ClickZ

MAY 27, 2020

As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology. On the contrary, 36% increasing spend on marketing technology while 40% of marketers chose to maintain the same budgets for martech spending. Read on to derive some exciting insights. Management.

Customer Surveys 86

Customer Surveys Trends Peer-to-peer Marketing Budget 86

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Martech

OCTOBER 5, 2023

Built atop RSG’s “RealScore” platform, the tool is a 15-minute survey for enterprise leaders to quickly self-assess within five key categories: Operations, content, data, decisioning and technology. One thing every marketer wants to know is how effective their marketing is. How good are we in terms of executing?

Peer-to-peer 109

Peer-to-peer Tools Comparison Advertising Benchmark 109

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Aberdeen

AUGUST 6, 2020

This begs the question: What are successful organizations doing differently than their less-adapted peers? The post [VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty appeared first on Aberdeen.

Advertising Benchmark 52

Advertising Benchmark Peer-to-peer Video Marketing Lock-In 52

Savanta

JULY 23, 2011

I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. Using the research findings, Omobono has created an interactive benchmarking tool which allows you to compare your digital activities with those of your peers.

Advertising Benchmark 120

Advertising Benchmark Activities Peer-to-peer Budget Programs 120

Litmus

APRIL 29, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Hinge Marketing

JUNE 7, 2021

The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry benchmarks for marketing spending and provides a special section on the spending behavior of the fastest growing accounting firms. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

ClickZ

AUGUST 29, 2020

We found some supporting evidence of these budget cuts in ‘ Gartner’s 2020 CMO Spend Survey ’ which mentioned that 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Interestingly, our Pulse Survey indicates that as of August, 33% of marketing budgets are allocated to marketing technology.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. How has AI impacted the market?

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

KoMarketing Associates

OCTOBER 5, 2012

Have you ever wondered what demand-gen channels your peers find most successful? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. The survey should take about 10 minutes to complete. If you are a B2B marketer, you’re invited to participate.

Demand Generation 120

Demand Generation Demand Peer-to-peer Advertising Benchmark 120

LeanData

SEPTEMBER 22, 2022

In July and August, LeanData, along with Atrium, Clearbit , Modern Sales Pros and RevOps Squared , surveyed sales and marketing leaders to benchmark inbound and outbound sales pipeline performance, as well as the associated metrics used to measure and report upon pipeline performance. From there, the survey data suggests it gets worse.

Cost per Lead 52

Cost per Lead CPL Peer-to-peer Advertising Benchmark 52

markempa

OCTOBER 12, 2011

You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts. Tweet I am especially looking forward to the next B2B Lead Roundtable webinar. We weren’t surprised by their responses.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

Martech

JANUARY 30, 2024

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. We took a slightly different approach.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Top Rank Marketing

FEBRUARY 1, 2017

This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. This half-competitive, half-isolated feeling is why marketing benchmarks are so valuable. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. Here are just a few key takeaways.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

ClickZ

JUNE 3, 2020

A recent survey by Sixieme Son and DiSanti Hicks found that 68% of marketers have pulled advertising campaigns due to COVID-19. The survey further found that these were the top reasons: 1 in 5 respondents pulled creative due to unsuitable tone . Pulse survey insights on marketing technology spend.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Content4Demand

MARCH 2, 2021

The 2021 Demand Generation Benchmark Survey Report published by Demand Gen Report shows that the trends that have driven B2B marketing during the past few years haven’t changed. But with live events out of the picture in 2020, marketers fell back on tried-and-true strategies that helped them stay on track for growth.

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

Savanta

JUNE 12, 2016

So when measuring NPS in B2B environments the question should be tweaked slightly: If a colleague or peer asked your opinion, how likely is it that you would recommend [Company] [Product] to them? See how you stack up to the B2B NPS benchmarks here. Passives’ give scores of 7 or 8. Promoters’ are those giving a score of 9 or 10.

