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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

Martech

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet.

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A Simple, Straightforward Guide to IDX in Real Estate

Hubspot

The MLS is a suite of private, regional databases used by real estate brokers to share property listings. Internet Data Exchange (IDX) encompasses the rules, systems, and software which allow real estate brokers and agents to share each other’s listings. Broker Reciprocity. So glad you asked. What is IDX?

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

Facebook has been popping up a lot in the news lately with regard to its data collection and distribution methods. The recent Cambridge Analytica data scandal has called into question the way Facebook uses its customers’ personal data to help advertisers with precision marketing on the platform. Why Facebook Is Changing Ad Targeting.

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What Is Quora? A Marketer's Guide to the Most Underrated Platform of 2018

Hubspot

But there's more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Users on Quora can ask or answer questions while following questions and people to create a stream of information aligned with their audience's interests. What Is Quora? In doing so, all Quora users "play by the same rules," so to speak.

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What is programmatic advertising?

Bannerflow

It’s the process of using different platforms to sell inventory on publishing sites and on the advertising side, buying inventory and place ads on a publishers site. You may even have read articles on how programmatic advertising will improve ad performance for your brand. How does programmatic advertising work? Read more here.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. At $150, Enterprise costs twice as much, adding workflow and approval automation.

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

For more information on customer engagement platforms, see our definitional piece below: Click here to read “What are Customer Engagement Platforms?” The Premium Package includes integrations with apps like WhatsApp, Facebook, Twitter, and WeChat. At $150, Enterprise costs twice as much, adding workflow and approval automation.