SendGrid
AUGUST 10, 2021
DMARC enforcement is required to take advantage of new email developments like BIMI. In order to move to DMARC enforcement, you must be sure that all of your valid mail is passing DMARC. This is where DMARC monitoring comes in. The post The Ins and Outs of DMARC Monitoring appeared first on SendGrid.
Markempa
AUGUST 12, 2021
Are you using empathy in your marketing? Why? Because marketing isn’t something you do to people; it’s something you do with people. You might be wondering: why am I saying this? The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.
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Content Standard
AUGUST 12, 2021
Conversations need voices to guide them. Much like content marketing itself, thought leadership content has matured in recent years, creating more opportunities for brands to leverage it in highly sophisticated and strategic ways. What value does thought leadership bring? Here’s how brands use it to drive industry discussions and pioneer innovation.
Marketing Insider Group
AUGUST 10, 2021
Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KoMarketing Associates
AUGUST 11, 2021
As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
AUGUST 11, 2021
“A-B-C. A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?
Marketing Insider Group
AUGUST 9, 2021
A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business.
KoMarketing Associates
AUGUST 10, 2021
Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, new research suggests that many are under utilizing social media. Sprout Social recently published its “Sprout Social Index XVII: Accelerate” report, and statistics showed that 47% of marketers say social data is viewed as a resource that influences strategy for multiple teams.
Martech
AUGUST 13, 2021
A new report packed with data describes the state of MOPs today — who they are, where they sit in their respective organizations, the technology and tools they use, and the future of MOPs. Here’s the current state of play: “With constant requests for reports, growing responsibilities, and being siloed from other departments, ops professionals don’t have the support and resources they need to scale and empower others with data.” But that doesn’t mean the outlook is gloomy:
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
AUGUST 7, 2021
Google's John Mueller states that customer reviews are still not taken into account when it comes to web search results. The post Google: Customer Reviews Not A Signal For Web Search appeared first on Search Engine Journal.
chiefmartech
AUGUST 11, 2021
The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations. In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.” (And there was much rejoicing.). 70% of the CMOs surveyed reported that they have a dedicated marketing ops team at their company. 66% of those teams report
SEMrush
AUGUST 9, 2021
Inbound marketing is a type of “pull” marketing that attracts possible customers promotes brand awareness for a company through different types of content. Learn the ins and outs of inbound marketing with Semrush today!
Content Marketing Institute
AUGUST 9, 2021
A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
AUGUST 8, 2021
Google's John Mueller explains how ranking changes can be attributed to page speed but core updates were separate things The post Page Speed and Google June-July 2021 Core Algo Updates appeared first on Search Engine Journal.
Spiralytics
AUGUST 12, 2021
Are your click-through rates (CTR) lower than usual? Understanding your CTR is key to attracting and maintaining high traffic. Here's how. The post Using Search Intent to Boost CTR and Relevancy appeared first on Spiralytics Inc.
SEMrush
AUGUST 10, 2021
How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to find out. Learn how to create content that engages, converts, and ranks high in search.
Content Marketing Institute
AUGUST 12, 2021
Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale. Continue reading → The post Don’t Let a Poor Customer Experience Derail Your Content Results appeared first on Content Marketing Institute.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
AUGUST 10, 2021
Google's Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. The post A Complete Guide to the Google Fred Algorithm appeared first on Search Engine Journal.
Martech
AUGUST 11, 2021
Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide.
BOP Design
AUGUST 11, 2021
You know that change is the only reliable thing we can expect out of life. As such, it’s crucial to be able to overcome adversity and learn how to adapt to new and everchanging situations. In this blog post, we share tips to help you professionally overcome adversity and manage change in your current situation. Pivot Your Business Strategy. As we learned from 2020, successful businesses are nimble and able to pivot quickly when the market demands it.
The Daily Egg
AUGUST 11, 2021
Restaurant payroll software helps to process salaries and offers tools to manage your payroll taxes, tips, and attendance. We spent 10 days. The post Best Restaurant Payroll Software Compared appeared first on The Daily Egg.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
AUGUST 10, 2021
Does web hosting impact your SEO, and which host is best? We go through the misinformation and get the facts straight here. The post How Does Web Hosting Affect SEO & Which One is Best? appeared first on Search Engine Journal.
Biznology
AUGUST 13, 2021
This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. There are perspectives on the hows and whys of adopting a strengths-first mindset to increase our daily work and career effectiveness (including a cautionary piece on the potential problem(s) with over-indexing on our strengths).
Content Marketing Institute
AUGUST 10, 2021
Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships. Continue reading → The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute.
The Daily Egg
AUGUST 12, 2021
Rippling is a user-friendly online payroll system that also offers HR and IT solutions. The software requires very little training to get. The post Rippling Review appeared first on The Daily Egg.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
AUGUST 12, 2021
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal.
Martech
AUGUST 13, 2021
We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. For instance, fuboTV hit records in revenue and new subscribers in Q2. Ad revenue grew 281% YoY, and they now have close to 700,000 total subscribers who pay for the service.
Content Marketing Institute
AUGUST 13, 2021
New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute.
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