Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Marketing Insider Group

JULY 11, 2023

Combine each of these factors and many of your audience members won’t mind adding their name to your email list in exchange for some high quality content. This way, you can build trust and create a community that sees value in your brand. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

Ad Exchange 238

Ad Exchange High Quality Lead Landing Pages Content 238

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Use LinkedIn Ads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Outgrow

DECEMBER 27, 2020

[Infographic] 12 Epic Christmas Promotion Ideas. The Outgrow Marketing Santa is here to help with some of the best Christmas promotion ideas. The Outgrow Marketing Santa is here to help with some of the best Christmas promotion ideas. They launched a photo ad inviting viewers to “Donate a Photo” for charity.

Promotion 98

Promotion Outgrow Ad Exchange Keywords 98

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Paid Content 108

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 108

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. Regardless of the motivation, we've provided some tools and tips to help you reach new customers and expand brand awareness.

Promotion 96

Promotion CMS Development Work Management Business 96

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar? More Creative Webinar Promotions. Internal experts. Across webinars.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Heinz Marketing

MARCH 24, 2021

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. When starting to promote an event, it’s best to begin by drafting a campaign plan.

Promotion 91

Promotion Banners Ad Exchange Opt-out 91

Ontraport

APRIL 14, 2021

Most of the time, it’s because people haven’t heard of the brand before. The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

SendX

MARCH 18, 2021

Email marketing helps you increase brand awareness and generate more sales. When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? Source: Videofruit The result?

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

SendX

FEBRUARY 11, 2021

It’s a simple way of offering extra valuable content to your readers in a non-intrusive way in exchange for subscribing to your email list. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Content upgrades can take many forms.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Ontraport

APRIL 14, 2021

Most of the time, it’s because people haven’t heard of the brand before. The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Scoop.it

JANUARY 5, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 92

Education Brand Identity Branding Marketing Management 92

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals. Establishes trust Humans trust other humans.

Paid Content 123

Paid Content Advertising Agencies Planning Word of Mouth 123

ClearVoice

JANUARY 22, 2021

I recently started a new series, Meet the Teamlancers , where we get to peek at the behind-the-scenes routines of collaborative freelancing teams supporting major agencies or brands. This time, we’re going to meet with teamlancers who regularly work with influencers and brand ambassadors. Still with me?

Work Management 105

Work Management Advertising Agencies Brand Identity Branding 105

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Paid Search Agency 132

Paid Search Agency Allocation Advertising Agencies Ad Exchange 132

SmartBug Media

JANUARY 11, 2023

Companies frequently use discounts to encourage customers to convert, yet for many brands, this shouldn’t be the first option. Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. How Discounts Can Hurt Brands. Damage brand identity.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

EveryoneSocial

JANUARY 12, 2023

In this article, we’ll take a look at who UGC creators are, the benefits of working with them, if they’re a good fit for your brand, and what your alternatives are. organically created by a brand’s customers, fans, or followers. The brand may then feature this content on its website, in its marketing, or on social media.

Brand Identity 52

Brand Identity Branding Word of Mouth Ad Exchange 52

Huptech Web

MARCH 15, 2024

Satisfied customers are more likely to return in the future and recommend the brand to others, directly impacting the sales revenue. When shoppers shop consistently with your brand, they are more likely to repeatedly purchase, which converts into sustained sales growth over time.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Martech

OCTOBER 18, 2021

Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.” ” In particular, pay attention to consumer demand for a value exchange within the ad context. ” DEI is another key to success.

Advertisements 107

Advertisements Advertising Ad Exchange Paid Search Agency 107

Valasys

MAY 1, 2024

This is to be done while advertising agencies have other ways to promote their products. Connected Television Ad Promotion – A New Trend The implication of Google for the CTV advertising growth is that more and more people can be reached. For example, Google Analytics and Google Ads.

Marketing AI 40

Marketing AI Google Advertising Agencies Ad Exchange 40

Huptech Web

DECEMBER 2, 2022

How Does User Generated Content Really Affect Brands? Brands Using UGC for Their Benefit. Content is king, and brands understand well that content plays an important role in a company’s branding. Customers can trust a brand only when they feel it is authentic and has a good experience with its product and service.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

SmartBug Media

JANUARY 30, 2020

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. From there, you’ll choose your marketing initiatives and collaborate with partners to get the branding right.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Televerde

APRIL 30, 2024

Networking and Trade Shows : Events where contact information can be directly collected from attendees in exchange for information, demos, or promotional materials. Today, the average B2B buyer uses 10+ channels throughout their journey, meaning brands must be present across many of them to truly engage leads.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

It’s important to hold people accountable to that job, but just as important to celebrate them for doing it.” “When customers need assistance, our service agents are there to help,” added Kevin Quigley, senior manager of customer service technology & solutions at Wiley. “We Handwritten thank-you notes are also a nice touch.”

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

ClickZ

OCTOBER 11, 2019

The OOH industry is in the midst of a renaissance, fueled in part by direct-to-consumer (DTC) brands ramping up spend. But, many advertisers are missing out on OOH’s full potential by treating it as a brand awareness play rather than leveraging new targeting and measurement capabilities to launch performance-driven campaigns.

Marketing Budget 88

Marketing Budget Brand Identity Branding Planning 88

Optinmonster

MARCH 26, 2020

Are you thinking about adding popups to your site, but not sure whether it will really work? Some of the world’s top brands using popups get more leads and sales. In this post, we’ll share 40 top brands that are using popups to increase their conversions. And why are these top brands using popups on their sites?

Brand Identity 95

Brand Identity Branding Amazon Ad Exchange 95

Huptech Web

DECEMBER 7, 2023

Positivе tеstimonials and rеviеws build trust in your brand and products, rеducing visitors’ concerns and increasing thе likelihood of convеrsions. Usе discounts to sеll morе, but еnsurе usеrs still visualizе your brand as valuablе and high-quality. Fеstivе colors, such as rеd, grееn, or gold.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

SmartBug Media

JANUARY 23, 2023

Each new subscriber added to your list is worth an actual dollar amount. In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in!

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Inbox Insight

OCTOBER 19, 2023

It’s about making your brand known, educating your audience, and building trust with them. The ultimate goal of the demand generation process is to cultivate a buzz around your brand that propels your target audience through the sales process. They serve as a destination for your ads and a tool to keep leads focused.

Demand Generation 106

Demand Generation Demand Generation Agencies Lead Generation Demand 106

Salesforce Marketing Cloud

JULY 18, 2022

Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Technology (including bots and AI) can handle straightforward transactions like exchanges and returns while agents prioritize high-touch matters like Order on Behalf Of calls. Keep customers happy after a purchase.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98