SmartBrief - Marketing
MAY 3, 2024
But, diving deeper, the event offered evidence that AI is more about practicality and efficiency in the face of an advertising market that is veering more into digital at a pace much faster than what mere humans can handle. Same poll: Nearly 3 out of 4 mobile users who are exposed to a DOOH ad act on that ad.
Choozle
AUGUST 16, 2023
Advertisers need to leverage the power of retail media and data, platforms, and solutions that enable brands to reach shoppers across different channels and devices using insights from retailers’ first-party data to capture a share of this lucrative market. in 2022 and is projected to reach $189.7B
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ClickZ
JANUARY 8, 2021
Gen Z is already using AR on a regular basis through filters and lenses on popular platforms such as Snapchat, Instagram and Tik Tok, while Google is integrating AR into mobile search, starting with its popular 3D animals feature. With 100 times the bandwidth of 4G, 5G will enable ultra-low latency and the ultimate connectivity of devices.
Bluetext
OCTOBER 14, 2022
As online games continue to rise in popularity, marketers are recognizing the potential of advertising within gaming platforms, otherwise known as in-game advertising. While players may have a knee-jerk reaction when they hear the term “in-game advertising,” the practice has proven extremely successful for brands.
Anyword
SEPTEMBER 29, 2021
The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It also helps that, with the widespread use of mobile phones, AI will serve only the messages that are applicable because the target is in the right location.
Bluetext
DECEMBER 22, 2022
The average user now watches 19 hours of video content every week, and a lot of that is happening on their mobile devices, accounting for 80% of all mobile data traffic. Advertising in the metaverse will also continue to rise in popularity as the metaverse itself continues to grow. Short-Form Video.
Single Grain
JUNE 20, 2023
Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Work With Us The Power of Mobile Marketing With 5.48 Mobile spending has increased to $143 billion with a whopping 20% increase YoY.
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