KoMarketing Associates

JUNE 28, 2018

In real estate, it’s “location, location, location.”. In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But if you don’t understand your audience and don’t target your content for them, you might as well do broadcast advertising.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Ontraport

JUNE 29, 2018

With so much data at your fingertips, it's important to understand how to interpret it before you make a move. The post How to Apply Your Marketing Data to Improve Results appeared first on The ONTRAPORT Blog.

Marketing 69

Marketing 69

Biznology

JUNE 25, 2018

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. I have been asking them the same question for the last three years, “If people are really getting creeped out by the way marketers are sneaking around with their data, how come no one has started a business around data privacy?

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Marketing Insider Group

JUNE 28, 2018

Let’s just say it upfront: creating content is time-consuming. Many of us would like to think creating content was as simple as writing for an hour, sending it off, and being done with it. But as we’ve seen many times over, that isn’t the case. Consistent, quality content takes time and effort to produce. Ok, […]. The post How to Reduce, Reuse and Repurpose Top-Performing Content Into Visuals appeared first on Marketing Insider Group.

Content 236

Content Marketing Content Marketing 236

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? The key to Webinar success, I would argue, isn’t about wild and wacky creative, though good creative never hurts. When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reade

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

Webbiquity

JUNE 26, 2018

Guest post by Jessica Kane. Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Image credit: Joe Flood on Flickr.

Trade Show 213

Trade Show Social Media Display Vendors 213

Marketing Insider Group

JUNE 26, 2018

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with.Neglecting it is way more risky than investing in it.What […].

Content Marketing 279

Content Marketing Content Loyalty Trust Marketing 279

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. Typically brands work with influencers who have a large, dedicated following, particularly on social media.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Influitive

JUNE 27, 2018

What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. That’s where I come in. As Influitive’s Campaigns Specialist, I spend most of my time building.

Campaigns 184

Campaigns Content Spending Work Management 184

Marketing Insider Group

JUNE 27, 2018

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the personal information of EU internet users by tightening the guidelines associated with data collection and retention by websites. While the GDPR only affects citizens and residents of the EU, there’s a catch that American’s and […].

Marketing Websites 258

Marketing Websites Guidelines Internet Marketing Personalization 258

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018.

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come. Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and inf

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. After all, you’re sourcing candidates , scheduling interviews, and combing through resumes. We get that. But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Marketing Insider Group

JUNE 25, 2018

What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […]. The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group.

Activities 249

Activities Paid Search Agency Trust Marketing Marketing 249

KoMarketing Associates

JUNE 26, 2018

New data suggests that more marketers are now conducting their own original research, but what are the key benefits of doing so? To learn more about marketers, their original research, and the advantages that come with conducting research in-house, Mantis Research in partnership with Buzzsumo recently published the “How Marketers Create and Publish Original Research in 2018” report.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Biznology

JUNE 29, 2018

“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their needs. Many buyers have already identified a solution before engaging with sales.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

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Social Media

Act-On

JUNE 28, 2018

Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget.

Content 177

Content Best Practices Content Marketing Marketing 177

Marketing Insider Group

JUNE 26, 2018

Most businesses, when they think social media promotion, they think Twitter, Facebook, Instagram, and the like. However, YouTube is one of the biggest and most popular social networks in the world – in fact, it’s the second biggest website in the world. Which of course means huge reach and immense possibilities for increasing awareness of […].

Youtube 233

Youtube Promotion Business Social Networks 233

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. But, there’s a reason for all this talk. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates. Everyone needs data to compete in our modern business landscape—and we have the quotes to prove it!

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Biznology

JUNE 28, 2018

Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out. Their technology seemed much better than anything we had seen before.

RFP 162

RFP Work Management Marketing Management Vendors 162

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

ViewPoint

JUNE 28, 2018

Companies with optimized sales and marketing organization achieve results by doing three things well. Not 50 things. Just three: Agree on your market, media and message. Measure what matters. Deliver fewer, but better, leads to sales. The more senior you are in your organization the more likely it is that you think these actions should be (whether or not they can be) handled by others in your organization.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Marketing Insider Group

JUNE 27, 2018

When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead nurturing is the process of sending relevant content […]. The post 10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working appeared first on Marketing Insider Group.

Lead Nurturing 198

Lead Nurturing Work Management Marketing & Strategy Leads 198

Contently

JUNE 25, 2018

In a world increasingly driven by social media, the calendar creates pressure. Brands, publications, and organizations are almost expected to participate in the action for any historically significant events. For Pride Month (June) and other holidays, Twitter rolls out customized emojis, facilitating the messages from both brands and consumers about what matters to them.

Brand Identity 163

Brand Identity Branding Paid Search Agency Amazon 163

KoMarketing Associates

JUNE 27, 2018

Digital marketers have a wide array of channels available to them, but new research suggests that social media and search rise above the rest. Recently, Nielsen conducted “The Nielsen CMO Report 2018” to determine which channels CMOs, in particular, are turning to in order to reach out to their customers and prospects. In terms of importance, the majority (79 percent) of respondents said social media was the most critical digital media channel.

Social Media 130

Social Media Media Mobile Advertising CMO 130

Advertiser: ZoomInfo

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

Outreach

Biznology

JUNE 27, 2018

The jewelry business may be easy to penetrate, but success is a difficult feat. With the intensity of the competition and the changing market demands, it is challenging to craft your own success story. To make things easier, keep in mind these tips. Be in the Know. It is important that you are knowledgeable about the ins and outs of the business. If you are a novice, it will help to first work on obtaining a certification.

Tips 149

Tips Custom Publishing Response Rate Education 149

Marketing Insider Group

JUNE 25, 2018

Nope. This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down. That doesn’t mean businesses have cracked this segment or that they fully understand how to market […]. The post Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment appeared first on Marketing Insider Group.

Segmentation 154

Segmentation Tips Marketing & Strategy Business 154

Contently

JUNE 28, 2018

You don’t have to be a gamer to enjoy a good game. That’s why gamification—the tactic of integrating gaming or gaming elements into a marketing strategy—has turned into a $2 billion industry. When a brand gets it right, everyone can play along, and brands have started to get it very, very right. Despite the potential for gimmicks or blatant marketing, brand games have seen a resurgence thanks to great pushes from names like McDonald’s , Starbucks, and even luxury companies like

Brand Identity 158

Brand Identity Branding Lead Ranking Advertising Agencies 158