Martech
OCTOBER 30, 2023
Personalization is not just a marketing buzzword. It’s a driving force behind effective consumer engagement. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).
FunnelEnvy
OCTOBER 30, 2023
Advertisers have been trying to divine what people will buy for decades. Marketers began taking a data-driven approach in the 1920s, testing the performance of different paper coupons. Today’s marketers rely on A/B testing of digital advertising assets. Trying different ad asset versions has been the cornerstone of data-driven decision-making for years.
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Navigate the Channel
OCTOBER 30, 2023
In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers. It makes sense to maximize your lead-gathering system to find as many qualified leads as you can, so that your email nurturing system can further quality them.
Industrial Marketing Today
OCTOBER 30, 2023
Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Top Rank Marketing
OCTOBER 30, 2023
With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! As you embark on your quest to master the art of B2B SEO, it’s essential to familiarize yourself with the key terminology that will be your guiding stars.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Oktopost
OCTOBER 30, 2023
In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.
BOP Design
OCTOBER 30, 2023
In the ever-evolving world of B2B marketing , your website takes center stage as the virtual representation of your business. It holds the power to shape perceptions and influence potential clients and partners. In this digital era, where first impressions are paramount, the design and functionality of your website play a crucial role in captivating and engaging prospects.
Martech
OCTOBER 30, 2023
We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
Kevin Indig
OCTOBER 30, 2023
JetOctopus has a state-of-the-art Google Search Console SEO Insight Extractor with more than hundreds of data sets and visualization charts. SERP dynamics. Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. Find out which URLs have grown or dropped over time. Keywords. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positio
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
illumin
OCTOBER 30, 2023
Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. Only the holiday season is a bigger income generator. This means that Halloween ads are more important, and more exciting, than ever before. This year advertisers aren’t shying away from creative and ghoulish ads – showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows.
Martech
OCTOBER 30, 2023
Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. It is also putting a “temporary” ban on ads to those under 18. People over 18 in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalized ads or pay a fee to remove sponsored posts completely starting in November.
The Daily Egg
OCTOBER 30, 2023
Predictive and progressive dialers are indispensable tools for the best call center services, where time is of the essence and efficiency is. The post When to Use Predictive Dialer Vs. Progressive Dialer appeared first on The Daily Egg.
Martech
OCTOBER 30, 2023
Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. In addition to the bevy of updates Adobe continues to make to Marketo functions, it sunsetted two apps, Marketo Events and Marketo Moments.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
The Daily Egg
OCTOBER 30, 2023
We’ve all sat through the customer service call of doom––it’s frustrating from the customer’s side, and a costly lost opportunity on the. The post How Interactive Voice Response Curbs Customer Service Costs appeared first on The Daily Egg.
ClearVoice
OCTOBER 30, 2023
Scaling content production includes activating many moving parts, from keyword research to content writing to search engine optimization (SEO). Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. It can feel like a juggling act! Most companies go through some growing pains while they figure out how to scale their content production without sacrificing quality.
NetLine
OCTOBER 30, 2023
In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. What is the B2B Black Hole?
Choozle
OCTOBER 30, 2023
Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. In this chapter, we delve into the intricacies of crafting a harmonious media mix, optimizing resources, and establishing precise campaign timelines. Explore channels like programmatic display and Connected TV, each playing a distinct role in enhancing your brand’s reach.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
OCTOBER 30, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Engagio
OCTOBER 30, 2023
Since the release of ChatGPT on November 30, 2022, the topic of artificial intelligence (AI) in the workplace has been on everyone’s minds. Companies are struggling to figure out how and where to use it best, and are wondering how to quantify the impact it will have. Is it a productivity powerhouse, or does it carry the risk of diminishing human skill?
Martech
OCTOBER 30, 2023
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns succeed Register and attend “Become a Data Champion
Tiecas
OCTOBER 30, 2023
Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Table of Contents The Power of Industrial Email Marketing Tip 1: Maintaining email list hygiene: an essential prerequisite for effective industrial email marketing Tip 2: Rented email lists vs. in-house lis
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SmartBrief - Marketing
OCTOBER 30, 2023
Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers.
Metadata
OCTOBER 30, 2023
Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures will vary. Guaranteed. But despite the differences, marketing teams are (or at least should be) marching down the same path—a path leading them to a structure that looks different than team structures of the past. Deep breaths, fellow marketers.
SmartBrief - Marketing
OCTOBER 30, 2023
Over the past decade, digital marketing, in particular social media marketing, has been noticeably transformed by the rise of the social media influencer. Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers.
Huptech Web
OCTOBER 30, 2023
Our merchants tried everything. Some of them, even tried 10 (ten) other speed optimization services from different places. When they saw that nothing can be done to speed up their stores, we were there for them to offer REAL speed optimization. The post test-post appeared first on Huptech Web.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
BenchmarkONE
OCTOBER 30, 2023
6 Tips to Help You Thrive as a SaaS Salesperson During a Recession Did you know that during the economic downturn of 2020, caused by the pandemic, nearly 100,000 small businesses temporarily closed their doors and are now out of business? It’s a frightening statistic, but as a SaaS salesperson, there are specific strategies to not only weather a recession but to come out stronger on the other side.
AgencyEA
OCTOBER 30, 2023
Gone are the days of generic corporate events with predictable networking and general sessions. Today’s most successful corporate events know that it’s not just about sharing company and industry information — it’s about creating community moments that become lasting experiences.
Valasys
OCTOBER 30, 2023
The rise of AI tools In today’s digital landscape, AI tools and chat tools are rapidly gaining popularity and transforming the way we interact with technology. From customer service to education to entertainment, these tools are being used to automate tasks, provide personalized experiences, and deliver new and innovative products and services.
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