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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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A Simple, Straightforward Guide to IDX in Real Estate

Hubspot

The MLS is a suite of private, regional databases used by real estate brokers to share property listings. Internet Data Exchange (IDX) encompasses the rules, systems, and software which allow real estate brokers and agents to share each other’s listings. Broker Reciprocity. So glad you asked. What is IDX?

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. Why Facebook Is Changing Ad Targeting.

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What Is Quora? A Marketer's Guide to the Most Underrated Platform of 2018

Hubspot

But there's more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. When first signing up for Quora, you can start by following your connections from Facebook and Twitter. In other words, whereas social networks like Twitter and Facebook focus primarily on the user, Quora is designed to focus on the question.

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How B2B Ecommerce Vendors Can Get Listed in AdWords Seller Ratings

KoMarketing Associates

You must be actively serving ads on Google to take advantage of Seller Ratings. You must provide paid goods or services, or your site must broker the exchange of paid goods and services. It easily integrates with Facebook for ease of use. Viewpoints.

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What is programmatic advertising?

Bannerflow

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. You may even have read articles on how programmatic advertising will improve ad performance for your brand. How does programmatic advertising work? Read more here.