ANNUITAS

JULY 20, 2021

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient. Typically, marketing and sales campaigns are a collection of tactical activities loosely tied together with the goal of capturing and converting leads.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

BenchmarkONE

JULY 22, 2021

If you’re involved in SaaS content marketing , metrics are vital to your strategy. You need to be able to quantify your actions to trace their impacts and have a clear idea of what success looks like. . However, just as looking at call center KPI s throws up unexpected metrics, content marketing has overlooked metrics of its own. Give your content marketing a boost with these new approaches to performance tracking. 1.

Top of Funnel 95

Top of Funnel Lead Ranking Multi-Touch Attribution Content Marketing 95

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. What does this mean?

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

KoMarketing Associates

JULY 21, 2021

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. Pointillist recently conducted its “State of Customer Journey Management & CX Measurement” report, and data showed that average performers (46%) were only “somewhat satisfied” with their organization’s overall CX performance and the outcomes of their CX investments.

Budget Programs 296

Budget Programs Forrester Custom Publishing Marketing & Strategy 296

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hive9

JULY 20, 2021

Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat? Investing in and learning the nuances of an unfamiliar product can be intimidating, especially when there’s a learning curve.

Planning 246

Planning Marketing Organization Tools 246

Marketing Insider Group

JULY 20, 2021

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Our guess? The complexity of the process gets in the way.

Pricing 359

Pricing Price B2B Buyer Personas 359

KoMarketing Associates

JULY 20, 2021

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects. Ascend2 recently published “The State of Lead Nurturing” report, and statistics showed that out of all of the digital channels used during the lead nurturing process, email (69%) leads the way.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll re

Buyer Personas 217

Buyer Personas Storytelling Creativity Conference 217

Industrial Marketing Today

JULY 20, 2021

The importance of landing pages for industrial lead generation cannot be overstated. Why? That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social. Read more The post, %Landing Pages for Industrial Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

Landing Pages 179

Landing Pages Lead Generation Generation Leads 179

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake. Here’s why: Reputational risk: It’s ideal to loop your social team in before the deal closes, and they can actually help in the M&A process if you do so.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, chatbots are only as intelligent as the underlying database.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Spiralytics

JULY 22, 2021

Here are our top tips for using SEO to make your business more relevant to local searches and gain more customers in your local area. The post 7 Local SEO Tips To Scale Your Small Business appeared first on Spiralytics Inc.

Small Business Marketing 156

Small Business Marketing SEO Tips Business 156

Adobe Experience Cloud Blog

JULY 22, 2021

There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes. Eventually, though, you finish those and need to take on more challenging climbs.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

ATAK Interactive

JULY 22, 2021

The capacity of a business to market itself is a building block to its success. In today's market landscape, companies need help with their marketing in order to reach out to their target markets in the best way possible. As a company that wants to stay ahead of the rest, you need a marketing agency that you can trust. Well, choosing a B2B digital marketing agency in 2021 that you can rely on is not easy.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 145

Zoominfo

JULY 23, 2021

Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now. Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. However, chatbots are only as intelligent as the underlying database.”.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. COVID-19 sent shockwaves through every industry. But in travel? It was like the earth had pulled itself inside out. It was hard to know what to do in those early days. Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes.

Storytelling 144

Storytelling Open Rate Newsletter Content 144

Unbounce

JULY 22, 2021

Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day. (The quote is often attributed to the 18th-century poet and philosopher Ralph Waldo Emerson. Hmm, yeah, not exactly someone with conversion rates top of mind.). When it comes to building landing pages, you’re not doing it for the journey, are you?

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Search Engine Journal

JULY 23, 2021

Wix and WordPress are two of the most popular website solutions. Which one is better for SEO? Read on to find out! The post Wix vs WordPress: Which Is Better for SEO? appeared first on Search Engine Journal.

SEO 145

SEO Marketing Websites 145

Zoominfo

JULY 22, 2021

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Zoominfo 130

Zoominfo Enterprise Management API Bandwidth 130

Benchmark Email

JULY 19, 2021

Marketers have been spoiled by the internet. Digital marketing, social media, and email marketing afford us tons of luxuries when it comes to tapping into our audiences and reaching them directly with our products or services. We’ve had it pretty good. Until now. As I’m sure you’re well aware, Apple will be releasing an iOS… The post iOS 15 and How it Will Change Your Email Marketing appeared first on Benchmark Email.

Email Marketing 144

Email Marketing Advertising Benchmark Internet Marketing Social Media 144

SEMrush

JULY 18, 2021

When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus exclusively on quantity, rushing to put out a ton of SEO blog posts that end up being poor quality and yielding no positive results.

SEO 142

SEO Positioning Content Marketing Content 142

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Search Engine Journal

JULY 23, 2021

New Google Advanced SEO support page shows how to use search operators for identifying errors and making improvements The post Google: How to Use Search Operators for SEO appeared first on Search Engine Journal.

SEO 144

SEO Google 144

Content Marketing Institute

JULY 19, 2021

Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading → The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute.

Tips 142

Tips Email Marketing Content Marketing Content 142

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it

Work Management 141

Work Management Enterprise Management Marketing Management Marketing Automation Services 141

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. Except they don’t — you see tons of bounces instead. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Here’s the good news: You can take action to lower your bounce rates (and, therefore, raise your conversion rates).

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Search Engine Journal

JULY 21, 2021

A major version upgrade of WordPress was released, version 5.8, containing nearly 300 improvements and new features The post WordPress 5.8 Released With Nearly 300 New Features & Fixes appeared first on Search Engine Journal.

Features 143

Features 143

Content Marketing Institute

JULY 20, 2021

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading → The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.

Content Marketing 141

Content Marketing Content Marketing & Strategy Paid Search Agency 141

DivvyHQ

JULY 20, 2021

Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in certain situations, or in specific phases of your marketing and sales funnel. Here's a detailed guide from guest contributor Torrey Tayenaka, CEO of Sparkhouse.

Video Marketing 138

Video Marketing Top of Funnel Marketing Funnels Tactics 138