Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. Digital ads usually takes two forms: native ads and banner ads, but that line has gotten blurry too.

Promotion 48

Promotion Advertisements Advertising Advertorials 48

Brandpoint

MARCH 21, 2024

There are no clickable banners or pop-up ads. It’s not a press release. Obviously advertorial. So your message will not scream “Advertorial!” It’s not product- or service-focused, though it can and often does include those elements. It’s a story, told by and about you. ” to the reader.

Advertorials 62

Advertorials Brand Identity Branding Content 62

Online Marketing Institute

JUNE 15, 2009

Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. They point to press releases hosted elsewhere, or better yet, point to stories other people have written based on a press release. I look forward to hearing from you.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Martech Advisor

JANUARY 7, 2020

Banner Ads. Banners, native ads, and social media ads are the top display ad types. This includes press mentions, social media recognition, content contributions by influencers, search rankings achieved through search engine optimization (SEO), etc. This applies to display ads – banners, native advertising, etc.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Convince & Convert

DECEMBER 30, 2015

While news and press releases themselves are targeted more at journalists and editors who write publications your audience loves to read, the idea here is to get coverage in influential publications to reach your audience. Think traditional print, all the way to old school banner ads. Advertorials. News Releases and Pitches.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

While news and press releases themselves are targeted more at journalists and editors who write publications your audience loves to read, the idea here is to get coverage in influential publications to reach your audience. Think traditional print, all the way to old school banner ads. Advertorials. News Releases and Pitches.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168