Marketing Insider Group

JULY 21, 2020

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Adaptability is the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. Chickens vs Pigs.

Planning 208

Planning Work Management Marketing Management Allocation 208

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 77

Work Management Marketing Management Marketing Automation Services Budget Programs 77

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Work on things just because they are in the plan. Measure success at early intervals.

Planning 131

Planning Digital Asset Management Work Management Marketing Management 131

Martech

JANUARY 30, 2023

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Download the free ebook here.

Planning 104

Planning Marketing Management Paid Search Agency Communities 104

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

Work Management 90

Work Management Enterprise Management Digital Asset Management Marketing Management 90

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing.

Planning 110

Planning Digital Asset Management Work Management Marketing Management 110

Martech

SEPTEMBER 9, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 99

Planning Advertising Agencies Work Management Marketing Management 99

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Planning 92

Planning Practices Work Management Marketing Management 92

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts. ” But that is potentially good news for vendors that are able to deliver and keep price increases in check.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Martech

OCTOBER 27, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This group often comes from Sales, Product Development and Customer Service departments.

Planning 97

Planning Work Management Paid Search Agency Marketing Management 97

Martech

DECEMBER 12, 2023

After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.”

Work Management 119

Work Management Marketing Management Budget Programs Software 119

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. What is PDCA (Plan Do Check Act)? What is PDCA (Plan Do Check Act)?

Planning 354

Planning Lead Ranking Work Management Marketing Qualified Leads 354

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 330

Marketing Management Content Marketing Planning Content 330

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. After all, selecting the right vendors can be the difference between employees and customers having a positive or negative experience at the facility.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Martech

SEPTEMBER 30, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. However, in software development, it’s so common that hiring for this role is pretty standard.

Planning 87

Planning Work Management Marketing Management Paid Search Agency 87

Martech

OCTOBER 13, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks.

Planning 88

Planning Practices Work Management Paid Search Agency 88

Martech

MARCH 15, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” To lead an agile marketing organization, you must take a value-based approach. The agile leadership values below will help you understand your role in an agile marketing organization. Processing.Please wait.

Planning 84

Planning Work Management Lead Scoring Lead Ranking 84

Martech

SEPTEMBER 1, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 81

Planning Work Management Marketing Management Paid Search Agency 81

Martech

AUGUST 25, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle.

Planning 101

Planning Work Management Advertising Agencies Marketing Management 101

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. According to AgileSherpas’ 4th Annual Agile Marketing Report , in 2021, the Agile adoption rate has reached 51% among marketers. What is Agile marketing? Data-driven marketing. Mindset shift.

Planning 78

Planning Work Management Marketing Management Paid Search Agency 78

Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.

Planning 96

Planning Work Management Paid Search Agency Marketing Management 96

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 130

Social Media Efficiency Work Management Marketing Management 130

Martech

DECEMBER 6, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. Read next: Why collaboration and teamwork are essential in agile marketing.

Planning 106

Planning Paid Search Agency Work Management Ad Building 106

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

Efficiency 94

Efficiency Work Management Marketing Management Allocation 94

Martech

JULY 28, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. Agile is all about continuous improvement. Get the daily newsletter digital marketers rely on.

Planning 89

Planning Peer-to-peer Work Management Marketing Management 89

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 167

Top of Funnel Content Marketing Planning Work Management 167

The Marketing Blender

DECEMBER 20, 2023

In the fast-paced realm of B2B marketing, change is not just inevitable—it’s the key to staying ahead of the game. Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Marketing has become more critical than ever, and its significance will only continue to grow.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Martech

NOVEMBER 14, 2023

Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In one finding, 92% said AI would have a major impact on email marketing.

Planning 123

Planning Marketing AI Enterprise Management Work Management 123

Hubspot

MAY 25, 2021

Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It makes room for marketers to shift their focus, adapt to customer needs, and change priorities alongside expectations. With Agile, what once took months to deliver can take weeks. What is Agile Marketing?

Planning 100

Planning Examples Work Management Paid Search Agency 100

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Marketing ROI: Creating a repeatable process for driving ROI from marketing efforts.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Martech

JUNE 2, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article “ A new way to navigate agile marketing.” The Collaborative Planning Workshop is the first stop in your agile marketing journey.

Planning 86

Planning Work Management Marketing Management Conference 86

Martech

FEBRUARY 24, 2022

Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. households. Why we care.

Marketing Management 90

Marketing Management Vendors Lead Scoring Lead Ranking 90

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Planning 107

Planning Process Enterprise Management Lead Scoring 107

Martech

DECEMBER 6, 2023

Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Defining and communicating your needs is crucial when preparing for vendor negotiations.

Work Management 103

Work Management Marketing Management Vendors Lead Scoring 103

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. This is] an all-time low for Google Ads customer service.” This project is ongoing.”

Paid Search Agency 108

Paid Search Agency Work Management Marketing Management Advertising Agencies 108