Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. In the wake of increasing controversies including a substantial rise in bot traffic and hate speech , scores of users and companies are reassessing their relationship with X. Most recently, more than 100 of X’s most prominent advertisers, including Airbnb, Coca-Cola, Microsoft, and Netflix have indefinitely paused advertising after Musk posted an endorsem

Twitter 128

Twitter B2B Marketing B2B Bandwidth 128

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media?

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. However, the ROI can be enormous. A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal t

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

CMSWire

MARCH 20, 2024

Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.

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Gartner Traffic Google SEO 122

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ahrefs

MARCH 20, 2024

Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance.

Traffic 98

Traffic Marketing Websites Content SEO 98

Benchmark Email

MARCH 20, 2024

As a manufacturer, your relationship with distributors is pivotal. They are your frontline sales force, the ones who get your products into the hands of the customers. In the digital age, email marketing has become a crucial tool in cultivating these relationships. However, it is not just any email blast that will do; it requires… The post Building Stronger Distributor Relationships with Targeted Email Campaigns appeared first on Benchmark Email.

Email Campaigns 98

Email Campaigns Campaigns Ad Building Blast Campaigns 98

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there. But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability.

Deliverability 97

Deliverability Email Marketing Open Rate Marketing & Strategy 97

Acrolinx

MARCH 20, 2024

Being clear and concise is vital for understandability. Learn how to write clearly with Gen AI and the guidelines you need to implement. The post How to Write Clearly with Generative AI appeared first on Acrolinx.

Generation 97

Generation Guidelines Content 97

CMSWire

MARCH 20, 2024

Explore how generative AI is revolutionizing customer experience and the rise of the total experience trend in 2024. Continue reading.

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Trends Generation 111

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ahrefs

MARCH 20, 2024

So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s get straight to it.

API 94

API SEO Automation 94

Go Beyond SEO

MARCH 20, 2024

Welcome to the world of online marketing for plastic surgery clinics! In today’s digital age, having a strong online presence is crucial for attracting new patients and staying ahead of the competition. That’s where Amplify Visibility , the elite Plastic Surgery PPC Agency , comes in. Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Content Marketing Institute

MARCH 20, 2024

The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.

Content 86

Content Companies 86

CMSWire

MARCH 20, 2024

In the world of customer experience, the customer journey is just as important as the destination. Continue reading.

Personalization 108

Personalization 108

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Square 2 Marketing

MARCH 20, 2024

Google recently released the March 2024 core update aimed at providing better search results. Other changes include incorporating the helpful content system into its overall core ranking system and enforcing spam policies through automated algorithms and manual actions. This is going to affect everyone, and you should be planning for the changes proactively and monitoring your site performance.

Google 83

Google Automation Planning Content 83

Stevens & Tate

MARCH 20, 2024

Redesigning your website can be a pivotal step in refreshing your brand’s online presence. As you plan your redesign in 2024, keep these best practices and trends in mind to ensure your website is both modern and effective. 1. Learn from Your Current Website Before starting a website redesign, it’s crucial not to disregard the wealth of insights your current site holds.

Marketing Websites 82

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 82

Ahrefs

MARCH 20, 2024

And it’s not just me who thinks so: There are loads of friendly folks in SEO I’m grateful to have met through this conference.

Conference 96

Conference SEO 96

Martech

MARCH 20, 2024

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl.

Positioning 77

Positioning Marketing AI Work Management Marketing Management 77

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Envy

MARCH 20, 2024

If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on.

Creativity 71

Creativity Process Effectiveness Brand Identity 71

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. From actionable insights to real-world strategies, discover how to seize the untapped potential of this cookieless frontier.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. However, many are still skeptical of the benefits it can deliver. Does it work? Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? Businesses question if they need marketing, and some think they can achieve results by executing a few marketing components and leaving out the rest.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? The answer lies in understanding the crucial distinction between MQLs (Marketing Qualified Leads) and HQLs (Highly Qualified Leads).

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High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Martech

MARCH 20, 2024

“It doesn’t matter if you’re selling a cup of coffee at Starbucks, an iPad at Apple, or an electric supercar at Lucid Motors, there’s a common ingredient for success and growth that spans products, that spans industries — and that’s customer experience.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken from more than two decades of experience digital strategy, CX and transformative leadership, and it’s the message h

Conference 60

Conference Touchpoints Transparency Loyalty 60

FMG Suite

MARCH 20, 2024

SAN DIEGO, CALIF., March 20, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has once again been recognized as one of the top mid-size workplaces in the nation by Top Workplaces. Top Workplaces identifies organizations from across the country dedicated to a people-first culture.

Customer Satisfaction 59

Customer Satisfaction Paid Search Agency Customer Surveys Software 59

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. In the wake of increasing controversies including a substantial rise in bot traffic and hate speech , scores of users and companies are reassessing their relationship with X. Most recently, more than 100 of X’s most prominent advertisers, including Airbnb, Coca-Cola, Microsoft, and Netflix have indefinitely paused advertising after Musk posted an endorsem

Twitter 52

Twitter B2B Marketing B2B Bandwidth 52

Televerde

MARCH 20, 2024

Previously Published on SalesAndMarketing.com It’s tempting to believe that the more likes, shares and comments you rack up, the fatter your sales figures will soar as well. But let’s face it, the equation isn’t that simple. This digital daydream has led many down a path cluttered with high hopes but low returns. There’s no quick-fix way to make your social media platforms direct paths to sales conversion.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lead Qualification

Lead Forensics

MARCH 20, 2024

Sophie’s experience with hospital food consisted of unappetizing meals, often served at inconvenient times, and a lack of variety for children with limited appetites. This prompted her desire to see a change in the quality and standard of food served in hospitals. Sophie’s Legacy is actively engaged with the NHS and healthcare professionals to implement improvements.

Lead Scoring 52

Lead Scoring Lead Ranking Leads Lead 52

ClickZ

MARCH 20, 2024

A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that resonates with consumers, boosting brand identity and reputation.

PR 52

PR Brand Identity Branding Marketing 52

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. One of the significant reasons for email success in the recent past is executing sales email sequences tactfully. Well crafted sequences enable companies to reach potential customers, nurture leads, and drive conversions through personalized, targeted communication

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52