Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Biznology

NOVEMBER 18, 2014

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. How do I suddenly know all of this?

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

KoMarketing Associates

SEPTEMBER 22, 2016

In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search. Baidu Keyword Planner.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. The Impact of Budget Restraints on Marketing.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JULY 26, 2012

The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Will SEO professionals push boundaries?

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

QuanticMind

MAY 20, 2019

If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. However, many marketers are still relying on the bid optimization tools that Google and Bing provide, even those with decent SEM budgets (~$50k). The good news, though, is that marketers have options now.

Search Engine Marketing 40

Search Engine Marketing Search Marketing Optimization SEM 40

Launch Marketing

MARCH 7, 2019

Launch’s client is a mid-market security organization that protects devices, data, applications and users from evolving cyber threats with proprietary technology, algorithms and expertise. Launch developed and executed an array of PPC campaigns for this mid-market security organization that delivered more than 1.5 The Project.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Lead Scoring Lead Ranking 48

SEMrush

DECEMBER 31, 1969

To boost your website traffic, a good SEM strategy is what you need. Learn how to plan a campaign and monitor your competitors with the help of Semrush!

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Planning 80

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketing 125

Search Marketing Paid Search Agency Planning PPC 125

QuanticMind

SEPTEMBER 13, 2018

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Tomorrow People

NOVEMBER 21, 2011

The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). SEO: What’s so surprising about SEO? No surprises there.

Search Engine Marketing 120

Search Engine Marketing Top of Funnel Search Marketing Effectiveness 120

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Your goals—how many leads or sales are you planning to drive from search marketing? Write your ads.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

SEMrush

APRIL 11, 2019

Developing and managing SEM campaigns at scale can be difficult, but it doesn‘t have to be. Discover a labor-saving process for building large PPC accounts with multiple products that is fast, flexible, and easily managed.

Search Engine Marketing 93

Search Engine Marketing Search Marketing Campaigns SEM 93

Biznology

MAY 22, 2013

Search just ain’t what it used to be. Search engines used to be about helping customers find information. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Image via CrunchBase.

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Anteriad

MARCH 15, 2023

Its application in search engines, like the Bing AI integration, is a particularly interesting development for B2B search marketing. It could turn the world of search marketing on its head. Before we dive into how this affects you as a marketer, here’s a little background.

Marketing AI 94

Marketing AI Search Marketing B2B Marketing B2B 94

Webbiquity

JANUARY 10, 2010

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. How can you improve conversion rates?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. In the world of paid search, change is in the air. 2) Search engine marketing strategies power rapidly-developing retargeting tactics.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

QuanticMind

OCTOBER 30, 2017

To find out the top search engine marketing strategies for 2017, we made the trek to the annual SMX East conference in New York City to learn about the most important trends and developments in the industry. So how would this affect your search engine marketing strategies for 2017?

Search Engine Marketing 40

Search Engine Marketing Search Marketing Webinar Metrics Marketing Strategy 40

QuanticMind

FEBRUARY 15, 2017

Now that we’ve learned from the Best and Worst of Paid Search in 2016 , let’s look ahead to the year’s biggest SEM trends. Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

QuanticMind

AUGUST 1, 2016

What if your paid search could go beyond ROI and focus on profit? Get every bit of revenue out of your next campaign with this advanced search engine marketing tactic. Most SEM marketers end up using a lot of trial and error while testing bid amounts and budgets to try to hit a blanket profit target across the program.

Search Engine Marketing 40

Search Engine Marketing Budget Programs Search Marketing SEM 40

Industrial Marketer

MAY 10, 2022

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. Read more » The post What Is B2B Search Intent Marketing?

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Search Marketing Intent B2B Marketing B2B 98

QuanticMind

JULY 24, 2019

Advertisers have always prioritized position bidding over targeting impression share. Recently, though, Google Ads introduced a number of new metrics to help advertisers better understand…

Search Engine Marketing 42

Search Engine Marketing Impressions Search Marketing Advertisements 42

QuanticMind

AUGUST 29, 2016

In paid search engine marketing, targeting is everything – which is why Enhanced Campaign modifiers such as time and geo targeting are so powerful. Paid search engine marketing can be a challenging field, to say the least, thanks to constant changes in technology and publisher ecosystem.

Paid Search Agency 40

Paid Search Agency Search Engine Marketing Search Marketing Optimization 40

QuanticMind

AUGUST 2, 2016

One of the most important search engine marketing strategies is choosing the right keywords. As a search engine marketing pro, you’ve hopefully done your homework on keywords. That’s why all search engine marketers worth their salt are organized and diligent when it comes to minding the keyword farm.

Search Engine Marketing 40

Search Engine Marketing Keywords Long Tail Marketing Search Marketing 40

QuanticMind

MARCH 27, 2017

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. Let’s take a look now: 1.)

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

KEO Marketing

MAY 27, 2015

Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. May 27, 2015 – KEO Marketing Inc. , May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc., PHOENIX, Ariz., PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

KoMarketing Associates

MAY 5, 2020

As marketers turn to paid search to reach out to more customers and prospects, new research indicates that they have seen a downturn in recent months, partly due to the COVID-19 pandemic. Marketers Challenged by Recent Pandemic. Only 7% said there would likely be “no impact.”.

Marketing Report 156

Marketing Report Search Marketing Spending Cost Per Click 156

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

QuanticMind

AUGUST 24, 2016

How are the most successful enterprise companies in the world handling their paid search optimization? What are their biggest challenges, in terms of both high-level paid search and day-to-day marketing campaign management? Question: What are enterprise companies doing right in their paid search?

Enterprise Management 40

Enterprise Management Search Engine Marketing SEM Paid Search Agency 40

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. Digital Marketing Philippines ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

QuanticMind

JUNE 14, 2016

Designed for experienced search marketers, SMX Advanced is packed with experts from companies such as Google, Microsoft, Conde Nast, TripAdvisor, and many others offering actionable information and advice. The experts-only conference offers up unbiased, vendor-agnostic content that covers many of the most complex issues in SEM.

Search Engine Marketing 40

Search Engine Marketing Conference Search Marketing SEM 40

KoMarketing Associates

JUNE 26, 2017

Marketers are aware of the growing prominence of artificial intelligence (AI) and voice search, but research shows they are still lagging behind in these areas. BrightEdge recently conducted a survey to gain insight into how marketers are integrating new technology into their existing content marketing strategies.

Search Marketing 151

Search Marketing Customer Surveys Planning Mobile Marketing 151

EMagine B2B Blog

DECEMBER 2, 2010

We’ve blogged on several occasions about the synergy for B2Bs between social media and search engine marketing (SEM) …but mainly (as in this post) we were pretty much equating social media to blogging. But what about the larger scope of social media …and in particular the major social networks?

Search Engine Marketing 40

Search Engine Marketing Social Media Search Marketing Social Marketing 40