chiefmartech

JANUARY 31, 2018

One initial use case is online ad serving, which is fraught with inefficiencies and challenges. On the consumer side, there are privacy issues, malware risks, and the annoyance of being the recipient of poor targeting. exchanging value in the development process.

Digital Asset Management 79

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 79

Single Grain

SEPTEMBER 16, 2022

” This means that users will be able to sell their own data to advertisers while still retaining ownership and data privacy. Decentralized data networks enable various data generators to sell or trade their data without losing ownership, risking privacy or relying on intermediaries. 1) Data Privacy and Control.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

LiveRamp

MAY 30, 2019

Readership patterns, and degraded business models have disintermediated many publishers from their readers. Readers also have the right to engage with publishers in a mutually agreeable exchange. Leading publishers are experimenting with the types of exchanges that work for different readers.

Traffic 45

Traffic Disintermediation Ad Exchange Advertising Agencies 45