Madison Logic

DECEMBER 29, 2022

BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic. Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within its continued focus on the TMT sector.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Zoominfo

JANUARY 25, 2022

We are excited about the innovation Google Cloud is bringing to market and how it is creating a differentiated ecosystem that allows customers to gain insights from their data securely, at scale, and without having to move data around.” That’s where ZoomInfo comes in.

Zoominfo 130

Zoominfo Advertising Agencies Enterprise Management Process 130

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 314

Thought Leadership Enterprise Management Work Management Marketing Management 314

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Prioritize the available call analytics features based on your most pressing business needs. Click here to download!

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. However, many C-suite executives now see marketing as a critical player in a company’s overall rise and expansion. You should, too. . Quick Takeaways: .

Marketing Agencies 2 336

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 336

Martech

SEPTEMBER 3, 2021

Yet many marketers struggle to find and deploy the right imagery and videos for marketing campaigns and personalization programs. Too often they turn to outside agencies to recreate visuals at great expense, rather than figure out how to access all the diverse assets their firm has already created. Paying the price.

Digital Asset Management 107

Digital Asset Management Enterprise Management Work Management Marketing Management 107

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore.,

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Velocity Partners

NOVEMBER 29, 2023

But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. Do you consolidate?

Enterprise Management 83

Enterprise Management Work Management Marketing Management Buy 83

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. Q: It seems every manager has been given a mandate to bring genAI into their technology and processes. There is a lot of marketing hype that is creating that perception.

Marketing AI 81

Marketing AI Enterprise Management Work Management Marketing Management 81

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. It also includes features like event management, surveys, polls, and file sharing. MESA Alumni 2018 (Minnesota Emerging Software Advisory).

Enterprise Management 256

Enterprise Management Work Management Marketing Management Co-Registration 256

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. For more information on Vidyard’s partner programs, please visit www.vidyard.com/developers.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Hubspot 65

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Nuvi

JUNE 23, 2020

As the Highest-Ranking Vendor in Both Online Reputation Management and Local Listing Management Reports, Reputation.com Demonstrates its Platform’s Power and Reach. Learn more about what real users have to say (or leave your own review of Reputation.com’s RXM platform) on G2’s Online Reputation Management review page!

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52

Madison Logic

APRIL 9, 2024

Mr. Turco brings to Madison Logic three decades of experience driving corporate growth with expertise in business strategy, marketing technologies, and advertising. Mr. Turco succeeds Tom O’Regan, who has served as CEO since 2014 and oversaw the Company’s transformation into the market leader it is today.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Nuvi

MAY 9, 2019

Category Pioneer and Leader Expands Strategic Relationship With Google to Boost Business Results for Enterprises, Online and On Site. Reputation.com is unique in offering this array of Google capabilities on the same platform, where enterprise clients can manage business listings , reviews , social media and surveys.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Content 40

BenchmarkONE

SEPTEMBER 10, 2019

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. By 2025 the CRM market is projected to reach nearly $82 billion and the email marketing market is expected to reach $22 billion ( Grand View Research ). . The terms of the deal were not released.

Advertising Benchmark 88

Advertising Benchmark Enterprise Management Marketing Automation Services Work Management 88

Nuvi

SEPTEMBER 25, 2020

. — September 25, 2020 — Reputation.com , provider of the first — and only — complete Reputation Experience Management (RXM) platform, today announced it has been named the “Leader” by G2 in Online Reputation Management, Social Media Suites and Social Media Analytics.

Enterprise Management 52

Enterprise Management Marketing Management Lead Scoring Lead Ranking 52

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. For more information on Vidyard’s partner programs, please visit www.vidyard.com/developers.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Hubspot 59

Contify

MAY 22, 2020

Contify configured its platform to track tender records and contract updates maintained by government agencies of different countries on their respective regulatory portals, trade reports on information databases, social media channels and press release sections of company websites, and news websites with coverage on niche industry sectors.

Enterprise Management 52

Enterprise Management API Marketing Management Paid Search Agency 52

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Expert Tip: When defining your goals and objectives, it’s also important to distinguish between analyst relations, influencer relations, and B2B influencer marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SpotMe Blog

APRIL 4, 2023

By acquiring an exceptional international team, a market-leading end-to-end event technology solution, and deep domain expertise in key industries, Swiss Post is strengthening its role as a trustworthy carrier of sensitive customer and business information, supporting companies in their digital transformation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Adobe says that data stored in the solutions can be accessed in real time.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

nDash

NOVEMBER 10, 2021

With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. The inbound marketing, sales, and service software boasts nearly six thousand partner agencies and service providers. Lolly Spindler. Melanie LoBue. Get in touch with Yulia for high quality, unique content.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? 22-26, 2021.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Biznology

AUGUST 12, 2020

What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams? Founded by Julie Castro Abrams, CEO of How Women Lead, and co-managing partner, Erika Cramer, the core mission of How Women Invest is to bring gender equity to both the founders and funders ecosystem.

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. Management knows you, they trust you, but this is about establishing their trust in the authority you bring to this subject.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Madison Logic

DECEMBER 19, 2023

These combined results along with other industry recognition and high customer retention rates validate Madison Logic as the prominent solution partner for enterprise demand generation marketers. ” — Sander D.,

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 115

Enterprise Management Digital Asset Management Demand Paid Search Agency 115

seo.co

MARCH 3, 2021

Selling Search Engine Optimization (SEO) services to local businesses isn’t that complicated, but it’s also not like shooting fish in a barrel. The demand for skilled SEO agencies is growing. We have rounded up the best steps you can take to optimize your sales efforts and drive more clients for your SEO agency.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Enterprise Management Work Management 52

Full Circle Insights

FEBRUARY 24, 2022

22, 2022 /PRNewswire/ — Full Circle Insights today announced the Report Extender for its Response Management application on Salesforce AppExchange. Built on the Salesforce Platform, Response Management from Full Circle Insights for Tracking Lead Lifecycles is currently available on AppExchange. SAN MATEO, Calif. , Feb.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Biznology

JULY 23, 2019

Why is it that with all the marketing technology vendors claiming their products are fortified with AI pixie dust, business results aren’t better? This is a problem as old as the first promise made by an enterprise sales rep. It could have been a solution that, while amazing, delivered little differentiation in the end result.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99

Madison Logic

SEPTEMBER 13, 2022

Madison Logic ABM Success Series Spotlights Enterprise Marketing Teams Accelerating the Buyer Journey. Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Conversica

MAY 3, 2020

the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced today that it has formalized a reseller agreement with Nectia Cloud Solutions, a premier partner in Latin America and the number-one Salesforce partner in Chile.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 100

Social Media Enterprise Management Work Management Marketing Management 100

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94