Fusion Marketing Partners

APRIL 13, 2021

The key to a good B2B pricing strategy is to structure your pricing model for short-term profitability and revenue while […].

Pricing 158

Pricing Price B2B 158

Content Standard

APRIL 12, 2021

The only constant in life is change. We have Greek philosopher Heraclitus to thank for this little reminder that the ebbs and flows of life are inevitable and often come disguised as challenges. The past year and a half has brought change and challenge to almost everything—work, school, socializing, and even shopping for groceries. Pandemic life pushed us, and we pushed back , finding ways to stay motivated and view even simple, everyday tasks with fresh vision.

Work Management 129

Work Management Sales Management Marketing Management Planning 129

SmartBug Media

APRIL 16, 2021

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you spend time, effort, and money creating something, you want to be sure you will see the ROI from that investment. But the truth is, some things perform better gated, and others perform better ungated. Gated vs. Ungated, That Is the Question.

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

Marketing Insider Group

APRIL 12, 2021

Attention is a limited resource. People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Webbiquity

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only.

Spyware 305

Spyware Lead Scoring Lead Ranking Twitter 305

Vision Edge Marketing

APRIL 13, 2021

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? How fast are your major competitors growing?

Planning 218

Planning Marketing Management Allocation Paid Search Agency 218

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment).

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

KoMarketing Associates

APRIL 13, 2021

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. Tealium recently published its “State of the Customer Data Platform” report for 2021, and statistics showed that the majority of marketers (89%) will spend more on martech than they did in 2020.

Spending 199

Spending Planning Advertising Mediums Statistics 199

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

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Social Media

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.). For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. For others, the pandemic encouraged creative thinking to take advantage of new opportunities. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. You know the “no-nonsense” types that just don’t get why simply focusing on their products doesn’t sell as well as stories. So, they don’t buy it. It doesn’t make sense to them. (It’s why I wrote Mean People Suck btw).

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. The CMO Council and Deloitte Digital recently came together to produce the “Humanizing and Analyzing Relationships to Drive Revenue, Retention and Returns” report, and statistics showed that email (73%) is by far the leading channel in terms of where customers leave information about their expectations and

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

Content Marketing Institute

APRIL 13, 2021

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading → The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.

Design 143

Design Tips Social Media Social Marketing 143

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Brand Identity

Sprout Social

APRIL 14, 2021

The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. In this blog, we share topics that should be discussed with your marketing team before creating a social media account.

Social Media 136

Social Media Paid Search Agency Media Companies 136

SEMrush

APRIL 14, 2021

In this article, we explain the numerous strategies that your agency can put in place and ensure that you’re not missing out on this invaluable source of potential customers.

Ad Agencies 138

Ad Agencies Lead Generation Generation Leads 138

Content Marketing Institute

APRIL 12, 2021

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading → The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

Google 143

Google Search Marketing Content Marketing Content 143

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Heinz Marketing

APRIL 15, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is Sales and Marketing Alignment? As Matt Heinz says – there is No Sale without Marketing and No Marketing without Sales. A successful, predictable, and scalable organization doesn’t exist entirely with sales or entirely with marketing. For a greater marketing conversion, you need an efficient sales program.

Marketing Analytics Tools 137

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Planning 137

The Daily Egg

APRIL 14, 2021

WordPress software is the go-to for people looking to create content for the web. Just because it’s popular doesn’t mean it’s the perfect solution as-is for every content creator, though. Fortunately, you can tailor the software to better meet your needs. Creating custom WordPress widgets requires knowing some coding techniques. However, creating these widgets will […].

Software 135

Software Content Marketing Websites 135

Spiralytics

APRIL 15, 2021

Lead magnets are a part of the marketing funnel activity because they help collect qualified and relevant leads. Read on to learn more! The post How To Segment Your Audience With Lead Magnets appeared first on Spiralytics Inc.

Segmentation 127

Segmentation Sales Qualified Leads Leads Lead 127

Content Marketing Institute

APRIL 14, 2021

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading → The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.

Research 129

Research Content Paid Search Agency Marketing 129

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

SEMrush

APRIL 15, 2021

Local business owners can benefit greatly from creating or owning their Google My Business listing. In this guide, we’ll show you how to create or manage your listing.

Google 130

Google Business SEO 130

The Daily Egg

APRIL 16, 2021

If you have problems motivating and retaining your top salespeople, you may need to take a closer look at your sales compensation plan. Unfortunately, many organizations continue to use outdated programs, or worse still, compensation plans that do not align with the company’s goals and objectives. Besides motivating your sales force, a good sales compensation […].

Organization 132

Organization Companies 132

Heinz Marketing

APRIL 10, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Get Your Ideas Across to Listeners More Powerfully. Can you overdo it, focusing on delivery skills so much that your performance actually suffers?

B2B 126

B2B Buyer Personas Brand Identity Branding 126

Content Marketing Institute

APRIL 15, 2021

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading → The post How to Set Content Marketing Goals That Matter to Business Leaders appeared first on Content Marketing Institute.

Content Marketing 127

Content Marketing Business Content Paid Search Agency 127

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

ConvertKit

APRIL 11, 2021

We've got some fun news: ConvertKit has acquired FanBridge, an email marketing company for musicians. You can read all about it at Billboard: Read the article ». Back in 2013, I founded ConvertKit as a side project to build a better email marketing platform for my business as a creator. Over time, I reached out to friends — mostly bloggers and podcasters — to ask them to use the tool as well.

Acquisitions 126

Acquisitions Blogger Paid Search Agency Communities 126

EveryoneSocial

APRIL 12, 2021

If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. But over the years, LinkedIn has not only become a way to get hired or find talent but to build a professional network and a personal brand. Additionally, LinkedIn is also the place to build relationships with customers, showcase your expertise and knowledge, close more deals, and grow your company’s employer brand.

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125

The Daily Egg

APRIL 13, 2021

What would your business be like if you knew how old your customers are, where they’re from, what they are searching for, and why they are leaving your website? While this sounds like every marketer’s dream, you can have all this information and a lot more in the palm of your hands. You don’t even […]. The post The Beginner’s Guide to Website Analytics appeared first on The Daily Egg.

Analytics 124

Analytics Marketing Websites Business 124