Unbounce

AUGUST 6, 2021

Before you can accomplish your goals, you’ve gotta help your audience accomplish theirs. Makes sense, right? But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. It’s no wonder visitors aren’t clicking on that CTA. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Ignite

AUGUST 6, 2021

Reasons Inbound Marketing Fails (What to do Instead).

Inbound Marketing 62

Inbound Marketing Marketing 62

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. But to get that exclusive invitation, just like with anything in life, you need to leave a solid first impression.

Examples 145

Examples Newsletter Template Landing Pages 145

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) and are looking to the future, which looks brighter but still quite uncertain.

Planning 358

Planning Work Management Marketing Management Allocation 358

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. HubSpot recently published its “2021 State of Marketing” report, and statistics showed that among the majority of organizations (60% or more), social media is utilized as the primary approach to marketing.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

Zoominfo

AUGUST 2, 2021

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times. But often it’s not the little details so much as your overall branding that needs attention.

Brand Identity 345

Brand Identity Branding Multi-Channel Ethics 345

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Smashmouth Marketing

AUGUST 6, 2021

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, I nside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendX

AUGUST 4, 2021

Email marketing is a deadbeat marketing method. Do you think that too? If yes, you are missing out on a great opportunity to grow your sales, revenue, and reach. In fact, a survey conducted among 372 marketers worldwide showed that an average email marketing ROI is 38:1. (Source: Litmus).

Blast Campaigns 195

Blast Campaigns Email Marketing Examples Tips 195

Biznology

AUGUST 4, 2021

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions. Even if there is some evidence of success so far there is still likely to be a leap of faith needed by the investors. There are several options to raise funding ; however, scale-ups have to take into consideration that they need to manage a growing business and make smar

Business 197

Business Work Management Planning Marketing Management 197

Webbiquity

AUGUST 3, 2021

Google is the most visited website on earth (not a surprise). But Chinese search engine Baidu is #4. Yahoo is (still!) #11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

Social Media 175

Social Media Spyware Wikipedia Correlation 175

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline).

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.” We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. But the gap is as large as ever.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. There’s no way to make a successful project launch easy.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Search Engine Journal

AUGUST 6, 2021

Google's John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers. The post Google: Lots of Affiliate Links OK if Content is Valuable appeared first on Search Engine Journal.

Google 144

Google Content SEO 144

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Content Marketing Institute

AUGUST 2, 2021

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading → The post 7+ Content Marketing Writing Tips That You Didn’t Learn in School appeared first on Content Marketing Institute.

Tips 144

Tips Content Marketing Content Paid Search Agency 144

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Every character could make or break your landing page. After analyzing the most influential elements for conversion in 40,000 landing pages, Unbounce found that copy (28%) influenced conversion more than two times as much as design (13%) did.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Martech

AUGUST 6, 2021

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Whereas social media was perhaps the greatest tool to create a level playing field, the impending death of the cookie, the iOS 14 update, and the overall increasing complexity of ad targeting could make the risin

Paid Search Agency 143

Paid Search Agency Ads Enterprise Management Marketing Management 143

Search Engine Journal

AUGUST 6, 2021

Brands need SEO first as it is the most viable and cost-effective way to both understand and reach customers in key moments that matter. The post 15 Reasons Why Your Business Absolutely Needs SEO appeared first on Search Engine Journal.

SEO 144

SEO Business Cost Effectiveness 144

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Content Marketing Institute

AUGUST 5, 2021

After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading → The post 26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue appeared first on Content Marketing Institute.

Content 143

Content Content Marketing Paid Search Agency Companies 143

SEMrush

AUGUST 6, 2021

Key performance indicators help you measure your business progress & understand what works for your business. Here are the 20 marketing KPIs to keep an eye on.

Marketing 143

Marketing Business 143

Liveintent

AUGUST 5, 2021

On June 7th, LiveIntent kicked off its second summer hosting a (remote) internship program! With seven interns from a variety of backgrounds working across a range of teams and specializations, here is an introduction to each of them. Meg Armstrong , Marketing Analytics Intern. Haris Ali , Revenue Operations Intern. Katie Monaghan , Programmatic Sales Intern.

Work Management 127

Work Management Marketing Management Paid Search Agency Advertising Agencies 127

Search Engine Journal

AUGUST 4, 2021

Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required! The post How to Use Google Sheets for Web Scraping & Campaign Building appeared first on Search Engine Journal.

Google 143

Google Campaigns Ad Building SEO 143

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Content Marketing Institute

AUGUST 4, 2021

One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading → The post The What, Why, and How of Video’s Next Revolution in Content Marketing appeared first on Content Marketing Institute.

Content Marketing 141

Content Marketing Content Act-On Video Marketing 141

SEMrush

AUGUST 5, 2021

Read our blog post & find out which top 6 social media sites your business needs to be on to help propel your marketing & brand awareness, here at Semrush.

Social Media 140

Social Media Media Business Social Marketing 140

Sprout Social

AUGUST 5, 2021

For a long time, brands have struggled to deliver incredible customer service over the phone, wading through the long lines of people waiting on hold and solving one individual problem at a time. But the advent of the internet and the instant gratification that consumers seek today means that brands have to go one step further. It’s not enough to hide a phone number at the bottom of your website and make people wait for an hour just to speak to someone.

Ideal Customer Profiles 130

Ideal Customer Profiles Autoresponders Work Management Sales Cycle 130