Marketing Insider Group
APRIL 3, 2018
I subscribe to a tech and entrepreneur listserv to stay connected to our community. A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do. It appeared their focus is on […]. The post Many Agencies Do Content Marketing – But Do They Really?
Onalytica B2B
APRIL 26, 2018
Last week we hosted our third Influencer Marketing Huddle event, gathering senior marketers from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies and outline next practical steps.
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Webbiquity
APRIL 3, 2018
Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. But does SEO still matter? Some are asking the question in the wake of this story from just last month: “Google confirms core search ranking algorithm update…but says there is nothing webmasters can do to fix their sites if they dropped in rankings.” Yea
Zoominfo
APRIL 22, 2018
If you’ve worked in sales for any amount of time, you know the standard sales process looks something like this: You identify a prospect and conduct research, you figure out what pain point or challenge they’re trying to solve, and then you offer your product or services as the solution. You also know many deals fall through—not because the prospect doesn’t need your product or decides to go with a competitor—but simply because they can’t, or won’t, make a decision.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Influitive
APRIL 6, 2018
You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs. In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment. Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
APRIL 16, 2018
Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]. The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group.
Onalytica B2B
APRIL 3, 2018
What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Or do you think of brands organically building relationships with influencers to form an army of brand advocates? If you think the latter, then great, we are on the same page!
Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or at least, not important yet? Image credit: KoMarketing. Company leadership expects measurable results.
Zoominfo
APRIL 3, 2018
Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. As it turns out—neither team is wrong. Research shows the average sales team ignores 50% of marketing leads ( source ).
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Vision Edge Marketing
APRIL 19, 2018
The marketing automation software industry was a $3.3 billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Adoption of these products has passed the tipping point. The majority of Marketing leaders – 67% – currently use a marketing automation platform according to the Salesforce “State of Marketing,” Out of those who don’t use one yet, 21% plan to adopt one over the next two years.
Biznology
APRIL 11, 2018
When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website.
Marketing Insider Group
APRIL 4, 2018
B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and […].
Onalytica B2B
APRIL 3, 2018
Nikhil Jain – Co-Founder of Foreign Admits and Researchpreneur. ?. Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. Location: Mumbai, India. Bio: Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Webbiquity
APRIL 19, 2018
Guest post by Kelsey Stage. Searching for ways to ramp up your trade show performance? One of the best ways to improve is by learning from the successes and failures of past exhibitors. We’ve seen some amazing trade show performances over the years. We’ve also seen some that made us cringe. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event.
Zoominfo
APRIL 30, 2018
Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. But, these technological advancements also mean that candidate sourcing has grown more competitive. Candidates are spread out across many platforms making them difficult to pinpoint. And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated.
Contently
APRIL 26, 2018
I recently sat in on a panel at the International Journalism Festival in Perugia, Italy, listening to journalists talk about their marketing stacks. Maybe it was the jetlag, but I felt like I was in bizarro world. Normally, I spend my time at content marketing conferences listening to marketers talk about adopting journalism principles. Instead, here I was, listening to journalists talk about their marketing strategies.
Biznology
APRIL 3, 2018
I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout check-ins, adorable kittens and the self-indulgent ramblings of under-employed folks too far to either the left or the right to amount to much. Just because you’re old-fashioned doesn’t mean what you’re doing isn’t working.
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Marketing Insider Group
APRIL 2, 2018
The rise of video has dominated the content marketing industry for the last couple of years. But there’s increasing evidence that many people still prefer written content. Here we take a look at the many reasons why written content should be an essential part of your content marketing mix in 2018 and beyond. Some people […]. The post Why Written Content Is More Important Than Ever In 2018 appeared first on Marketing Insider Group.
Onalytica B2B
APRIL 19, 2018
What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving of lots of views, shares and engagement- great!
Convince & Convert
APRIL 10, 2018
It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.
Zoominfo
APRIL 2, 2018
Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be. Today’s post breaks down five ways you can support your sales team to become more productive.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Contently
APRIL 12, 2018
When I started working as a writer and editor, I thought Q&As were easy. Step one, find someone interesting and convince them to speak. Step two, speak to them. Step three, write it up. Simple. My first interview, with a United Nations diplomat for a Swiss lifestyle magazine, proved me wrong. After a recording equipment malfunction, I was so flustered I didn’t push him to elaborate on any of his points.
Biznology
APRIL 25, 2018
Some marketers seem to keep their distance from customer data. When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in charge of our data. I leave it to her.” This is unfortunate. I realize that the marketing profession may attract people who prefer to focus on “softer” functions like research, competitive strategy, and value propositions.
Marketing Insider Group
APRIL 9, 2018
The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […]. The post Digital Marketing Trends You Must Follow in 2018 appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
APRIL 27, 2018
Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. In this blog, I’ll cover how you can leverage AI to help increase ROI and get better results. What AI Can Do For Content Marketers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Rev
APRIL 30, 2018
As a business leader, you’re always looking for new ways to innovate. The world around us is changing fast, and if you don’t keep up, then you’re going to lose customers. Which means they’ll quickly become loyal to another business that managed to be innovative before you were. Even if you’re selling the best products and services, you know that’s not all it takes, which is why you’re always working hard on your presence online, posting on social media, blogging, and getting back to customers wh
Zoominfo
APRIL 1, 2018
Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. When compromised by dirty data, your entire business will feel the impact. In fact, more than 40% of business objectives fail due to inaccurate data ( source ). Worried about data quality? Here are four sure signs your B2B database could use a little help. 1.
Contently
APRIL 9, 2018
“Content marketing is a marathon.” In the content marketing community, this phrase is our version of “there’s no place like home.” Say it enough times, at enough conferences, and all of our problems will go away. Or maybe not. Great content marketing can absolutely deliver compounding returns over time , building loyal audiences likely to buy more from a brand.
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