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

Marketing Interactions

APRIL 21, 2017

Take a look at the last three years of research from DemandGen Report’s B2B Content Preferences Surveys: In 2015 , the top suggested improvements to content: Use more data and research to support content. Provide more benchmarking data. And – 94% of respondents gave the most credence to peer reviews and user-generated content.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

The ROI Guy

AUGUST 28, 2017

When asked what they would like instead, the research indicates: 95% of buyers want more benchmarking insights to help measure effectiveness against industry standards and compare to peers 81% of buyers want benchmarking tools to guide future investments. Executives are seeking a 3 rd party view on how their doing.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Biznology

SEPTEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 78% of salespeople using social media outsell their peers (source: Social Media and Sales Quota Survey ). of salespeople using social media outperformed their sales peers (source: Social Media and Sales Quota Survey).

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 230

Effectiveness Peer-to-peer Guidelines Thought Leadership 230

Velocity Partners

AUGUST 2, 2023

If you’ve ever bought furniture online, you know that when it finally appears at your door, it’s invariably smaller, less special, or (worst of all) looks like it belongs in someone else’s home. Now, everyone who visits thinks I got the bookcase custom made for the reading nook. Like I’m Goop or something. Insights galore, hot-takes aplenty.

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Litmus

APRIL 13, 2021

Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. of respondents to Litmus’ State of Email survey. See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of Email Service Providers report.

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

LeanData

OCTOBER 20, 2015

So we conducted a survey, and the results were eye-opening. There’s a reason why LeanData touted the survey in an eBook titled: “The New State of Account-Based Marketing: Don’t Get Left Behind.” And it’s time to see just how much the ABM movement has grown with a follow-up survey. “We Sure, ABM was gaining a high “buzz” factor.

Account Based Marketing 60

Account Based Marketing Customer Surveys Peer-to-peer ABM 60

Choozle

APRIL 9, 2024

The more you understand, the better equipped you’ll be to use inclusive language and support your peers. We conducted employee surveys and held focus groups to gather input on language preferences and concerns. This, in turn, leads to increased morale, engagement, and productivity.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Content4Demand

DECEMBER 12, 2019

Check out the exciting work your peers did in 2019, and vote for your favorite before January 22. FYI on ABM 2019 ABM Benchmark Survey Report. Demand Gen Report and ABM in Action recently launched their fourth annual ABM Benchmark Survey to gain an in-depth look into ABM practices within the marketplace.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Metadata

SEPTEMBER 29, 2022

More recently, Pavilion released their August Benchmarking Survey, wherein they surveyed 200 Pavilion Executive members on their company performance in July 2022—and they found that an indicator of success was spending. I’m going to say this loud for everyone in the back: Slashing your marketing budget won’t save you.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. How is this strategy?

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

B2B Marketing Directions

JULY 21, 2019

A recent survey conducted by Econsultancy in partnership with Sojourn Solutions provides several valuable insights regarding the state of marketing operations (MOPS) at large and mid-size B2B companies. Sixty-three percent of the survey respondents were located in North America, and 32% were based in the U.K.

Peer-to-peer 49

Peer-to-peer Marketing Management Advertising Benchmark Sample 49

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. billion in 2023 to nearly $65 billion in 2027. What is generative AI for ESG reporting?

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Salesforce Marketing Cloud

NOVEMBER 16, 2021

Are you ready to benchmark yourself against your peers? Furniture continued to see strong performance, logging the greatest growth compared to all other verticals at 59% year over year. Meanwhile, electronics and accessories saw the greatest decline in spending with a year-over-year decrease of 9%. The lowdown on inflation.

Peer-to-peer 98

Peer-to-peer Pricing Price Statistics 98

Martech Advisor

FEBRUARY 10, 2020

.” We know that the B2B ecosystem offers a higher customer lifetime value (CLV) as compared to the B2C industry, given that the price of products/services are much more. This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Owing to these, the CX challenges and metrics also vary significantly for B2B companies.

Practices 57

Practices Work Management B2B Best Practices 57