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1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

I wouldn’t be surprised, with the level of hyperspecialization new buyers are demanding, to see that number grow to 1 million by 2027. ” Entrepreneurs may have to settle for acquiring mere generational wealth, rather than becoming ‘pledge to cure all diseases’ wealthy, but the death of startups has been greatly exaggerated.

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How marketers are investing in games: IAB PlayFronts

Martech

billion by 2027. A third of current gaming advertisers have carved their spend out of their general media budget. Also, this doesn’t just apply to general-audience games like Candy Crush. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S.

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

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Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

Top Rank Marketing

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. Ars Technica “We are releasing three more foundation models, for music and audio.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Job titles involved :Executives, directors, and managers of user experience, customer success, customer enablement, and customer loyalty. Further, encouraging positive user reviews of a product serves up testimonials that often play strongly with other buyers. Offer Expansion.

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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Startup continent Africans are entrepreneurial and active users of tech. Source: Disrupt Africa With a limited number of jobs available and the youth population growing, a new generation of entrepreneurs is likely on the horizon.