customers properly. Here are some tips on how you can do just that.
Ahrefs
MARCH 18, 2024
Which was not the first time I saw us being criticized for the accuracy of our search volume metric.
Hubspot
MARCH 18, 2024
Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
SmartBug Media
MARCH 18, 2024
Customer acquisition is critical to the success of your business. I know—no pressure, right? A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Let’s take a look at how you can find the perfect platform—and how to tell if it’s working for you. What Is Customer Acquisition Cost?
FunnelEnvy
MARCH 18, 2024
Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention,
Outgrow
MARCH 18, 2024
Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. However, knowing which tool is ideal for your business is difficult. That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies.
Bannerflow
MARCH 18, 2024
Elkjøp is the biggest consumer electronics retailer in the Nordic countries, with 427 stores across 4 nations plus online business, and over 10,000 employees representing Elkjøp Nordics, Elkjøp Norway, Elgiganten SE, Elgiganten DK, and Gigantti. Based in Oslo, Norway, its marketing tasks are handled both centrally and regionally, making it a complex operation.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Outgrow
MARCH 18, 2024
Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. However, knowing which tool is ideal for your business is difficult. That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies.
Bannersnack
MARCH 18, 2024
11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads. Facebook research shows that 39% of people have discovered new brands or products as a result of watching a mobile video.
Valasys
MARCH 18, 2024
18th March, New Jersey: The digital marketing domain is just like the battlefield when it comes to errors of little attention span along with the swarming of the content feeds. Innovation and deep insights into the consumer psychology behind marketing are necessary to find a niche in the saturated market space and attract more attention from consumers.
Terminus
MARCH 18, 2024
In the fast-paced and ever-evolving landscape of B2B , the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role sales organizations play in the success of marketing efforts and how collaboration between the two functions can lead to sustain
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Optinmonster
MARCH 18, 2024
Do you want to learn how to create high converting websites? Great, let’s talk about how we can make your website a customer generating machine! The problem with many websites out there (and probably even yours) is that it was built as either a graphic design masterpiece to show off your designer skills or as a hastily put together after-thought in a rush to start your business.
Martech
MARCH 18, 2024
ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help streamline and organize my own brainstorming — especially for enhancing my content strategies. Here’s how marketers like you can leverage ChatGPT and take your content strategy up a few notches without any additional investment. 1.
Blue Flame Thinking
MARCH 18, 2024
Managing pay-per-click (PPC) marketing campaigns can be time-consuming and challenging, but following our easy guide can help enhance your campaigns. PPC, also known as SEM, or search engine marketing, drives in-market traffic looking for your products or services. Ensuring your campaigns are set up properly can help optimize ad spending and return on investment.
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