markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Neuroscientist, Antonio Damasio stated, “ We are not thinking machines that feel, we are feeling machines that think. ” In our rush to obtain leads, dr

Account Based Marketing 263

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 263

Marketing Insider Group

DECEMBER 5, 2016

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

Content Marketing 219

Content Marketing Paid Search Agency Content Act-On 219

Convince & Convert

JANUARY 19, 2016

Image via Unsplash. When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Many of these posts were either commercials wrapped in the false cloak of tribute, or the companies doing the posting were so far removed from anything to

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DECEMBER 6, 2016

In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town. Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. Each patient suffered from a condition called Capgras delusion—when you believe someone you know has been replaced by an impostor.

Television marketing 132

Television marketing Content Marketing Brand Identity Branding 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

Lead Generation 105

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 105

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Scoring 80

Lead Scoring Lead Ranking Long Tail Marketing SEO 80

i-Scoop

NOVEMBER 18, 2016

We’ve explained what the Industrial Internet of Things (IIoT) is and posted an update on the state (and evolutions) regarding the IIoT market. Maybe you also have come across another term and concept, the Industrial Internet. Is there a difference between the Industrial Internet and the Internet of Things in an industrial context? What is […].

Internet Marketing 56

Internet Marketing Marketing 56

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up.

Paid Content 136

Paid Content B2B Marketing Trends Sales Management 136

Marketing Insider Group

OCTOBER 17, 2016

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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Best Practices Class Conference Marketing 219

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Social Media

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NOVEMBER 28, 2016

1. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. (Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.). Just like Cristiano Ronaldo and Lionel Messi need unique hairstyles to stick out among hundreds of competing footballers , gurus need something to make themselves pop among the blur of wannabes at Domopalooza or Dreamforce or some other marketing conference that sounds like a meet-up

Verticals 131

Verticals Storytelling Ideal Customer Profiles Class 131

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NOVEMBER 28, 2016

When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances.

Brand Identity 131

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NOVEMBER 29, 2016

Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” Twelve hours later, the post was removed from the site. download it here if you’re curious'> 1. Since 2013, the incident has served as an interesting learning experience for content marketers.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Brand Identity Branding 131

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DECEMBER 5, 2016

My buzzword of the year is “scale.” At some point over the past 12 months, everyone seemed to simultaneously realize that simply saying the word “scale” would make them sound smart as hell in any meeting. When I wrote “scale” into the headline of this article, my first thought was that I’m an all-powerful god.

Budget Programs 131

Budget Programs Marketing Budget Planning Content Marketing 131

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

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NOVEMBER 21, 2016

For months, my health-nut brother has encouraged me to develop a meal plan. (“Dumplings are not a food group, Erin.”) To humor him, I decided to map out what I would eat. Suddenly, my menu was no longer determined by drunken noodle cravings. I started to classify food by value. I organized components into categories—protein, fats, grains, and vitamins—that would provide enough nutrition and energy to help me through the day.

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Classified Ads Eye-Tracking Click Rate Budget Programs 131

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NOVEMBER 11, 2016

“We just really need to build a community around _.” This is the fill-in-the-blank cliché that marketers and entrepreneurs bandy around at every tech and marketing conference. That includes Web Summit, which brought 70,000 tech folks around the globe to Lisbon to pitch, drink, and wonder just what the hell happened in America on Tuesday night.

Communities 167

Communities Ad Building Brand Identity Branding 167

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NOVEMBER 10, 2016

Last August, Interpol arrested a 40-year-old Nigerian con artist, known only as “Mike,” who was the alleged mastermind of an email scam cartel that swindled over $60 million from victims around the world. Mike operated various email schemes including the infamous “Nigerian Prince” ruse, which elaborately establishes a heartbreaking and potentially profitable tale before asking for money.

Storytelling 168

Storytelling Case Studies Statistics Case Study 168

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NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. All five have vested interests in the publishing world. Medium and WordPress are the obvious ones: They’re both well-known content management systems. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way.

Facebook 168

Facebook Social Networks Advertising Mediums Mobile Advertising 168

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

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NOVEMBER 10, 2016

At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Besides getting more sleep and drinking more water, there was a common theme: They wanted to be more ambitious. Turns out Peloton executives had the same idea. Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York.

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DECEMBER 13, 2016

If you’re a brand with information to share, how should you package it? The answer depends on how you want readers to process your content. According to a new infographic from Main Path Marketing , different types of content affect our brains in different ways—and also influence what we do next. If you want to build a relationship, use text. Blog posts, white papers, e-books—anything that puts your words front and center will allow people to connect with your story.

Content 131

Content Paper Youtube Video Marketing 131

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NOVEMBER 16, 2016

Today, plenty of brands and publishers have content studios. But a few years ago, when The New York Times launched T Brand Studio, its native ad shop, the content marketing space still had that new car smell. “The Gray Lady” took a big risk investing in an unproven model that blended editorial creativity with marketing. Thus far, that risk has paid off.

Advertisements 131

Advertisements Advertising Marketing AI Storytelling 131

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NOVEMBER 3, 2016

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. In the U.S., Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences.

Google 131

Google Content Marketing Work Management Content 131

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

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NOVEMBER 2, 2016

Making connections at a networking event is awkward. They’re so forced, like bad blind dates. The internet understands; that’s why there are almost 400,000 Google results for “conference icebreakers” with suggestions for how to make a great first impression. But how can you know which one-liners will actually spark an interesting, memorable conversation?

Conference 131

Conference Network Marketing Internet Marketing Marketing & Strategy 131

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NOVEMBER 1, 2016

Are you a Snapchatter or an Instagrammer? I’ve used both, but I’m more likely to carefully apply Instagram’s tilt-shift feature than to dress myself up in one of Snapchat’s cartoon filters. (I’m all about the artful blur.) Why? Probably because I used Instagram first, and more of my social network was already on Instagram by the time Snapchat showed up.

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Comparison Social Networks Demographics User-Generated Content 132

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OCTOBER 26, 2016

At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” He didn’t want people to know he was getting out of the field, so I panicked at first. There’s no way I could use an anonymous source. Then I remembered I wasn’t writing for a news outlet.

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OCTOBER 25, 2016

It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX , 80 percent of B2B social media leads come from LinkedIn.

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Linkedin Marketing Management Twitter Conversion Rate 131

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

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OCTOBER 19, 2016

A few years back, my path to pop culture enlightenment was blissfully simple. I would open up Grantland and read whichever stories piqued my interest. The same way my daily routine relied on a cereal of choice (Honey Bunches of Oats) and a toothpaste of choice (Crest Pro-Health), I had developed a relationship with a publisher of choice. But over time, my habits changed, and not just because Grantland died prematurely ( RIP, you are missed ).

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Twitter Social Media Loyalty Case Study 132

Convince & Convert

NOVEMBER 16, 2016

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query.

Social Media 167

Social Media SEO Media Lead Scoring 167

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OCTOBER 17, 2016

If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think. According to a study by the Pew Research Center , 42 percent of adults aged 18 to 29 prefer reading the news, compared to 38 percent who prefer watching it and 19 percent who prefer listening to it.

Video Marketing 132

Video Marketing Advertising Mediums Opinions Studies 132