Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

Industrial Marketing Today

MARCH 22, 2022

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your. [ This is only a content summary.

Content Marketing 172

Content Marketing Content Generation Marketing 172

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our ‘bankers’ disappeared overnight.

Social Media 174

Social Media ROI Media Brand Identity 174

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

MARCH 15, 2022

Image by Gerd Altmann from Pixabay Email marketing is a great way to nurture your prospects and keep them engaged with your products or services. However, if your email copy is uninspiring, you run the risk of making your audience apathetic to your drip marketing efforts and either ignore your outreach or unsubscribe to your campaigns. Now, coming… The post How to Use AI Copywriting Tools to Level Up Your Email Marketing appeared first on Benchmark Email.

Copywriting 145

Copywriting Email Marketing Tools Advertising Benchmark 145

Webbiquity

MARCH 10, 2022

Guest post by Dylan Berger. Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. Image credit: Patrik Michalicka on Unsplash. For any B2B company, it takes planning and a solid strategy to establish a successful brand.

Spending 329

Spending Brand Identity Branding Top of Funnel 329

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? Is there any such thing as a free meme? FuckJerry was a meme juggernaut. The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. By 2019, however, it had a problem.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Search Engine Journal

MARCH 23, 2022

An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips To Boost Your Google Business Profile Visibility appeared first on Search Engine Journal.

Ideal Customer Profiles 141

Ideal Customer Profiles Profiling Google Tips 141

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

TrustRadius Marketing

MARCH 11, 2022

As technology has rooted its way into our day-to-day existence, education has been changed. Long gone are the times of thumbing through an Encyclopedia. With information at the tips of our fingers, learning is now boundless. Improving education is a huge issue for our society. Test scores, our perceived performance against different nations, and different elements have pushed education to the bleeding edge of national legislative issues, directly behind healthcare reform.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year , the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity and brand trust have a major relationship going on.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Webbiquity

MARCH 8, 2022

Guest post by Mitt Ray. There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Image credit: Possessed Photography on Unsplash. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Contently

MARCH 30, 2022

Sales teams face intense pressure to appeal to today’s info-hungry buyers. Over 60 percent of all buyers have already done their own research on your company, your products, and your competitors before they even speak to you. Therefore, sales teams need to have the right knowledge and information at their fingertips when speaking to prospective customers.

Top of Funnel 206

Top of Funnel Content Marketing Funnels Marketing Prospects 206

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Search Engine Journal

MARCH 14, 2022

If you don't have a dedicated local SEO strategy, you could be missing out on valuable opportunities to get found and engage customers. Here's why. The post What Is Local SEO & Why Local Search Matters appeared first on Search Engine Journal.

SEO 141

SEO 141

Oktopost

MARCH 10, 2022

CMO Jason McClelland of Algolia takes the hot seat! Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams.

Transparency 144

Transparency CMO Click Rate Youtube 144

Content Marketing Institute

MARCH 1, 2022

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.

Video Marketing 140

Video Marketing Tactics Tips Process 140

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Webbiquity

MARCH 31, 2022

Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to know what content is promising results and what isn’t. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Image credit: Kaleidico on Unsplash.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. When slicing this data into various industries, there are differences, but most hover around the 21% rate.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Search Engine Journal

MARCH 15, 2022

WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback. The post WordPress Releases a New Performance Plugin appeared first on Search Engine Journal.

Features 138

Features Marketing Websites 138

DivvyHQ

MARCH 31, 2022

Are you looking to improve conversions on your landing pages? Even small content changes can make a big impact. In today's article, we're digging into some data, the pillars of conversion-centered design, and useful tips to consider. Let's go!

Landing Pages 138

Landing Pages Conversion Content Tips 138

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.

Allocation 133

Allocation Marketing AI Marketing Automation Services Work Management 133

Benchmark Email

MARCH 31, 2022

Think of a day you willingly shared your email address on a website. What drove you to share the email without hesitation? Chances are that you shared the email in exchange for value: to get a helpful piece of information or make the most of an irresistible offer. You can use the same principle to… The post 6 Types of Content to Create That Will Grow Your Email List appeared first on Benchmark Email.

Advertising Benchmark 133

Advertising Benchmark Content Marketing Websites Content Marketing 133

Webbiquity

MARCH 15, 2022

Guest post by Eleanor Hecks. Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Image credit: Amjith S on Unsplash. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment.

Marketing & Strategy 257

Marketing & Strategy Top of Funnel B2B Landing Pages 257

Launch Marketing

MARCH 17, 2022

In remote and hybrid working environments, webinars have become increasingly popular due to the ease of access and ability to watch on-demand, any time. Most webinars are also free of charge, saving you and your team money versus if you were to attend a conference or tradeshow that would take up some marketing budget. While webinars are being utilized across all industries, B2B webinars have certainly become one of the primary ways to distribute information, and even gain quality leads.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Search Engine Journal

MARCH 1, 2022

Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use. The post 6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt? appeared first on Search Engine Journal.

SEO 138

SEO Content Search Marketing Content Marketing 138

Brandpoint

MARCH 3, 2022

The 2022 Beijing Olympics have been tainted by many issues; since the start of the games we’ve witnessed a Russian Olympic Committee figure skater Kamila Valieva face drug use charges, athletes unable to perform due to COVID-19, protests about environmental concerns with China as a host country and calls for boycotts in relation to the Chinese repression of the Uyghurs.

Advertisements 127

Advertisements Advertising Paid Search Agency Ethics 127

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. You’d much rather spend your precious time serving clients and growing your sales, right? Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clien

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131