Sana Commerce
AUGUST 21, 2023
An improved customer experience (CX) is closely linked with increased revenue as well as other advantages. Yet B2B customer experience still lags behind B2C. Are you looking for ways to improve your B2B customer experience and tap into the many business benefits that come with it? Discover where to focus your efforts for maximum gain in this blog post.
Only B2B
AUGUST 21, 2023
In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. This targeted approach significantly enhances the efficiency of lead generation efforts, allowing businesses to focus their resources on prospects with ge
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Oktopost
AUGUST 23, 2023
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s le
Marketing Insider Group
AUGUST 21, 2023
If you want to be successful in digital marketing , you have to stay ahead of the curve. And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. The more you know about who your users are, what they want, and how they interact with your website or app, the better you can tailor your marketing efforts to me
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Navigate the Channel
AUGUST 23, 2023
In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention. The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Schubert B2B
AUGUST 21, 2023
Though the global B2B e-commerce market is projected to reach a value of nearly $26.6 trillion by 2030, there are still a lot of misconceptions about it. In fact, you might be surprised to find out how many common statements about the B2B market are actually false.
Content Marketing Institute
AUGUST 22, 2023
Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
Only B2B
AUGUST 21, 2023
B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. This evolution has led to the rise of virtual prospecting, a strategic process that harnesses the power of intent data for more meaningful engagement.
Top Rank Marketing
AUGUST 21, 2023
Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B Forum, and today we’re thrilled to unveil an exclusive video series called “Feeling B2B,” bringing you candid and insightful conversations with the foremost voices in the industry who aren’t just “doing” B2B marketing, they’re “feeling” it – and h
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
AUGUST 21, 2023
Too many conversations about artificial intelligence assume a binary. Either the robots replace the people in a particular role or use case, or they don’t. This black-or-white thinking could be appropriate in limited applications. Machines and automation are replacing humans in various functions. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world.
ANNUITAS
AUGUST 21, 2023
Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. Executives — who have a fiduciary responsibility not only to optimize their budgets, but also to dig into the root cause of performance challenges — miss the mark by attempting to optimize commercial execution through the lens
Launch Marketing
AUGUST 23, 2023
Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.
BOP Design
AUGUST 21, 2023
Forms are a critical part of any B2B website design. Forms make it easier for users to contact you and, depending on how they’re set up, can provide you with more information or context about your users. If you’re using a CRM like Zoho or a marketing automation tool like HubSpot, you’ll eventually decide how to add those forms to your B2B website. Making this decision can be difficult, especially for less technical marketing directors.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Ahrefs
AUGUST 24, 2023
There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And you can do both too.
Top Rank Marketing
AUGUST 25, 2023
LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to host up to five separate newsletters, LinkedIn recently announced.
Salesforce Marketing Cloud
AUGUST 24, 2023
Thinking of adding generative AI to your business? You’re far from alone. Two-thirds (67%) of senior IT leaders are prioritizing generative AI over the next 18 months, and a third (33%) call it a top priority. This fast-growing technology, which focuses on creating new content based on existing data, is top of mind for many across sales, customer service, marketing, commerce, and beyond.
Sana Commerce
AUGUST 24, 2023
For B2B businesses that sell online, e-commerce returns management is a crucial component of the customer experience. A poor returns process can tarnish your business’s reputation and erode trust with valuable clients, not to mention lead to profit losses, inventory mismanagement, and increased operational costs. According to the latest B2B Buyer Report , which collates results from over 1000 B2B buyers across industries, a third of all orders placed online include order errors.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ahrefs
AUGUST 24, 2023
So if you want to take an SEO certification, you want to make sure you’re completing those where: To find courses that fit the bill, we polled our 200K+ newsletter subscribers on the best SEO certifications they would recommend.
Roketto
AUGUST 23, 2023
Personalized customer engagement is essential for enticing customers to purchase your products. One effective way of engaging with customers quickly and offering personalized messages at the same time is through SMS (text messaging).
Salesforce Marketing Cloud
AUGUST 24, 2023
Fill in cell. Add row. Update column. New tab. Cross eyes. Rinse, repeat — 10 times a day. Sound familiar? I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data.
Valasys
AUGUST 22, 2023
New Jersey, 22nd August: The advent of Artificial Intelligence (AI) has sparked concerns about its potential to replace human jobs. However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Ahrefs
AUGUST 20, 2023
In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors from one page to another on your website.
The Daily Egg
AUGUST 21, 2023
Influencer marketing has become a powerhouse. People trust people. When we see someone just like us (or someone we aspire to be). The post Taggbox Review appeared first on The Daily Egg.
Salesforce Marketing Cloud
AUGUST 21, 2023
According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. IT has good cause to be concerned: enterprise technology is responsible for approximately 1% of global greenhouse gas emissions. This may not sound like much, but it is equal to the total carbon emitted by the U.K. So how can sustainable IT impact a company’s digital carbon footprint?
Martech
AUGUST 25, 2023
Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
ClearVoice
AUGUST 25, 2023
Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? Let’s take a deep dive. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.
The Daily Egg
AUGUST 23, 2023
When you think about creating and hosting a website, “easy” is rarely the first word that comes to mind. However, if you’ve. The post Tiiny Host Review appeared first on The Daily Egg.
Salesforce Marketing Cloud
AUGUST 21, 2023
How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? If so, how? Can you give us some examples? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? What still needs to improve? Salesforce’s viewpoint on the future of email marketing It’s not a stretch to say generative AI in email marketing is a hot-button topic.
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