SEMrush
NOVEMBER 24, 2020
Having a solid SEO strategy is essential if you want to increase your organic traffic, and in this guide, we walk you through a proven 11 step process that you can follow for your own site, from benchmarking your current performance and setting goals through to finding keyword and content opportunities, building links and reporting on success.
BenchmarkONE
NOVEMBER 25, 2020
Every successful small business has to start somewhere. Turning an idea for a product or service into something more requires that you get your brand recognized — which, for many small business owners, is one of the biggest hurdles to overcome. Whether you’re just trying to get off the ground or are on the path to becoming a household name, brand awareness is central to making it happen.
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SendX
NOVEMBER 26, 2020
A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong. Truly, the idea and process of emailing have existed for a long time, predating even the internet. Also, email marketing is not without its challenges.
Marketing Insider Group
NOVEMBER 24, 2020
Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Quick Takeaways. Content marketers should embrace data to improve the performance of content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KoMarketing Associates
NOVEMBER 25, 2020
The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on. The Harris Poll and OpenX recently published “The New Normal: Marketing in 2020 and Beyond,” and statistics showed that 74% of marketers have made strategy changes because of the pandemic that they intend to keep.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Webbiquity
NOVEMBER 23, 2020
The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace?
Zoominfo
NOVEMBER 25, 2020
Many corporate leaders still have blind spots when it comes to the obstacles confronting an employee from an underrepresented group. They fail to realize that just having a diversity and inclusion program may not be the end all, be all solution to discrimination. . ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. .
KoMarketing Associates
NOVEMBER 24, 2020
Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter.
Tony Zambito
NOVEMBER 23, 2020
We have all encountered an experience where we happenstance upon a picture. Seeing an old picture in a new light. Perhaps it is a picture of your children. Or a photo of a relative in their later years and no longer with us. A momentous occasion, such as a family vacation, captured in a photo evoking fond memories. When you happenstance upon such a picture, it can bring to mind the story behind the picture.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Tomorrow People
NOVEMBER 26, 2020
Better position yourself to deliver essential benefits to the business. Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy? Before sitting down to write this, I might have said it was easy. But, experienced marketers find it difficult to agree on a definition for “product marketing.”. When you consider the wide spectrum of marketers, that lack of clarity isn’t too surprising.
Zoominfo
NOVEMBER 24, 2020
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.
Circle Studio
NOVEMBER 24, 2020
As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact. So what macro trends will likely have the biggest impact on firms in the coming year?
Spiralytics
NOVEMBER 23, 2020
Are you eager to see better results for your ad budget? Performance marketing may be the answer. Here's everything you should know about it. The post What is Performance Marketing? appeared first on Spiralytics Inc.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SWZD
NOVEMBER 23, 2020
SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research.
Zoominfo
NOVEMBER 24, 2020
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.
Content Marketing Institute
NOVEMBER 23, 2020
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well. Continue reading → The post How to Do Inclusive Content That Helps Your Audience and Business appeared first on Content Marketing Institute.
The Daily Egg
NOVEMBER 23, 2020
The wrong time clock software—or worse, not having any at all—could cost you and your business thousands of dollars a year due to unexpected overtime and inaccurate reporting. In our current circumstances, with more people working from home plus the reduced physical presence of in-office employees, staying on top of accurate time clocking is more […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
NOVEMBER 25, 2020
In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that.
Zoominfo
NOVEMBER 23, 2020
Thunder and lightning: a powerful duo, and what AE/SDR pair Carolyn and Tyler chose as their partnership identity. Where Tyler is the spark, or the flash of lightning, Carolyn takes on the role of thunder, bringing the sale home with a bang. An AE and an SDR should compliment one another. And as Carolyn and Tyler discussed in their interview — the metrics they care about may differ, but at the end of the day, making the sale is the ultimate goal.
Search Engine Journal
NOVEMBER 23, 2020
Is content syndication right for you? Learn the basics of content syndication, what it is and isn’t good for, and some tips for getting started. The post Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler appeared first on Search Engine Journal.
The Daily Egg
NOVEMBER 25, 2020
I’m going to give you an aha! moment so big that you’ll never forget it. It’s so well known that the happiest, most powerful, and most successful people on the planet have shared it freely in interviews and biographies. Sadly, this simple secret is often overlooked, hiding in plain sight. Or just not taken seriously. […]. The post Best Standing Desks appeared first on The Daily Egg.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Influitive
NOVEMBER 25, 2020
The post How Ceridian uses its advocate program to coach and mentor customers — Q&A appeared first on Influitive.
Zoominfo
NOVEMBER 24, 2020
In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. Why is it so valuable, you ask? Because intent data allows companies to, as they say, “strike while the iron is hot.
Heinz Marketing
NOVEMBER 22, 2020
By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out. 6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle. .
Content Marketing Institute
NOVEMBER 26, 2020
On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading → The post 18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year appeared first on Content Marketing Institute.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
NOVEMBER 25, 2020
YouTube is a valuable marketing tool during the holidays. Watch some brands' holiday video ads and gain valuable SEO insights from them here. The post 20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe appeared first on Search Engine Journal.
chiefmartech
NOVEMBER 21, 2020
Ben Bloom , a senior research director at Gartner who specializes in marketing technology management, joined me for Episode #8 of The Martech Show to share some surprising data from their latest report, Marketing Technology Survey 2020. The first surprise? A pretty significant shift in the preference for integrated suites over best-of-breed solutions.
Liveintent
NOVEMBER 25, 2020
We can’t get to 2021 fast enough. After one of the craziest years in human history, we’re all eager to close the book on 2020 and start anew. So, in that spirit, November doesn’t seem too early to start planning New Year’s resolutions! Sticking to your New Year’s resolutions takes focus and a lot of hard work, and we’re not quite sure how different that will be in 2021.
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