SendX
NOVEMBER 30, 2021
Would you like a huge garden with hundreds of weeds & rough patches or would you like a garden that's small but well maintained? I think most of us would go for a small but well-maintained one. Because we know it's the quality that matters.
KoMarketing Associates
DECEMBER 2, 2021
As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully. The Harris Poll and RedPoint recently teamed up to conduct the “Revisiting Gaps in Customer Experience” report, and statistics showed that only 49% of marketers are “very confident” in the quality of their customer data.
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Marketing Insider Group
NOVEMBER 30, 2021
Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.
Influitive
DECEMBER 2, 2021
The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions. Our finalists have demonstrated creative excellence, innovation and record-smashing results, all while remaining employee and […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Contently
NOVEMBER 29, 2021
It seemed like a great deal—at least, he did his best to make it look like one. This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. “How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years. ‘How to Make Money from Social Media’ and
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
NOVEMBER 30, 2021
Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.
Biznology
NOVEMBER 29, 2021
The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5 million American workers currently describe themselves as digital nomads, increasing 42% from 2020 and 112% from the pre-pandemic year 2019 (click on the study chart below to enlarge).
Search Engine Journal
NOVEMBER 30, 2021
Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 30, 2021
Today, it’s easier than ever to shop online with just a few touches on your smartphone. Before 2020, online shopping was already on the rise. The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 billion in 2022. While physical stores aren’t going away, consumers want choice and conveniene. It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
NOVEMBER 30, 2021
What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces.
Content Marketing Institute
NOVEMBER 29, 2021
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading → The post 17 New, Newly Updated, and Timeless Books Content Marketers Love appeared first on Content Marketing Institute.
Search Engine Journal
NOVEMBER 27, 2021
Google's John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 29, 2021
Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. The latest evolution in online shopping comes with new limitations and opportunities.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
DECEMBER 2, 2021
Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp
Unbounce
DECEMBER 1, 2021
Imagine yourself browsing social media or the internet in your spare time. Are you using a computer or phone? Chances are you chose the second option, or you know plenty of folks who would. After all, according to Semrush, 280 million Americans — that’s 84.2% of the population —use their phones to access the internet. And that’s in the United States alone.
Search Engine Journal
NOVEMBER 30, 2021
While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap Is Still A Must-Have appeared first on Search Engine Journal.
SmartBug Media
NOVEMBER 29, 2021
Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been. You need real, measurable data to determine what you are doing well and which areas need improvement. Here are the marketing success metrics you should be tracking and measuring up against. 1.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
DECEMBER 2, 2021
Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here's how to get started. Continue reading → The post How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas) appeared first on Content Marketing Institute.
SEMrush
DECEMBER 3, 2021
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.
Search Engine Journal
NOVEMBER 27, 2021
Google announces that they will not set a date for a switch to a 100% mobile-first search index The post Google Will Not Set Date For Mobile-First Index appeared first on Search Engine Journal.
Contently
DECEMBER 2, 2021
I didn’t start my career at an ad agency or a literary magazine. My first internship was actually on the structured products team at an asset management firm. After two weeks, I knew I didn’t want to work for an investment bank. But it only took two days for me to realize just how convoluted the material was—by design. That summer, I learned to appreciate people who could make complex topics easy to understand.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
DECEMBER 1, 2021
You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.
Launch Marketing
DECEMBER 1, 2021
Social media has established itself as a crucial component in B2B marketing strategies. As more platforms are created and more individuals and businesses create profiles, the amount of noise increases substantially. What matters is focusing on your team’s social media strategy , narrowing in on what works best for your organization. But, understanding how your competitors are navigating social media also plays a factor.
Search Engine Journal
DECEMBER 1, 2021
As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here's a roundup of top tips you may have missed. The post 57 SEO Insights From Google’s John Mueller appeared first on Search Engine Journal.
Only B2B
DECEMBER 1, 2021
Are your leads ready for market? Or do you have a problem with conversion rates? The age-old conflict between sales and marketing appears to always come down to one thing: leads. While marketing teams have historically been judged on the amount of demand they drive, sales teams are frequently seeking for more quality prospects to sell to. Both your sales and marketing teams are in charge of capturing leads.
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
Content Standard
NOVEMBER 30, 2021
Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. Let’s talk about the convergence of content marketing and the customer experience (CX). Two years ago—and 23 years since Bill Gates declared “content is king”—few brands had truly made content the cornerstone of their customer experience.
Liveintent
DECEMBER 1, 2021
Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?
Search Engine Journal
NOVEMBER 29, 2021
Google's John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking The post Google Algo Bug Puts Sites In Weird Limbo State appeared first on Search Engine Journal.
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